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FTC Laws & Guides
Advertising Laws & Guides
Advertising | Internet & Ecom | Products & Services | Telemarketing | Credit

These are the advertising laws and regulations that any advertiser has to follow. The last section covers advertising from the consumer's point of view.


Business Information

Advertising and Marketing on the Internet: The Rules of the Road [TEXT] [PDF]
Advertising Consumer Leases [TEXT] [PDF]
Advertising Retail Electricity and Natural Gas [TEXT] [PDF]
Businessperson's Guide to the Mail and Telephone Order Mdse Rule [TEXT] [PDF]
The Cachet of Cashmere: Complying with the Wool Products Labeling Act [TEXT] [PDF]
Clothes Captioning: Complying with the Care Labeling Rule [TEXT] [PDF]
Complying with the Environmental Marketing Guides [TEXT] [PDF]
Complying with the Made In the USA Standard [TEXT] [PDF]
Dietary Supplements: An Advertising Guide for Industry [TEXT] [PDF]
Down...But Not Out: Advertising & Labeling of Feather & Down Products [TEXT] [PDF]
Dot Com Disclosures: Information About Online Advertising [TEXT] [PDF]
Environmental Marketing Claims [TEXT] [PDF]
Frequently Asked Advertising Questions: A Guide for Small Business [TEXT] [PDF]
How to Advertise Consumer Credit: Complying with the Law [TEXT]
How to Comply With The Children's Online Privacy Protection Rule [TEXT] [PDF]
In The Loupe: Advertising Diamonds, Gemstones and Pearls [TEXT] [PDF]
Making Environmental Marketing Claims on Mail [TEXT] [PDF]
Screening Advertisements: A Guide for The Media [TEXT] [PDF]
Selling on the Internet: Prompt Delivery Rules [TEXT] [PDF]
Threading Your Way Through the Labeling Requirements Under the Textile and Wool Acts [TEXT] [PDF]
Voluntary Guidelines for Providers of Weight Loss Products or Services [TEXT] [PDF]
Wedding Gown Labels: Unveiling the Requirements [TEXT] [PDF]


Guides

Dietary Supplements: An Advertising Guide for Industry [TEXT] [PDF]
Guide Concerning the Use of Endorsements and Testimonials [TEXT]
Guide Concerning the Use of the Word "Free" [TEXT]
Guides Against Bait Advertising [TEXT]
Guides Against Deceptive Pricing [TEXT]
Guides for the Jewelry, Precious Metals, and Pewter Industries [TEXT] [PDF]
Guides for the Household Furniture Industry [TEXT] [PDF]
Guides for Private Vocational and Distance Education Schools [TEXT] [PDF]
Refractive Eye Surgery Advertising: Guidance for Marketers [TEXT]

Policy Statements

Enforcement Policy Statement on Food Advertising [TEXT]
FTC Policy Statement on Compartive Advertising [TEXT]
FTC Policy Statement on Deception [TEXT]
FTC Policy Statement on Unfairness [TEXT]
FTC Policy Statement Regarding Advertising Substantiation [TEXT]


Public Comments

Electronic Media Issues [TEXT]

Rules and Acts

Consumer Leasing Act [TEXT]
R-Value Rule - 16 CFR 460 [TEXT]

Staff Comments and Letters

FDA/FTC Joint Letter on PRK [TEXT]
FTC Staff Comment on Draft Report of the Commission on Dietary Supplement Labels [TEXT]
FTC Staff Comment on FDA Proposed Rule on Statements Made for Dietary Supplements [TEXT]

Workshops and Seminars

Etaildetails: A Special Seminar on Internet Marketing
[TEXT]
Joint FCC/FTC Public Forum: Advertising Long-Distance Services
[TEXT]

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Consumer Information

Advertising and Marketing on the Internet: The Rules of the Road [TEXT] [PDF]
"Free" and "Low-Cost" PC Offers. Go Figure. [TEXT] [PDF]
Long Distance Deals[TEXT] [PDF]
Taking the "Bait" Out of Rebates [TEXT] [PDF]
Tips for Making Environmental Marketing Claims on Mail [TEXT]



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