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FTC Laws & Guides
Advertising Laws & Guides
Advertising | Internet & Ecom | Products & Services | Telemarketing | Credit
These are the advertising laws and regulations that any advertiser has to follow. The last section covers advertising from the consumer's point of view.
Business
Information
Advertising and Marketing on
the Internet: The Rules of the Road [TEXT]
[PDF]
Advertising Consumer Leases
[TEXT]
[PDF]
Advertising Retail Electricity
and Natural Gas [TEXT]
[PDF]
Businessperson's Guide to the
Mail and Telephone Order Mdse Rule [TEXT]
[PDF]
The Cachet of Cashmere: Complying
with the Wool Products Labeling Act [TEXT]
[PDF]
Clothes Captioning: Complying
with the Care Labeling Rule [TEXT]
[PDF]
Complying with the Environmental
Marketing Guides [TEXT]
[PDF]
Complying with the Made In the
USA Standard [TEXT]
[PDF]
Dietary Supplements: An Advertising
Guide for Industry [TEXT]
[PDF]
Down...But Not Out: Advertising
& Labeling of Feather & Down Products [TEXT]
[PDF]
Dot Com Disclosures: Information
About Online Advertising [TEXT]
[PDF]
Environmental Marketing Claims
[TEXT]
[PDF]
Frequently Asked Advertising
Questions: A Guide for Small Business [TEXT]
[PDF]
How to Advertise Consumer Credit:
Complying with the Law [TEXT]
How to Comply With The Children's
Online Privacy Protection Rule [TEXT]
[PDF]
In The Loupe: Advertising Diamonds,
Gemstones and Pearls [TEXT]
[PDF]
Making Environmental Marketing
Claims on Mail [TEXT]
[PDF]
Screening Advertisements: A Guide
for The Media [TEXT]
[PDF]
Selling on the Internet: Prompt
Delivery Rules [TEXT]
[PDF]
Threading Your Way Through the
Labeling Requirements Under the Textile and Wool Acts
[TEXT]
[PDF]
Voluntary Guidelines for Providers
of Weight Loss Products or Services [TEXT]
[PDF]
Wedding Gown Labels: Unveiling
the Requirements [TEXT]
[PDF]
Guides
Dietary Supplements: An Advertising
Guide for Industry [TEXT]
[PDF]
Guide Concerning the Use of Endorsements
and Testimonials [TEXT]
Guide Concerning the Use of the
Word "Free" [TEXT]
Guides Against Bait Advertising
[TEXT]
Guides Against Deceptive Pricing
[TEXT]
Guides for the Jewelry, Precious
Metals, and Pewter Industries [TEXT]
[PDF]
Guides for the Household Furniture
Industry [TEXT]
[PDF]
Guides for Private Vocational
and Distance Education Schools [TEXT]
[PDF]
Refractive Eye Surgery Advertising:
Guidance for Marketers [TEXT]
Policy
Statements
Enforcement Policy Statement
on Food Advertising [TEXT]
FTC Policy Statement on Compartive
Advertising [TEXT]
FTC Policy Statement on Deception
[TEXT]
FTC Policy Statement on Unfairness
[TEXT]
FTC Policy Statement Regarding
Advertising Substantiation [TEXT]
Public
Comments
Electronic Media Issues
[TEXT]
Rules
and Acts
Consumer Leasing Act
[TEXT]
R-Value Rule - 16 CFR 460
[TEXT]
Staff
Comments and Letters
FDA/FTC Joint Letter on PRK
[TEXT]
FTC Staff Comment on Draft Report
of the Commission on Dietary Supplement Labels
[TEXT]
FTC Staff Comment on FDA Proposed
Rule on Statements Made for Dietary Supplements
[TEXT]
Workshops
and Seminars
Etaildetails: A Special Seminar
on Internet Marketing [TEXT]
Joint FCC/FTC Public Forum: Advertising
Long-Distance Services [TEXT]
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Consumer Information
Advertising and Marketing on
the Internet: The Rules of the Road [TEXT]
[PDF]
"Free" and "Low-Cost"
PC Offers. Go Figure. [TEXT]
[PDF]
Long Distance Deals[TEXT]
[PDF]
Taking the "Bait" Out
of Rebates [TEXT]
[PDF]
Tips for Making Environmental
Marketing Claims on Mail [TEXT]
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