New! Press Releases
Read and Post Them
On Our Blog!
 
August 2008

Home Page
FTC Laws & Guides
Feature Archive
A&I Column Archive
Production Tools
State Marketing Data
US Marketing Data
World Marketing
Classifieds
Service Directory
Quality Assurance


Subscribe to Advertising & Marketing Review!
Contact Ken Custer at 303-277-9840.

News Notes


by Ken Custer

90OCTANE VOLUNTEERS, PROMOTES & ADDS CLIENT
90octane gave back to the city of Denver, which is home to the interactive marketing agency, by volunteering for the HGTV-sponsored “Green Street” program. The staff worked with organizers from Rebuilding Together Metro Denver and other volunteers to plant 60 trees and clean up sidewalks.
LAUREN KLOSTERMANN was promoted from Senior Marketing Coordinator to Project Manager. She will be responsible for the strategy and execution of online lead generation and search engine marketing programs. Klostermann has honed her expertise over the past year, working on accounts including Bellco Credit Union, Heifer International and ProLogis.
SHANNON DENNY has been promoted to Senior Marketing Coordinator. In her new role, Denny will use her knowledge of search engine optimization, pay-per-click advertising and online lead generation to execute client programs and mentor new coordinators.
The agency has hired KYLE FELDHUS as Requirements/QA Analyst. He will gather business requirements for new marketing microsites and other web applications, develop and execute quality assurance processes, facilitate continued functional and technical improvements, and monitor databases to ensure data quality. KERRY HOUCHIN has also been added to the team as Marketing Coordinator. She will work on SEO, PPC and online media campaigns.
Atlas Copco Construction Mining Technique USA LLC, the US sales company of the world-leading provider of industrial productivity solutions, is partnering with 90octane to increase sales of used, deep-hole drilling rigs. 90octane developed and hosts a user-friendly, informative microsite (www.atlascopcomarketplace.com) featuring a rig locator, or Flash-based system pinpointing available equipment by region.
Lastly, 90octane has launched 90blog, a virtual venue for ongoing dialogue about the latest trends in interactive marketing. Join the conversation at blog.90octane.com.
For more information about 90octane, visit www.90octane.com or email jimgrinney@90octane.com.

ALPHAGRAPHICS SETS STANDARD IN ENVIRONMENTAL RESPONSIBILITY
The AlphaGraphics business centers located in Arvada, Denver, and Golden, CO are demonstrating their commitment to environmental responsibility and sustainability by launching a comprehensive program aimed at reducing their impact on the environment. Led by Owner and local environmental leader EDWARD ROTHSCHILD, the team at AlphaGraphics has launched a number of “green” initiatives, including Forest Stewardship Council (FSC) certification by Scientific Certification Systems, a carbon offset program, a comprehensive recycling program and an ongoing assessment of equipment, supplies and processes to minimize impacts on the environment.
In addition, AlphaGraphics has taken steps to ensure that all of its operating processes are carbon neutral. Through an alliance with Carbon Harmony (www.carbonharmony.com), AlphaGraphics is acquiring carbon credits to offset approximately 125% of the annual carbon emissions resulting from the three-center operation. Another element of AlphaGraphics' environmental sustainability drive is a comprehensive recycling program.
To ensure procurement of environmentally appropriate materials, AlphaGraphics has aggressively worked with its suppliers and customers. In particular, the business centers have worked with a number major customers to transition to papers that contain 100% post-consumer recycled content, are chlorine free, use minimal water usage during production and many of which are actually produced using wind power.
For more information, contact Rothschild or MATTHEW HAAR or visit their Web site, www.us424.alphagraphics.com.

AMA HOLDS HAPPY HOURS AND APPRECIATION PARTY
On May 28, the American Marketing Association (AMA) held a Happy Hour at the Supreme Court at 1550 Court Place. The Happy Hour was designed to give members and guests an opportunity to network, get to know each other and learn more about AMA.
On Wednesday, June 18, the AMA also held an appreciation party for members at the Vita Restaurant Roof Top, 1575 Boulder in Denver. This was an after-work, business-casual, no-fee event in honor of those who have supported Colorado AMA and its members. Beverages and appetizers were provided, as well as a terrific opportunity to mingle and network, all with a stunning view of the Denver skyline.
For more information about AMA, go online to ColoradoAMA.com.

AMÉLIE COMPANY HONORED L WEBBY AWARDS
Amélie Company, a Denver-based advertising, public relations and marketing agency, announced that its Web design work on creditunionfacts.com was selected as an Official Honoree at the 12th Annual Webby Awards, the leading international award honoring excellence on the Internet, including Web sites. Fewer than 15% of all entries submitted receive this distinction.
Creditunionfacts.com is part of an overall branding campaign for the Credit Union Associations of Colorado and Wyoming featuring an “Average Joe" character who finds himself in a variety of funny financial situations. The entire campaign was designed to brand credit unions as the preferred place to bank in Colorado and Wyoming for those hard to reach 18-34 year olds - Gen Y and Gen X. All of the campaign messaging drove people to the www.creditunionfacts.com Web site, where consumers can get the facts for themselves.
Amélie Company's design team, led by Senior Art Director ANITA ASHFIELD-SALTER, developed the look and feel of both the branding campaign materials and Web site. “It's really an honor to win this kind of an award,” said ROBIN ASHMORE, Amélie Company Principal. “It gives credibility to what we do every day and is well-deserved recognition for our design team.”
For more information on our award-winning work, visit www.ameliecompany.com or contact Ashmore at 303-832-2700.

AMÉLIE COMPANY WINS BIG AT HERMES AWARDS
Amélie Company, a Denver-based advertising, public relations and marketing agency, announced that its design team has garnered recognition in both the Gold and Platinum categories at the 2008 Hermes Awards, an international competition for creative professionals.
In the Platinum category, Amélie Company was recognized for its design of the Babolat media kit. This modular piece was designed for the oldest tennis company in the world to showcase the company's top pro-endorsers as well as key product innovations. The agency also won a Platinum Award for its design of the new Semple Brown Web site, the Denver-based architecture and interior design firm. Finally, Amélie won Platinum for design work on print collateral for Outlast Technologies, the Boulder-based pioneer in temperature-regulating technology, which was originally developed for NASA.
Amélie won a Gold Award for the integrated marketing campaign it spearheaded on behalf of the Credit Union Associations of Colorado and Wyoming. That campaign was designed to brand credit unions as the preferred place to bank in Colorado and Wyoming for those hard to reach 18-34 year olds. Amélie also won a Gold Award for the Oogie's Gourmet Popcorn media kit design. The concept focused on the unique flavors of the Denver-based producer of all-natural popcorn in a funny, clever and conversational way. Finally, the agency's own “Buy Local Colorado Calendar” - which serves as both a business development piece and gift for Amélie Company's clients, vendors and partners - also won Gold.
For more information, visit www.ameliecompany.com or contact: ROBIN ASHMORE or ANNIE COGHILL, Amélie Company, (303) 832-2700.

AOR INC. TAKES TOP HONORS AT 2008 SUMMIT CREATIVE AWARDS
Denver advertising and marketing firm, AOR Inc., (which stands for Agency Off Record), has won three awards in the international 2008 Summit Creative Awards competition. AOR Inc. received one bronze and two silvers for their creative work for clients Starz Denver Film Festival, Film on the Rocks and Granby Ranch.
AOR's work was chosen from thousands of submissions from twenty-six countries. “We feel extremely honored when we receive awards for our work,” said DANYEL NEWCOM, Principal at AOR. “But knowing our creativity was judged on a global scale by such an impressive lineup truly brings the recognition in perspective.”
Entries in 21 creative categories are judged against a stringent set of standards. During the blind judging events, the panel of international judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade.
AOR, Inc. is located at 1345 South Broadway and online at www.thinkaor.com.

AOR, INC. ADDS EIGHT NEW ACCOUNTS TO ITS ROSTER
Denver-based advertising agency AOR, Inc. (Agency OFF Record) has won eight new clients recently from across the U.S. and the world, including companies in the industries of business-to-business (B2B), real estate and development, automotive, non-profit, and law.
In the business-to-business (B2B) arena, Paris-based Dassault Systemes, the world leader for Product Lifecycle Management software solutions, has chosen AOR to create conference promotion materials for customer events in Orlando and Tokyo. Back in Denver, Hutter Wholesale is working with AOR on a new website project, expanding their customers' access to online information about the many fixtures and hardware Hutter offers for high-end builders, architects and designers.
AOR is also developing websites for The Orion Group, the law firm Zucker and Harmon and The Grand Foundation, a non-profit based in Grand County, that will utilize a custom Content Management System and add e-commerce capabilities to accept online secure donations.
Branding and identity work are specialties of AOR, which drew The Denver Real Estate Group to the agency for a complete re-branding of the company.
Additional new projects and clients include development of a capital campaign for Bluff Lake Nature Center and HTML email campaigns for two Arizona Mercedes-Benz dealers.
For more information, call 303 -871-9700 or e-mail beth@thinkaor.com.

PROMOTIONS AND NEW HIRES BOLSTER ARMADA MARKETING TEAM
Armada Medical Marketing, specializing in marketing healthcare related products and services, has announced a promotion and two new additions to the growing staff. BROOKE BLOOMFIELD has been promoted to Public Relations Account Manager, MICKI SIEVWRIGHT has been hired as Public Relations Account Manager, and PAUL LEE has been hired as Art Director.
Bloomfield, a graduate of Colorado State University with a bachelor's degree in public relations, previously coordinated public relations efforts for the agency. Sievwright, a Minnesota native, came to the agency with several years experience in public and community relations. Lee joined the agency with valuable experience in graphic design and production coordination.
For more information on Armada Medical Marketing, visit www.armadamedical.com or call 303-623-1190 x229.

BARLOW ADVERTISING HELPS BOY SCOUTS WIN AWARDS FOR EXCELLENCE
Barlow Advertising & Design announce involvement for a recent national award for website development. Barlow Advertising was contracted by The Denver Area Council of the Boy Scouts of America to develop their new website in 2007. As a result of a national Scout competition, called the “President's Award for Marketing Excellence”, denverboyscouts.org won an award of “Best Website”. Competitors included councils from every region in the country including more than 350 markets.
In addition, with Barlow's expertise, the local chapter won “Best FOS Brochure” for design of the “Friends of Scouting Brochure”, an annual campaign piece used in fund raising for Scouting across the country.
For more information, contact NANCY BARLOW at 303-671-6639.

BARNHART ADDS ACCOUNT MANAGER TO TEAM
Barnhart Communications continues its recent staff expansion with the addition of NANCY LAMBERT as Account Manager. She will work on several client accounts including Black-eyed Pea Restaurants, Wyoming Suicide Prevention and more.
Lambert brings 15 years of experience in marketing, public relations and community activism. Most recently, she worked for Rock Bottom Restaurants in operations, human resources and marketing. As a marketing consultant to local advertising agencies, Lambert provided strategic thinking for brands such as Hellman Mayonnaise, Miller Beer, Stokes, Frito-Lay, Cliff Bar, and many more. She earned a bachelor of arts degree in Psychology from the University of Colorado at Boulder.
For more information visit: www.barnhartusa.com or call 303-626-7200.

BEST PRACTICES IN ONLINE MARKETING: AUG 14 SUMMIT
The Colorado Chapter of the Business Marketing Association welcomes back to Denver the Online Marketing Summit (OMS) at the Denver Marriott City Center on Thurs, Aug 14.
The State of Marketing in a Web 2.0 World: How Social Media, Search, Email, Analytics and Your Website are Affecting the ROI of All Marketing Efforts/Insight into Strategies that will Lead to Success in 2009 is the title of the morning keynote, led by OMS founder and online marketing guru AARON KAHLOW. The OMS Summer Tour is back with all new content as well as industry renowned authors, leading practitioners, and top executives from the most successful marketing organization today.
Last year, over 200 Denver-area marketers attended this best-practices event. The full agenda, complete details and a link to registration can be found on the BMA Colorado website at www.bmacolorado.org.

bieMEDIA HIRES VP BUSINESS DEVELOPMENT
bieMEDIA, a Denver-based leader and innovator in online video advertising, announced the hire of Rhonda Canino to the position of vice president of business development. A 20-year veteran of the newspaper and digital-media industry, Canino will lead the expansion of bieMEDIA's online video products and solutions within the newspaper, yellow pages and Internet media industries. Canino will also assist bieMEDIA in new-product development and strategic planning.
For more information, visit www.bieMEDIA.com.

BMA COLORADO ANNOUNCES NEW BOARD OF DIRECTORS
The members of Business Marketing Association have announced their new board of directors for the 2008-2009 program year.
GREG OLSON, Ubiquity will lead the association as the President. Other executive board members include ROBIN SEIDNER, CBC, Copy Diva, Past President; TOM KENNEDY, CBC, Republic Financial, President-Elect; SCOTT TAKEDA, Short Sirkit Creative, Secretary; JESSICA SCHALLER, The Accounting Resource, Treasurer; JOSH LEVY, CBC, Exclusive Resorts, VP Communications; THERESA KLOSER, JABBER, VP, Member Services; KEN SABEY, Hostworks, VP, Fundraising/Events; PHIL NUGENT, ProLogis, VP Education; and MARILEE YORCHAK, CAE, Executive Director.
Other board members include: BYRON ODELL, Norgren, Chair Public Relations; KAYLA WAGNER, 90octane and KRIS HEMENWAY, Inline Media, Co-Chairs, E-Promotions; LINDA HARDMAN, CBC, Kkf Marketing, Chair Electronic Media; CARLA JOHNSON, TypeA Communications, Editor BMA Today; TRISHA HALL, THOR Travel Services and MARY DILWORTH, Stern Elkind Curray Alternman, Co-Chairs Membership; MARK LEHNERZ, CBC, Gates, Chair Students; KELLY DUFFY, The Hibbert Group, Chair CareerLink; TIFFANY DUNCAN, Time Warner Telecom and MARIAN ROBINSON, Baxa Corporation, Co-Chairs Gold Key; DUANE CIACCO, Moxie Media Group and CHELSEA HUNT, Proctor Productions, Co-Chairs Sponsorship; SUSAN GRATTINO, Korat Consulting and AMY WIGGINTON, Trimble Navigation, Co-Chairs Auction; JASON WINSTON, hawkeye, Chair Golf; STEPHANIE WILSON, Avent and CASEY CAREY, Epilson, Co-Chairs Programs; and MONICA VALDEZ, Fusionbox, Chair Roundtables.
Business to business marketing, advertising and communications professionals interested in joining BMA-Colorado are encouraged to call 303-607-9957 or visit www.bmacolorado.org.

BMA MEET-UP HELD IN JUNE
On Thursday June 5, the Colorado Chapter of the Business Marketing Association (BMA) held a monthly “Meet-Up” at the Tavern Uptown in Denver and the Old Chicago in Superior. The “Meet-Up” is designed to let members, guests and prospective members network and get to know each other. None were scheduled for July and August but will resume in September.
For more information about BMA, go online to www.bmacolorado.org.

BRANDED ADDS THREE NEW PROJECTS
Three new clients have retained BrandEd Consultants Group, a Denver-based brand consultancy that specializes in identity building for education, government and other business segments. This includes The Archdiocese of Denver Catholic Schools System, Colorado Department of Regulatory Agencies, and La Salle University in Pennsylvania. BrandEd will assist in brand development for La Salle University.
For more information, visit the Web at www.BrandEDus.net.

PUBLIC INTEREST ADVERTISING WINS A TELLY
Public Interest Advertising, which specializes in creating advertising and communications for non-profit organizations, has won a 2008 Bronze Telly Award for “The Time to Care,” an eight-minute video/DVD created for Metro Denver Partners.
LORELLE BURKE, PIA President and Creative Director, said “The Time to Care” was created to help Metro Denver Partners recruit critically needed mentors for at-risk youth between the ages of 8 through 17 throughout the metro Denver area. “It's a very moving, motivating piece which communicates the real differences between the Metro Denver Partners program and other mentoring programs,” Burke explained. “It also shows the value and fun of mentoring, and the genuine friendships that develop between mentors and mentees.”
The video, produced by the Colorado Film School, is shown at presentations and orientation programs for potential mentors. It is part of a campaign that includes TV, radio, print and transit. There has been a marked increase in inquiries and mentor commitments since the campaign began.
For more information, contact Burke at 303-694-7517, 720-210-3119 or info_pia@msn.com.

CACTUS LAUNCHES WESTWOOD COLLEGE TV COMMERCIAL
Cactus a Denver-based full-service advertising agency, has partnered with Westwood College to launch “Changing Backgrounds,” a clever television spot that hits home with young adults who aspire to pursue rewarding careers beyond burger-flipping and window washing.
Charged to bolster Westwood College's reputable brand image among prospects, students, teachers, parents and employers, and to generate qualified leads and increase enrollment, Cactus took a fresh approach to the college's traditional direct response television advertising.
With multiple end tags, the spot can be customized for Westwood College's campuses in California, Colorado, Illinois, Georgia and Virginia to promote different career programs. Cactus has also launched an online component including HTML and Flash banner advertisements. To view Westwood College's “Changing Backgrounds” TV spot and online banner ad, visit the Cactus blog http://blog.sharpideas.com/.
Creative Credits:
Agency - Cactus; Production Company - Fueld Films; Producer - Brady Anderton, Fueld Films; Director - Ben Hurst, Fueld Films; Director of Photography - Doug Chamberlain, Fueld Films; Graphics - Studio Spillt; Producer - Kimberly Bolick, Spillt; Graphic Artist - Ryan Bramwell and Chris Sayer, Spillt; Recording Studio - Rocky Mountain Recorders; Engineer - Andrew Vastola, Rocky Mountain Recorders; Post Production - Citizen/Base2; Editor - AJ
To learn more about Cactus, visit www.sharpideas.com.

CACTUS PROMOTES STRAHL TO ASSOCIATE CREATIVE DIRECTOR
Cactus a Denver-based full-service advertising agency, has promoted JEFF STRAHL to Associate Creative Director.
Since joining Cactus as Senior Art Director in 2006, Strahl has been a creative force behind the development of campaigns for clients including the State Tobacco Education & Prevention Partnership (STEPP) at the Colorado Department of Public Health and Environment (CDPHE), Colorado Lottery, University of Colorado Hospital and Knudson Manufacturing, Inc. Strahl's work has been recognized by AdCritic, Communication Arts, Graphis, Lurzer's Int'l Archive, Print and The Denver 50, among others. He graduated from the University of Wisconsin in Madison and the Colorado Institute of Art in Denver.
To learn more about Cactus, visit www.sharpideas.com.

CATAPULT PR-IR TAKES TOP SPOT IN COLORADO TECH PR
Catapult PR-IR, a strategic public and investor relations firm specializing in high-tech markets, was ranked as the top Colorado high-tech PR firm for 2008 by the prestigious O'Dwyer's PR Report. The New York Times has referred to the O'Dwyer newsletter as, "The bible of the PR field." Each year, O'Dwyer's ranks public relations firms nationally based on their annual net fees. In addition to being selected as the top PR technology firm in Colorado, Catapult also is included on the national ranking of top PR firms across the country.
“We're proud to be recognized by O'Dwyer's PR Report,” said TERRI DOUGLAS, Co-Founder and Principal of Catapult PR-IR. “It is a very credible, esteemed publication that is careful to audit applicants' submitted numbers and exclude advertising and media buys in the ranked fees. So, it truly does reflect a PR firm's annual growth and success.
For more information on Catapult, call 303-581-7760 or visit the company's Web site at http://www.catapultpr-ir.com.

CFVA SCHMOOZER DRAWS LARGE CROWD AT BOTANIC GARDENS
On Tuesday, May 20, the Colorado Film & Video Association held their Summer Kickoff Schmoozer in the Monet Garden at Denver Botanic Gardens. One of the largest crowds ever attended the event with free drinks, food and a great performance by noted Denver singer, HAZEL MILLER. Great weather, beautiful gardens and lots of people made the party a huge success.
The June Schmoozer on June 18 was held on the Vinyl Rooftop patio and drew another great crowd for Talent Night. Many of Denver's best looking talent were on hand as they networked with others in the film and video industry. A cash bar for libations and lots of appetizers to eat provided by The Purple Avocado.
For more information about CFVA, go online to www.cfva.com.
KCNC-TV TO AIR 15 BRONCOS GAMES, FIVE LOCALLY PRODUCED PROGRAMS WEEKLY
CBS4, KCNC-TV-Denver, the official Denver Broncos television station, announced that the station will locally produce and televise all four pre-season Broncos games and five weekly Broncos programs. In addition, CBS4 will broadcast 11 regular season Denver Broncos games during the 2008 season.
CBS4 Sports Anchor VIC LOMBARDI will host CBS4 pre-season coverage beginning with the Saturday, August 9 Denver at Houston game. CBS4 Sports Reporter GARY MILLER returns to the booth for play-by-play duties and Weekend Sports Anchor REGGIE RIVERS takes over the color commentary role.
WALT DEHAVEN, CBS4 General Manager said. “In addition to the four locally produced pre-season games, we are producing five great programs.” These programs include Pizza Hut Football Preview, Chevy All Access, Ford Countdown to Kickoff, Qwest John Lynch Live and the Mike Shanahan Show.
For more information, call CBS4 at 303-861-4444 or visit www.cbs4denver.com.

CITIZEN PICTURES AND BASE2STUDIOS PREVAIL AT 2008 TELLY AWARDS
Quality results in quantity for two Colorado-based film production and post-production companies. Citizen Pictures and sister company Base2Studios surpassed competition in the 29th Annual Telly Awards and together took home ten Telly's.
Citizen Pictures, a full-service production company, was honored for its television network content production, corporate advertising and graphics. They won a Silver Award for their Company Branding Video “Welcome to Citizen Pictures” and a Silver for TV Program Travel and Tourism, Food Network “Giada's Weekend Getaways, Paris”. They also took home four Bronze awards including Network show package for TV entertainment, Food Network “Rescue Chef with Danny Boone” and Mass retailer television commercial, Croc's Footwear: “Croc's Anthem”.
Base2Studios, post-production house, received honors in editing, graphics and animation. They won a Silver Award for Discovery HD Theatre: “What's Coming in May” - Graphics and Discovery Times: “The Killer Within” - Editing.
For 25 years we've entered and excelled in the Telly Awards competition. But being honored with ten awards this year is proof-positive that our talented team of producers, designers and editors are at the top of their game, doing bigger and better productions than we've ever done before,says Founding Partner of Citizen Pictures and Base2Studios, FRANK MATSON.
For more information contact Lindsey Larson, lindsey@citizenpictures.com or call 303-455-5200.

COMPELLING CASES, INC. MOVES TO BOULDER, CO
Compelling Cases, Inc., a full-service success story firm, has relocated from Santa Fe, N.M. to Boulder, CO. Compelling Cases helps businesses create customer success stories and case studies on their satisfied customers, and manages the complete process - giving organizations engaging customer stories to support their sales, marketing and PR efforts. Compelling Cases returns to Colorado after six years in Santa Fe.
“I'm excited to now be in the dynamic Boulder/Denver area where many of my clients are located, and where there are so many growing, leading companies,” said CASEY HIBBARD, Principal. “It's also a great place for all the resources I need to help grow my business, such as talented writers, designers and other marketing partners.”
For more information, visit www.compelling-cases.com or call 303-494-5785.

FACTION MEDIA WINS 2008 BMA PRO-COMM AWARDS
Faction Media has earned the International Business Marketing Association Silver Sledgehammer award presented to the “best of the best” in B2B marketing in the Online/On-air award category, for work performed on behalf of Denver-based Johns Manville. This is the first time in BMA history that a Search Marketing campaign has won the category, marking a watershed in the way marketing is accomplished, measured and appreciated.
The digital marketing agency took top honors in the 2008 BMA International Pro-Comm Award competition, the oldest and one of the most respected business-to-business marketing awards in the industry for their “Search Consolidation” campaign. The annual BMA Pro-Comm Awards competition recognizes exceptional work produced that “demonstrates the ability to transform ideas into effective information that produce results,” according to the BMA standards.
Faction Media was honored for a campaign that successfully increased the Search Engine Marketing footprint for Johns Manville while negating the threat of lost organic Search traffic. The campaign was entitled, “Consolidation of Multiple Web Sites Threatens To Diminish Organic Search Visibility, Rankings and Traffic.”
All strategy, creative, production, and dissemination of the campaign was executed by Faction Media, a full-service digitally-led marketing solutions agency based in Denver. Agency founders STEVE RIEGEL, DAVE GREVES, AARON BATTE spearheaded the campaign.
For more information on Faction Media visit factionmedia.com.

GROUNDFLOOR MEDIA AWARDED 'BEST BOUTIQUE AGENCY TO WORK FOR'
GroundFloor Media Inc., a Denver-based public relations agency, was named as the 2007 Best Boutique Agency to Work For by The Holmes Report, an influential public relations industry newsletter, at the Sabre Awards ceremony in New York City on May 13.
The Holmes Report Best Public Relations Agencies to Work For survey was conducted online by participating agencies whose employees were invited to provide their responses to questions covering various aspects of their agency's culture, including trust and loyalty in management, compensation, client service and opportunity for growth. More than 5,000 employees from more than 80 of the leading public relations firms in the United States participated in the survey.
“Since opening our doors, we have seen a direct correlation between our client relationships and our ability to attract and retain the best team members,” said LAURA LOVE, President and Founder of GroundFloor Media. “We have, and always will, operate a company that values its professionals and clients, yet at the same time places a strong importance on work-life blending.”
GroundFloor Media was recognized for its low attrition rate hovering around six percent and for its culture, exemplified by practices including hiring only senior-level PR professionals, maintaining a flexible mix of full-time employees and consultants and encouraging a strong blend between work and family life.
GroundFloor Media also received a 2007 Sabre Award for its employee program, Get Grounded®. Through this program, team members are given the opportunity to participate in social causes that are important to them. In its inaugural year (2007), 24 percent of GroundFloor Media's employees participated in the program, volunteering 400 hours at nonprofit organizations throughout the community.
For more information, call 303-865-8110. For a complete list of clients and capabilities, visit www.GroundFloorMedia.com.

GUTTAU PR ACQUIRES THREE NEW CLIENTS
Guttau Public Relations, a public relations firm specializing in restaurants, education, and nonprofit industries, announced that it has been hired by Purple Crayons Interactive, Studio Bead, and Angie Buckley Photography to handle the organizations' public relations.
“We are excited to bring heightened public awareness to these three companies,” said JIM GUTTAU, Principal. “We have added new talented team members to handle this influx of business.”
For more information about the firm and its results, contact Guttau, at 303-477-0233.

MICHAEL EVANS JOINS HENRYGILL AS SENIOR INTERACTIVE DEVELOPER
HenryGill Communications, Denver's oldest full service marketing agency specializing in relationship marketing and advertising, announces the addition of MICHAEL EVANS as Senior Interactive Developer.
Creative Director MARK COHEN is very excited for Evans to be part of HenryGill. “The talent and experience that Michael brings will be invaluable for both HenryGill and our clients.”
Before joining HenryGill, Evans served as an Interactive Design Director for The Integer Group in Lakewood, CO, helping to develop an award winning E-marketing campaign for Equifax. Prior to The Integer Group, Evans worked for Lance Jackson & Associates in Denver where he designed an innovative mapping system for the Shea Homes web site. Evans studied architecture at Montana State University and holds a degree in Commercial Art from the Colorado Institute of Art. He currently lives in Denver, Colo.
For more information, contact HenryGill at 303-296-4100 or go online to henrygill.com.

HENRYGILL EXTENDS WEB STRATEGIES FOR SCF ARIZONA
HenryGill Communications, Denver's oldest full service marketing agency specializing in relationship marketing and advertising, continues to build the web brand and business strategies for SCF Arizona, the state's largest workers' compensation insurance company.
In 2007, HenryGill became SCF's Online Agency of Record for the reorganization and development of the SCF Arizona web site, www.scfaz.com. “Working with SCF AZ has been a textbook case study on the value of collaboration and strategic planning,” states JEFF SWAIM, HenryGill's VP of Creative Strategy, “Together, we were successful at bringing together a myriad of disparate departments, technologies, and audiences-and launching a very complicated Website on time, on budget, and with a future sustainable vision.”
This year, HenryGill will further build the business functionality of SCF's web site, while maintaining the “at work for you” brand for its customers. In addition, HenryGill will tackle two additional web site development projects for SCF's Intranet and SCF Premier Insurance, which provides stable, affordable insurance to Arizona's safest large businesses.
For more information, contact HenryGill at 303-296-4100 or go online to www.henrygill.com.

INTEGER SECURES BEST PLACES TO WORK STATUS
The Society for Human Resource Management (SHRM) along with the Great Place to Work Institute selected the IntegerTM network as the 24th best medium-sized company to work for in America out of 133 entries. The honor was announced today at the SHRM annual conference in Chicago.
“Developing a strong culture and vibrant workplace not only helps us attract talented associates, it also fosters an environment that leads to inspired work for our Clients,” said MIKE SWEENEY, Chief Executive Officer, The Integer Group. From an afternoon class at Integer University, to the cycling team or to the agency's extensive iGreenTM sustainability initiatives, Integer understands the importance of a dynamic culture and how to keep employees engaged through professional development opportunities.
The SHRM announcement focusing on employee satisfaction comes on the heels of several industry nods to Integer. This year, Advertising Age magazine ranked Integer as the fourth-largest promotion agency in the United States while PROMO magazine ranked the company as the ninth- largest promotion agency.
For more informationa about the Integer Group, go online to www.integer.com.

JASON NAMED KAUAI, HIWAII NORTH SHORE BUSINESS VP
At its May Board meeting, the Board of Directors of the Kauai, Hiwaii North Shore Business Council (KNSBC) elected DEBRA JASON as its new Vice President. She will take over the responsibilities from former VP, MIKE STEWART of Uncle Mikey's Hawaiian Foods. “Debra has been an active Board member, representing small business, for several years,” explained Board Secretary MAMO CUMMINGS GRAHAM. “We are pleased to have her in this leadership role where she is a natural fit.”
Owner of The Write Direction - a company specializing in writing Web & direct marketing communications - Jason has been running her business since 1989. Therefore, she understands the challenges small businesses face on a daily basis. In addition, she is a successful Realtor-Associate with Vision Realty, working out of their Hanalei office - so, like many other professionals on Kauai, she knows how to manage multiple responsibilities at once. She is the '98-'99 Past President of the Rocky Mountain Direct Marketing Association (RMDMA), a previous Board member of the Boulder Chamber of Commerce and a 26-year resident of Boulder.
Jason may be reached by phone at 808-826-1846, E-mail: debra@writedirection.com, or on the World Wide Web at http://www.writedirection.com.

YESAWICH JR. JOINS KARSH\HAGAN AS INTERACTIVE DIRECTOR
PETER YESAWICH JR., the digital producer who launched and built G.A. Wright's
digital department from ground zero, has joined Karsh\Hagan (K\H) as Director of Interactive Marketing. He will focus on creating stronger integration between K\H's digital creative and media solutions, while boosting the agency's capabilities in digital media analytics.
Prior to joining K\H, Yesawich oversaw interactive marketing, direction and strategy for G.A. Wright, where he also created an external network of world-class production partners.
For more information, visit www.karsh.com.

KWGN CHANNEL 2 ANNOUNCES KEY NEWS EXPANSION, BRONCO GAME
KWGN TV 2 Denver Channel 2 announced that News2 launched a weeknight half-hour news at 5:30 PM on Monday, July 7, 2008. “To be able to offer viewers the only local and live newscast at 5:30 PM is a tremendous opportunity and commitment to our community,” said KWGN Vice-President and General Manager JIM ZERWEKH.
Featuring 9:00 PM News2 Anchors ERNIE BJORKMAN and KELLIE MACMULLAN, News2 Chief Meteorologist DAVE FRASER, Unit2 Consumer Reporter DAVE YOUNG, and News2 morning Feature Reporter and midday Anchor CHRIS PARENTE, the 5:30 PM newscast is designed to be an informative yet entertaining half-hour which will appeal to both regular and casual news viewers. In addition to the launch of the 5:30 PM newscast, the station's website, kwgn.com, is undergoing a re-design which will launch in early August.
KWGN-TV will carry the Denver Broncos at Cleveland Browns game on Thursday, November 6 at 6PM. The game will be in high definition live from Cleveland Browns Stadium.

LEOPARD PRESENTED WITH TOP INDUSTRY AWARDS
Leopard, an award-winning business-to-business (B2B) marketing and communications (marcom) agency was recently recognized by the Business Marketing Association (BMA) as the recipient of two B2B Ace Awards and five Gold Key awards.
“To receive such recognition from these premier B2B awards programs in the industry is an honor we share with our clients and employees,” said CEO SHERRI LEOPARD.
In May, the New York chapter of the BMA presented Leopard with two 2008 B2B Ace Awards. One in the video category for its IBM Power6 video. The IBM Power6 Video was created for two major IBM launch events in the United Kingdom and Asia, designed to be the opening video played at the convention before the keynote speaker introduced the release of IBM's latest chip. It was also posted on the IBM Web site and sent out on DVD discs for sellers..
The second award, entered in the interactive category, was for the firm's IBM ND8 demo. The demo was created for IBM to help enable sellers to showcase the new improvements to the IBM Lotus Notes and Lotus Domino Software -- office productivity tools that enable more productivity, efficiency and response in prospective clients' daily work.
Leopard's BMA Colorado Gold Key Awards were listed in the June issue of Advertising & Marketing Review.
For more information about Leopard, visit http://www.leopard.com.

LINHART NAMED VOLUNTEER PARTNER OF THE YEAR
SHARON LINHART, Managing Partner of Linhart PR, was named one of three Volunteer Partners of the Year by the Downtown Denver Partnership (DDP) at the organization's annual meeting held at the Denver Marriott City Center on Wednesday, July 9, 2008.
Linhart received the award for her work as the Chair of the DDP's Democratic National Convention Task Force and Public Relations Sub-Committee, for which she leads the charge in promoting downtown and organizing Downtown Denver Partnership volunteers to act as hosts during the Democratic National Convention. Additionally, Linhart was named Secretary of the Downtown Denver Partnership Management Group, one of the DDP's three boards.
"I am honored to be able to give back to the community that has given me so much, especially during such an exciting time for the city," said Linhart. "Denver is the best place to live and do business, and I'm fortunate to be able to live in a community that cares and works together to make it better for everyone.”
For more information, visit Linhart PR online at www.linhartpr.com.

UNC SELECTS LINHART PR AS ITS PR FIRM
Linhart Public Relations (Linhart PR), a leading Denver-based public relations and corporate communications counseling firm, announced it has been selected by the University of Northern Colorado as its public relations firm.
Linhart PR and the University of Northern Colorado will work together to implement a public relations program in part focused on bolstering the University's reputation and profile among Colorado's key community and corporate leaders. Linhart PR will provide strategic counsel to enhance the University's involvement with non-profit and corporate organizations, assist with media relations and coordinate an array of brand-building initiatives.
“Sharon Linhart and her firm have a proven record of developing and implementing creative, results-based public relations programs and initiatives,” said University of Northern Colorado President KAY NORTON. “Linhart PR will be an instrumental partner in helping us build relationships in the Denver-area business community by tapping the firm's many years of experience, deep relationships and creativity.”
“Linhart PR is thrilled to partner with the University of Northern Colorado,” said SHARON LINHART, Linhart PR Founder and Managing Partner. “I have great respect for the University of Northern Colorado and its president, Kay Norton.
For more information, visit Linhart PR online at www.linhartpr.com..

LIQUID COMPASS ADDS GREATER MEDIA TO STREAMING NETWORK
Liquid Compass, a provider of streaming and web services to the radio industry, announced that it signed Greater Media, Inc. to its growing list of streaming radio networks. Greater Media is the parent company of 23 radio stations in major markets throughout the U.S., including Boston, Charlotte, Detroit, Philadelphia and New Jersey.
In addition to providing stream hosting services, Liquid Compass has developed a Silverlight-based, custom media player with a new, video-on-demand feature which will be rolled-out to Greater Media stations throughout the country.
“We are pleased to add Greater Media to the Liquid Compass Streaming Media Network,” said ZACKARY LEWIS, Liquid Compass' CEO. “By providing them with the latest in audio and video streaming media technology, Greater Media will have a better opportunity to attract a new listening audience for their stations, in addition to advertisers that are searching for radio stations with great streaming content, which Greater Media is known for.”
More information about Liquid Compass is available at www.liquidcompass.net.

LIQUID INC NAMED AGENCY OF RECORD BY JOYCE HOMES
Liquid inc, a Denver-based visual design and Web communications firm, has been selected by Joyce Homes as the company's agency of record. Liquid inc will develop creative that emphasizes the company's commitment to excellence and high-quality workmanship.
Joyce Homes is a Castle Rock-based home builder with five beautiful communities in the Castle Rock, Parker, and Elbert County areas. Liquid inc will develop and execute Joyce Homes' marketing and advertising activities in the coming year, showcasing the high quality properties the company offers.
“Liquid inc has worked with Joyce Homes and other Colorado home builders in the past, which gives us insight into their business and what makes the company unique,” said Liquid inc CEO WILL ATENCIO.
For more information visit www.givingideasshape.com or call 303-282-8657.

LUCKIN PROGRAM WINS TOP NATIONAL AWARDS
RICHARD LUCKIN, Luckin Productions announced the program, Ours to Give; The Long Legacy of an American Family, has won four national awards. Those four awards are: Silver Telly, Gold Aurora, Hermes Creative and The Communicator Awards.
Ours To Give is a 30-minute documentary that tells the story of a self-made lumber baron and his remarkable family. From humble beginnings, Long founded the largest lumber company on earth. Included in the program are entertaining stories about Long's daughter Loula and her love of horses plus the creation and building of a model mill town, Longview. Washington.
The Kansas City Star proclaimed this program “bears all the marks of a solid, professionally done documentary.” Several PBS stations have aired this program since its release last November.
A new television program, America and the Passenger Train, has won a top Videographer Award, the Award of Excellence. It is the highest of three awards presented in the annual competition. The Award of Excellence is given to those projects that the judges deemed were written, produced, shot and edited in an exceptional manner. America and the Passenger Train will be aired on many PBS stations this year.
For more information about Luckin Productions, call 303-278-0559 or email rluckin@mindspring.com.

A MARKETING CONNECTION INTRODUCES NEW MEDIA MARKETING PACKAGE
A Marketing Connection, an online healthcare marketing firm, announced the launch of their New Media Marketing Package. The New Media Marketing Package is an online marketing distribution system that distributes wellness articles and other health related educational information online and locally, increasing a practitioner's visibility on the internet and in their community.
The New Media Marketing Package allows healthcare marketers to deliver relevant content via social marketing, press release and article distribution channels, and through organic website optimization techniques.
KELLY ROBBINS, CEO and founder of A Marketing Connection, Inc., recommends that practitioners and physicians both automate and systemize the majority of their marketing initiatives. “Automating certain marketing tasks, such as blogging, posting educational content online and physically in the practice, and frequently distributing press releases and materials locally ensures healthcare organizations are getting the word out about what's going on in their industry and educating their community on important health topics on a frequent and consistent basis”, says Robbins.
For more information, call Robbins at 303-460-0285 or visit www.AMarketingConnection.com.

METZGER ASSOCIATES HIRED BY STERLING-RICE GROUP FOR NATIONAL PR
The Sterling-Rice Group (SRG) has chosen Metzger Associates to develop a multi-faceted national public relations and new media campaign.
“The Sterling-Rice Group and Metzger Associates have quite literally grown-up alongside each other over the last two decades here in Boulder,” said JOHN METZGER, Founder and CEO of Metzger Associates. “There are natural synergies between our two agencies' approaches to business and to providing clients with strategic and integrated communications services.”
Since 1984, SRG has branded and created award-winning advertising campaigns for a wide variety of consumer products, including Case Logic, Whirlpool and Schick, and has a national reputation within the natural products and food industries with clients such as Quaker, General Mills and Horizon Organic.
For more information, visit www.metzger.com.

NDAC CREATIVE AND MEDIA GROUPS HOLDS SOCIALS
On Thursday, June 5, the Creative Interest Group of the New Denver Ad Club (NDAC) held a social gathering at the studio of Brad Bartholomew and Joe Lavine at 853 Santa Fe. Everyone was invited to visit the new studio, enjoy free beverages and appetizers. Bartholomew and Lavine took the time to talk about the State of the Art of Photography: Craft v Technology and Successful Creative Collaboration.
On June 19, the media interest members of the New Denver Ad Club held a social gathering at Dave & Buster's at I-25 & Colorado Blvd. About 40 people enjoyed the networking and free beverages provided by Captivate Network of Chicago who is introducing their digital advertising system at Denver International Airport.
To learn more about NDAC and the various interest groups, go online to www.ndac.com.

O'BRIEN ADVERTISING RECEIVES NINE NATIONAL AD AWARDS FOR HEALTHCARE
O'Brien Advertising of Denver recently earned nine awards in the 25th Annual Healthcare Advertising Awards by Healthcare Marketing Report. Over 4,400 entries were received, making the healthcare competition the country's largest. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Awards received include:
Gold: - Newspaper - Banner Children's Hospital; Radio - Banner Children's Hospital; Magazine - Banner Health - Oncology
Silver: - Newspaper - Banner Children's Hospital; Magazine - Banner Children's Hospital
Bronze: - Newspaper - Banner Health - Oncology; Total Adv Campaign (w/TV) - Banner Children's Hospital; Outdoor/Transit - Banner Children's Hospital
Merit: - Total Adv Campaign (w/TV) - Banner Health System - Oncology
For more information, contact Cassie Jones at 303-820-2174.

ONE CLUB ADDS DELLA FEMINA TO CREATIVE HALL OF FAME
MARY WARLICK, Chief Executive Officer of The One Club, New York City, announced the induction of the newest member of its Creative Hall of Fame: JERRY DELLA FEMINA, Chairman and Chief Executive Officer of Della Femina Rothschild Jeary & Partners. This legendary creative genius was honored with a retrospective of original Jerry Della Femina work on June 10 at The One Club Gallery in New York City.
For more than 40 years, the Creative Hall of Fame has paid tribute to advertising's most brilliant minds whose unwavering creativity and commitment to excellence have raised standards in their industry. Membership in the Creative Hall of Fame represents a lifetime achievement.
Advertising Age named Della Femina one of its 100 Most Influential Advertising People of the Century. He co-founded Della Femina Travisano & Partners in 1967. The agency grew to become one of the top 20 agencies in the U.S. with billings of over $800 million.
The Creative Hall of Fame grew out of the Copy Club Hall of Fame, and its first honoree was Leo Burnett, inducted in 1961. Other notable Creative Hall of Fame members include David Ogilvy (1963), Bill Bernbach (1964), Phyllis K. Robinson (1968), Mary Wells Lawrence (1969), Ed McCabe (1974), Howard Gossage (1970), Jay Chiat (1994), Lee Clow (1997), Cliff Freeman (2005), Diane Rothschild (2005), Phil Dusenberry (2007) and Paul Rand (2007).
Founded in 1975 and based in New York City, The One Club produces three annual awards competitions: the One Show, One Show Design and One Show Interactive, which culminate in awards ceremonies held in New York City each May. For more information, go online to www.oneclub.org.

AMA PEAK AWARDS HONOR CREATIVITY AND STRATEGY IN MARKETING
On June 12, the Colorado Chapter of the American Marketing Association (AMA) held their Annual Peak Awards Gala at the Belmar Center in Lakewood. A chance to network and view the winning entries was followed by a dinner and awards presentation.
Co-Chairs of the event were DARCY KIMMICH, Melenke/Barnhart, and GAYLE GAHAGAN, Corum Real Estate. Outgoing AMA President, LEIGH KAHN and incoming President, JILL CRUICKSHANK handled emcee duties. Proceeds from a silent auction went to Special Olympics. There to receive the funds were Special Olympic competitor, MELISSA STOKES and Director of Development, MAC MACSOVITS.
For more information about AMA, go online to coloradoama.com.

PHILOSOPHY COMMUNICATION AWARDED 2008 PRO-COMM AWARD
Philosophy Communication, Inc., a Denver-based marketing and public relations agency, was honored as a winner at the 33rd Annual Business Marketing Association (BMA) Pro-Comm Awards. Philosophy's campaign for the Kit Faragher Foundation, “Live. Love. Laugh. Learn.” beat out hundreds of other entries in the PR Single Effort category. The Pro-Comm Awards recognize work by agencies that transform ideas into effective information that produces results.
Philosophy Communication was charged with generating awareness of the foundation and collect at least $10,000 in donations at Grass Roots Ultimate Benefit Tournament (GRUB), hosted by the Grass Roots Ultimate club in Boulder, CO. Philosophy Communication's campaign included logo, tagline and marketing collateral development, along with a media relations campaign to promote the Kit Faragher Foundation's involvement with the GRUB fundraising event. The campaign resulted in widespread media coverage about the Kit Faragher Foundation and the GRUB tournament. GRUB raised more than $16,000 for the Kit Faragher Foundation, a 60 percent increase from previous years and the most the tournament has ever raised. All together, the return on investment was an astounding 84 percent.
For more information, visit www.philosophycommunication.com.

PITE CREATIVE SELECTED BY SENTRY PETROLEUM & METALLINE MINING
Pite Creative Services Inc. was selected to implement ongoing creative for Sentry Petroleum Ltd.. and Metalline Mining Company including their websites, corporate graphics and investor relations materials.
Sentry Petroleum Ltd. is an international oil and gas exploration company established for the express purpose of exploring for, and producing oil and gas in Central Asia and Austral Asia, the regions with the greatest potential for large scale oil and gas discovery outside of the Middle East.
Metalline Mining Company has purchased concessions located at Sierra Mojada, Coahuila, Mexico that total 7,108 hectares (17,563 acres) and operates in Mexico through its wholly owned Mexican subsidiary, Minera Metalin S.A. de C.V.
For more information on Pite Creative visit the web at http://www.pitecreative.com or call 720-304-9411.

POSTERSCOPE OUT-OF-HOME SPECIALIST OPENS DENVER OFFICE
Posterscope USA, part of the Posterscope Worldwide network, the largest buyer of outdoor space in the world, has announced it is expanding its U.S. operation by opening an office in Denver, CO.
The Denver office will offer a full range of Posterscope's services including out-of-home planning, buying, research and production. Clients will also be able to utilize Posterscope's experiential marketing and digital offerings through its units The Brand Experience and Hyperspace, respectfully.
SCOTT BLAIR has been appointed as Managing Director of the Denver office. Blair most recently directed the out-of-home media department at The Integer Group and began his career at Bozell Worldwide as a media planner. RYAN CHISHOLM joins the company as Account Manager. He spent the last 5+ years at McClain Finlon and also spent time at Mile High Outdoor.
“I am truly excited to be working with Posterscope USA - an esteemed brand in our industry,” said Blair “We have already been working with many Denver agency clients including Colorado Lottery, Xcel Energy, Banner Healthcare, E-470, Wild Oats and Centura Health,” he said.
For more information, call 303-352-0100 or go online to www.posterscopeusa.com.

COLORADO'S OLDEST AGENCY UNVEILS NEW IDENTITY, NAMES PRESIDENT
PRACO Public Relations Advertising Company has changed its name to reflect new directions in organization and philosophy at the 38-year-old Colorado agency. Under the new name Vladimir Jones, the newly branded full-service agency will continue to specialize in integrated marketing, advertising, communications and insight.
According to NECHIE HALL, CEO of Vladimir Jones, the agency will operate under a new corporate vision as “An Agency of Exciting Minds.” “I felt strongly that it was time to make some mammoth changes, including moving on from the 38-year-old name that we chose when we founded the company in our early twenties,” Hall explained. “PRACO has served us well over the years, but we are a dramatically different agency now serving different types of clients in different ways…and we're still evolving.” “We tested a number of new names,” Hall added, “and Vladimir Jones continuously rose to the top. Before long, it seemed beyond our control-we became Vladimir Jones and everything that he represents.”
“The first thing everyone asks is, 'is he real?'” said GEORGE OLSON, Chief Creative Officer at the agency. “The answer is, of course, yes. Vladimir Jones is the very real person inside everybody who struggles with the great dualities of our business. Is it art or commerce? Do we engage the heart or head? Do we go by research or our gut? Are we about winning sales or souls? Vladimir Jones is our way of saying we choose both. He represents the fusion of discipline and soul, of precision and emotion. And yes, he's a Sagittarius.”
MEREDITH HALL VAUGHAN has been named President of Vladimir Jones. Since joining Vladimir Jones in 2000, Vaughan founded the Account Planning department, helped the agency expand to a national and international arena, and grow billings by more than 600%. Vaughan previously served as Director of Account Planning and Executive Vice President Insight at the agency.
ALAN WOLSTENCROFT has been named Executive Creative Director of Vladimir Jones and will lead the creative staff. Wolstencroft joins the agency from Schadler Kramer Group in Las Vegas.
For more information, go online to vladimirjones.com.

ROXANNE SALEN JOINS THE PRAXI GROUP
ROXANNE SALEN has joined The Praxi Group as Project Coordinator. She recently finished her Master's Degree at the University of Hawaii and has returned to her native Colorado. Salen will provide critical assistance to the day-to-day management of projects.
The Praxi Group just celebrated its five year Anniversary. They opened their doors in 2003, and currently manage over 50 custom-designed projects a year for leading clients in industries ranging from CPG to telecommunications to pharmaceuticals.
The Praxi Group was established to pursue two critical goals: research that is PRACTICAL and ACTIONABLE.
For more information, call 303-679-6300 or go online to www.praxigroup.net.

PRESSROOM TO GO SOLAR BY FALL
The Pressroom, Inc., a commercial printer in South Central Denver is installing a rooftop solar electric generating system on the roof this summer, which should be operational by fall, according to TED WALKER, President of the 16 year old firm.
An Environmental Biology major from CU in 1974, with a minor in Chemistry, Walker has always tried to be on the leading edge of what is best for the planet as well as his customers.
"We started using soy inks many years ago, as soon as they were introduced. We recycle all plates and paper cutoff, and use no alcohol in our fountain solution. Our plate processor uses no chemicals whatsoever, a rarity in the industry", said Walker.
"We expect the 9.86 kilowatt photovoltaic system to provide about 25% of our daily power, and on weekends we will sell the surplus back to Xcel on a contract basis."
The Pressroom, Inc. supplies Denver marketers with offset, digital, and wide format printing including newsletters, brochures, booklets and banners. They can be reached at 303-781-1715 or visit them on the web at www.pressroominc.com.

PRIMUS GEOGRAPHICS HIRES SALES AND MARKETING ADMINISTRATOR
HOLLY WORLEY was recently hired as the Sales and Marketing Administrator at Primus Geographics Inc., celebrating its 10th anniversary. Primus specializes in location-based software, data and services for business applications. They are a value added reseller of MapInfo software and related demographic, geocoding, mapping and street data to a variety of industries. Worley will manage web marketing and develop new promotional concepts to expand lead generation.
To learn more about Primus Geographics visit www.primusgo.com or call Tom Adelmann at 720-200-4488 ext 107.

PRSA HOLDS SPEED NETWORKING AT TAVERN TECH CENTER
The patio at Tavern Tech Center was an ideal place for the Colorado Chapter of the Public Relations Society of American to hold their speed networking event on June 25. The event, arranged by DANA BERRY, Magnolia Hotels, included beverages and appetizers and a chance to meet PRSA members and guests.
For more information about PRSA, go online to www.prsa.org.

STETSON SELECTS PURE BRAND COMMUNICATIONS
Pure Brand Communications has been retained by the iconic American brand, Stetson, to serve as its marketing and communications agency. Pure will be responsible for integrated marketing efforts to build awareness and sales in the country and western channel for the national licensor of headwear, apparel and footwear.
Stetson met with several agencies across the U.S. to identify a strategic and creative resource to assist the company in connecting with a younger customer base, ultimately selecting Pure as its partner.
“Pure impressed us with their creativity and their willingness to challenge our thinking throughout the pitch process,” said PAMELA FIELDS, CEO of Stetson. “We look forward to a long and successful partnership with them.”
Throughout the next six months, Pure will execute a multi-faceted communications campaign using in-store marketing, events, public relations and online tactics to increase brand awareness and generate sales among Stetson's customers.
To learn more about Pure, visit www.pure-brand.com.

PURPLE CRAYONS INTERACTIVE RECEIVES HONORS, CIRTIFICATION, NEW HOME
Purple Crayons Interactive, a digital solutions company, announced that it was honored by the Matthew Shepard Foundation with the “Essential Piece” Award at the organization's Seventh Annual Bear to Make a Difference Gala. Purple Crayons Interactive designed the Foundation's website and its signature program, MatthewsPlace.com. “We are thrilled to have won this prestigious award,” said Purple Crayons President CANDI BOYER.
Purple Crayons also announced that it had received national certification as a Women's Business Enterprise by the West Certification Committee, a regional certifying partner of the Women's Business Enterprise National Council (WBENC).
Purple Crayon has relocated to new offices at 1514 Blake St., Ste. 200 to accommodate their growing team.
For more information, visit www.purplecrayons.com.

IABC WINNERS HONORED AT BRONZE QUILL AWARDS DINNER
The Colorado Chapter of the International Association of Business Communicators (IABC Colorado) honored communicators who exhibited excellence in business communications in Colorado at the 2008 IABC Bronze Quill Dinner, Thursday, June 12.
The IABC Bronze Quill Chair for the event was TRINA O'BRIEN of GTC Nutrition, who, along with a hard working committee, made all the arrangements and provided a great banquet for attendees. MARK MCINTOSH from Colorado & Company was the Master of Ceremonies and the Keynote Presentation: "The DNC in Denver - History in the Making," was given by STEVEN W. FARBER, President and Founding Partner at Brownstein Hyatt Farber Schreck and Co-Chair, Host Committee for the 2008 Democratic National Convention.
Best of Show honors went to a team from HIS for The Source - HIS Internet in the Internet Site Category. IABC Colorado also recognized two board members as Volunteers of the Year: Vice President of Membership KATHLEEN ECCLESTON of EngCzech Consulting and Secretary LAURA LUCCHINI of Aquarius Design.

RMDMA UN-TOURNAMENT OF GOLF HELD AT HOMESTEAD COURSE
The Rocky Mountain Direct Marketing Association Annual Un-tournament of Golf was held June 27 at the Homestead Golf Course in Lakewood. The fun event was again arranged by BECKY O'BRIEN of Customer Communications Group. Individual honors for men's longest drive went to CHARILIE RIDER, and men's closest to the pin was won by JOHN RUSH. Women's longest drive and closest to the pin by BREIGHA PACHAK. The winning foursome in the scramble format included GREG WINIGER, DAVE ARISS, DEBBIE WILLIAMS and LEN MIZE.
For more information about RMDMA, go online to www.rmdma.org.

ripcord ANNOUNCES THRE NEW CLIENTS
ripcord LLC, a marketing communications firm located in Denver, announced the addition of three new clients
Salad & Sandwich Co., Denver, has hired ripcord to refresh their brand identity, plus create in- store marketing pieces for their New York City-inspired cafe. ripcord helped marry their NYC attitude and innovation with their friendly and real Colorado spirit via a new, hip logo and in-store collateral.
Hitachi Global Storage Technologies, San Jose, CA, tapped into ripcord's creativity to help them develop a commemorative poster highlighting their 5600 Cottle Road project-a rezoning and redevelopment of over 300 acres of industrial property into environmentally responsible commercial and residential working and living spaces. The results are both evident and forthcoming, as 5600 Cottle becomes a fresh, desirable place to live and work.
Boulder County needed help promoting Boulder County Parks & Open Spaces. Specifically, they needed help creating a 16-page newspaper insert to help educate local residents regarding recent and future parks and open spaces activities in Boulder County. And, the insert is also being used to encourage residents to get involved and volunteer their time to help maintain Boulder County's parks and open spaces. ripcord has also helped them refine their logo, plus create marketing pieces, such as newsletters and a stationery package.
City of Aurora / Aurora Water has awarded ripcord a renewed design contract. The contract came under review early in 2008. For the City of Aurora, ripcord handles key projects like the annual Quality of Water Report.
For more information, visit www.pullthecord.com or contact PHIL ODELL at phil@pullthecord.com or 303-221-2824 x 16.

RMDMA CDM GRADUATES NAMED
Each year the Rocky Mountain Direct Marketing Association offers a course in Certified Direct Marketing (CDM). The course is designed to further enhance the expertise of direct marketers. The recent graduating class was one of the largest in recent years.
For more information about the CDM course, go online to www.rmdma.org.

PROJECT ANGEL HEART CHOOSES SCHENKEIN
Schenkein, one of Denver's largest public relations agencies, has added Project Angel Heart to its growing client roster.
Project Angel Heart is a non-profit organization that serves the Denver and Colorado Springs area. The organization promotes the health, dignity and self-sufficiency of people living with HIV/AIDS, cancer and other life-threatening illnesses by providing free nutritious, home-delivered meals with care and compassion to the individuals and their families who are impacted by these life-threatening illnesses. In 2007, Project Angel Heart reached a new milestone, serving more than 400,000 meals, and strives to deliver approximately 400,000 meals to over 1,800 clients in 2008.
Schenkein will be responsible for implementing a strategic media relations, new media and community relations campaign for Project Angel Heart. The campaign will focus on raising the organization's awareness and visibility in the Denver and Colorado Springs communities and surrounding metro areas, and as a result, increase the donations necessary to support the program's future expansion goals.
For more information, please contact Schenkein at 303-292-6655 or www.schenkein.com.

SCHENKEIN CELEBRATES 10 YEARS WITH PINNACLE WORLDWIDE
Schenkein, one of Denver's largest public relations agencies, celebrates the 10-year anniversary of its membership with Pinnacle Worldwide this month.
Established in the United States in 1976, Pinnacle Worldwide is one of the world's leading organizations of independently owned public relations firms. Pinnacle Worldwide offers access to experienced local public relations practitioners in Europe, the Middle East, North America, Latin America and the Asia Pacific region. Partner firms must be selected for membership, and those chosen are recognized as leaders in their markets or regions and possess reputations for delivering excellent client results.
“Our Pinnacle Worldwide membership enables us to have 'feet on the street' in international markets far beyond Colorado and the Rocky Mountain region to easily and effectively reach a global audience,” said CHRISTIN CRAMPTON DAY, APR, agency Principal and Co-Owner. “With a connection to 60 independent offices in many of the world's largest and most dynamic markets, Schenkein is better able to serve clients with global needs with an unparalleled depth of expertise.”
For more information, contact Schenkein at 303-292-6655 or www.schenkein.com.

SCHENKEIN STRENGTHENS TEAM WITH FOUR PROMOTIONS
Schenkein, a Denver public relations agency with 35 years of experience, recently promoted BARB JONES to Senior Vice President, BRANDY RADEY to Vice President, MEREDITH STEVENS to Senior Account Executive and ZACK LITTLEFIELD as Account Executive.
Jones will manage new and organic business development, as well as continue supervising multiple account teams and provide leadership and counsel to colleagues in delivering clients a range of public relations support. In her new position as Vice President, Radey will serve an integral role in supporting new and organic business development on behalf of Schenkein. Stevens will continue to support the development and implementation of a variety of public relations activities on behalf of Schenkein clients. Littlefield will support the development and implementation of various public relations activities on behalf of several clients..
For more information, contact Schenkein at 303-292-6655 or www.schenkein.com.

SCHWING OPENS SIRAL MARKETING PARTNERS
TOM SCHWING has opened his new marketing services agency, Spiral Marketing Partners. Spiral Marketing is designed to give you Marketing Peace of Mind™ by consistently delivering five integrated services.
Services include Integrated sales and marketing practices, processes and toolkits, tight metrics and measurement that assure cost-effectiveness and reliable marketing program implementation and management.
Schwing has deep experience and broad sales and marketing expertise. Spiral systems are designed to work for one-person start-ups, mid-sized companies or Fortune 500 corporations. Schwing has worked in many vertical markets including high technology, telecommunications, professional services, software, finance, aerospace, oil & gas, utilities, alternative fuels, mining, and medical technology.
For more information about Spiral Marketing Partners, call 720-635-7900 or go online to www.spiralmarketingpartners.com.

SCREAM AGENCY HAS IT ALL: SNOW, SUN, 5KS … EVEN SOME EXTRA HELP
Scream Agency, LLC, announced the addition of several clients to its roster and new projects - including a luxury vacation rental Web site, a sunglass manufacturer and the Boys & Girls Club of Metro Denver. How will they ever get it all done? The addition of a new PR team member, of course.
“We're excited to add several new projects and a stellar PR team member,” said LORA LEDERMANN, Owner and Creative Director at Scream Agency. “The clients and our new team member, LYNSEY GILCHRIST, are the perfect fit for our culture.”
Optic Nerve, creators of mid-tier, high-performance optics, returns to Scream's client roster. Scream will provide public relations, marketing and branding services as Optic Nerve moves to a new headquarters in Wheat Ridge, Colo., and continues to create new sunglass technologies and styles.
The Society of Leisure Enthusiasts, a premier online marketplace for luxury vacation rentals, chose Scream Agency to help launch its brand and Web site, www.thesociety.com, through aggressive PR and marketing efforts. The Society's vacation rentals and social community cater to affluent travelers, distinguished property managers and homeowners.
CampExperience has again enlisted the help of Scream Agency for its third-annual luxury “camping” retreat at Copper Mountain Colorado Resort. Camp was created for women business leaders, active volunteers, entrepreneurs and executives interested in building their lives, their careers and their connections; participation in CampExperience supports Colorado women served by Warren Village, The Denver Rescue Mission, Partners in Housing and TESSA.
Save the Poles is the first-ever human attempt to reach the North Pole, South Pole and Mount Everest in 365 days. The expedition, led by modern-day explorer ERIC LARSEN, is to create awareness for global warming. Through pro bono efforts, Scream designed the expedition's Web site, www.savethepoles.com, in addition to PR work to publicize the expedition, provide more information about the trip and help Larsen raise funds for his journey.
Boys & Girls Club of Metro Denver selected Scream agency to promote the organization's 2nd annual Day for Kids Dash, a 5K run/walk that helps create opportunities for low-income and at-risk youth in Denver. The race is part of the nationally recognized Boys and Girls Club Day for Kids.
Gilchrist joins Scream Agency as PR Account Executive, bringing with her an extensive background in news-editorial journalism with an emphasis on public relations. She has worked with several national and regional publications including: Playboy magazine, SKI magazine, Mountain Living magazine and Denver Life magazine. Lynsey holds a bachelor of science degree in journalism from the University of Colorado at Boulder.
For more information about Scream Agency, call 303-893-8608.

SPYDER NAMES GARY DE BAY EVP OF GLOBAL STRATEGY AND MARKETING
GARY DEBAYhas been named Executive Vice President of Global Strategy and Marketing for Spyder Active Sports after serving the brand on a consultant level since November 2007. De Bay will be responsible for global brand strategy and marketing for the Spyder Ski, Spyder Active and Spyder Venom lines, and for the recently acquired Cloudveil Mountain Works brand. He will oversee all brand marketing functions, including consumer marketing research, joint venture and licensed store development, catalog and e-commerce programs, advertising, sports marketing, online marketing, and digital brand content. De Bay will report directly to JAKE JACOBS, President and CEO of Spyder.
De Bay brings more than twenty years of new product innovation and global brand and category management experience to Spyder. De Bay was most recently President and Chief Marketing Officer of EXPLOR LLC, a global brand development company focused on category innovation with top global brands and emerging growth companies. De Bay is a 1998 Executive MBA graduate of Emory University's Goizueta Business School, and a cum laude graduate from Ohio University's Brand Marketing School.
For more information, visit www.spyder.com and www.cloudveil.com.

ANNIE'S HOMEGROWN NAMES TDA.
After a three-month review, Annie's Homegrown, a division of Annie's, Inc., Napa, Calif., has selected TDA Advertising & Design, Boulder, as its first-ever advertising agency of record. Budget and other review participants are undisclosed. First work will break in the fall.

THAYER MEDIA ADDS NEW TEAM MEMBERS
Thayer Media has added new team members.
LARRY LARSON has been hired as Account Director/New Business Development. Larson brings 25+ years marketing and media experience to Thayer Media. Moving to Denver from Campbell Mithun in Minneapolis, he was the Media Director for US West and then Qwest. More recently, as a senior executive for Nextel, he led the media strategy through the merger with Sprint and then for Sprint/Nextel.
CHESSIE HALL has been added as an Account Director. An 11-year media veteran, Hall joined Thayer Media as an Account Director leading clients in the restaurant, real estate and shopping center industries.
Other additions include SARAH ALLEN, Traffic Coordinator, and COLIN MAY, Media Assistant.
For more information about Thayer Media, call 303-221-2221 or go online to www.thayermedia.com.

GROUNDFLOOR MEDIA NAMES RAMONNA TOOLEY PARTNER
GroundFloor Media Inc., a Denver-based public relations firm, announces that RAMONNA TOOLEY has been named a Partner of the agency. Since 2006, Tooley has served as GroundFloor Media's Vice President and has been instrumental in leading the team of 24 award-winning senior-level public relations and communications professionals.
Under her guidance, the agency has experienced consistent growth, including a 37 percent labor revenue increase in 2007, and won numerous awards including The Holmes Report Best Boutique Agency to Work For in the United States. Most recently, Tooley provided leadership in the development of GroundFloor Media's recently launched GFsM social media practice.
“Ramonna has been an invaluable partner to me since the day she joined GroundFloor Media, and her dedication and contributions to the company are a large part of why we have grown so rapidly during the past few years,” said LAURA LOVE, President and Founder of GroundFloor Media.
Tooley has more than 15 years of communication experience with an extensive background in a variety of industries from healthcare to law enforcement to amateur sports. Her diverse expertise has served GroundFloor Media well, as she has managed a variety of major health care and consumer product accounts including Starbucks Coffee Company, Coors Light and The Children's Hospital, and she currently provides strategic counsel to all of the firm's account teams.
For more information, call 303-865-8110. For a complete list of clients and capabilities, visit www.GroundFloorMedia.com.

FRONTIER AIRLINES AND HENRYGILL PRESENT COLORADO AS “THE VACATION DESTINATION OF THE WORLD”
Mphasis on Frontier, Publisher of Frontier Airlines' in-flight magazine and HenryGill Communications launched the May/June issue of the award winning Wild Blue Yonder™ (WBY), with a special invitation for its readers to take a look at the vacation destination of the world - beautiful Colorado.
Working in conjunction with Colorado Tourism, this special section probes Colorado as the idyllic place to visit, which boasts plenty of adventure, culture and leisure for people of all ages to enjoy. Colorado is widely known for the stunning Rocky Mountains that are home to more than 20 ski resorts and paint a perfect backdrop for the setting sun. While the Rocky Mountains are the most predominant feature in the state, there is more to see and do in Colorado than simply visit the mountains.
“Visitors and residents alike find that Denver is an up-and-coming city to explore”, stated JEFF SWAIM, Managing Editor of the WBY. The historic district on Lower Downtown has some of the best shopping and dining around, and the Golden Triangle District is home to museums, art galleries and cultural festivities. Beyond the city itself are hiking, biking and white water rafting excursions to take in along the Front Range, as well as the opportunity to travel south to see the historic Indian ruins of Mesa Verde.
The Wild Blue Yonder in-flight magazine is published six times per year and can be found on any Frontier Airlines' flight. For more information or to read this article and others, visit www.gowildblueyonder.com.

For more advertising and marketing help, news, resources and information visit our Home Page.


Back to top



Economic Indicators
Census 2000
Census Bureau
BEA   NTIA
Health   Labor
Commerce Dept.
More...



Constant Contact -- FREE Email Marketing