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Contact Ken Custer at 303-277-9840.
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by Ken Custer
90OCTANE PROMOTES HOUCHIN TO PROJECT MANAGER
Conversion-driven marketing agency 90octane has promoted KERRY HOUCHIN from Marketing Coordinator to Project Manager. Houchin has demonstrated team leadership skills and expertise in pay-per-click advertising, social media and online lead generation working for clients such as Gates Corporation and Atlas Copco.
For more information about 90octane, visit www.90octane.com or email jimgrinney@90octane.com.
ACG CORPORATE GROWTH CONFERENCE MARCH 17-18
The association for Corporate Growth (ACG) Denver Annual Corporate Growth Conference March 17-18 will be held at the Inverness Hotel and Conference Center. The theme this year “Managing Beyond the Recover: New Realities, New Rules, New Values.”
Keynote speakers scheduled for the event include HOWARD BEHAR, former Starbucks President; FAWN GERMER, Author of “Finding the UP in the Downturn and Mustang Sallies;” and KEITH MCFARLAND, Author of “ The Breakthrough Company and Bounce.” Additional features include Corporate Executive Panels, Breakfast Celebrating Women in Corporate Growth, ACG Corporate Growth Awards and the Capital Connection.
Each year the ACG Denver Corporate Growth Conference draws over 500 merger, corporate business leaders, professional services and investment firms, and private equity dealmakers for the must attend conference of our times. Panel discussions will include: Changing Landscape of Middle Market Investment; How Expectations Have Changed In A Buyer's Market For Professional Services;
Crossing To Safety, Prepping For Success; C-Suite: Evolution To A More Interdependent Team; Making The Most Of Business Valuations; and
CEO Retrospective: What Tested Your Mettle In This Recession.
For more information and to register, go online to www.acg.org/denver.
ADCD PAPER FASHION SHOW ISSUES CALL FOR ENTRIES
The Art Director's Club of Denver is accepting call for entries for its 6th Annual Paper Fashion Show. Creative directors, advertising and marketing professionals are asked to register by February 19, 2010. The cost to enter is $50. The fashions will be showcased at the grand runway show on March 18, 2010 at Mile High Station at 6 pm.
Proceeds from the Paper Fashion Show benefit Downtown Aurora Visual Arts (DAVA), a local community organization that provides after-school programs for at-risk youth.
For more information and to register, go online to www.paperfashionshow.com.
AMA LUNCH FEATURES WESTERN UNION WORLDWIDE MARKETING
On January 14, the Colorado Chapter of the American Marketing Association monthly luncheon featured DIANE ROBERTSON, Senior VP for Western Union talking about “Americas Marketing on Multicultural Marketing at the Core.”
Western Union introduced the Yes! Campaign, a worldwide, first-ever branding campaign with elements in more than 50 languages. Robertson showed samples of the creative used in various countries to not only promote the brand but to sell their services in transferring money. Western Union has 17% of the money transfer business in the world. The Yes! Campaign won the AMA Colorado Grand Peak award at last year's award banquet.
For more information about Colorado AMA, go online to coloradoama.com.
AMÉLIE ADDS ENGLISH CREATIVE DIRECTOR TO THE INTERNATIONAL TEAM
Amélie Company, a Denver-based advertising, public relations and marketing firm, announced PAUL SUGGETT has joined the Amélie team as Creative Director. With over 13 years of international advertising and marketing experience at some of the top and most sought-after agencies, Suggett brings a wealth of creative ability to the agency.
Suggett has spent the past five years as a leader in the creative department of Starz Entertainment Group, producing work across every discipline for multi-million dollar branding campaigns, film festivals, affiliate communications and on-air promotions. Suggett started his career in London, England, at TBWA Direct and Tequila working on blue-chip accounts. Several years later, his contributions at HPT Brand Response-for clients including Virgin, Vodafone, Royal & SunAlliance and BetFair-garnered the company “Direct Agency of The Year,” a prestigious U.K. advertising award from Campaign magazine.
“Paul's background and profile were exactly what I was looking for-his experience at top advertising agencies, strong concepting ability, international perspective and original writing style are a great complement to the team,” says BENOÎT GUIN, agency Principal.
More information can be found on www.ameliecompany.com
BMA DINNER MEET FEATURES CAREERBUILDER SUCCESS STORY
On January 13, the Colorado Chapter of the Business Marketing Association (BMA) held a dinner meeting at the Renaissance Hotel. The featured speaker was Jason Ferrara, VP Corporate Marketing, CareerBuilder.com.
“Staying One Step Ahead in a Tough Economy” was his theme as he talked about delivering the strategic vision and managing the daily operations for CareerBuilder.com's corporate marketing group. Over 70 BMA members and guests learned the importance of CRM and how Ferrara uses social media to retain customers.
For more information about Colorado BMA, go online to www.bmacolorado.org.
BMA MEET-UP TAKES THE SECOND FLOOR AT THE WYNKOOP
On Thursday, January 2, the Colorado Chapter of the Business Marketing Association (BMA) held their monthly meet-up at the Wynkoop Brewing Company in LoDo.
A crowd of B2B marketers, both members and guests, spent the evening networking, making new connections and discussing the business. Members who attended also received the 2010 BMA membership directory.
Colorado BMA holds the monthly meet-ups the first Thursday of each month. The next meet-up will be February 4 from 5-7PM at a location to be determined. The event is always free and reservations are not required.
For more information about BMA, go online to www.bmacolorado.org.
BRAINSPARK MEDIA LAUNCHES MEDAL OF HONOR WEBSITE
BrainSpark Media, a Denver Web design agency, has launched the new Web site for the Medal of Honor 150th Anniversary Foundation. The site, http://www.medalofhonor150.org/, features interactive pages designed to help the Foundation inform the public about the heroics of the Medal of Honor recipients and the ideals for which the Medal is recognized.
The site includes video and public responses to the Medal of Honor Portraits of Valor photography exhibit, now a traveling exhibition featuring the work of Denver photographer NICK DEL CALZO. In a professional and refined way, the Web site presents the photographs and videos on uncluttered pages with simple navigation.
“As our mission states, our goal in forming the Medal of Honor 150th Anniversary Foundation and the corresponding Web site is to promote the ideals exemplified by the Medal of Honor,” said MATTHEW CAVARRA, Founding Board member. “The 150th Anniversary Foundation strives to inspire citizens and to foster respect for the United States, and its values through exhibitions, education and national programs that uphold the dignity and honor of the Medal and its recipients. The Web site serves as our foremost public vehicle to promote these ideals to our broad array of audiences.”
“As you would expect, it was a delight and an honor to develop this site in coordination with the Foundation members on behalf of the Medal of Honor recipients," says GEORGE GASTIS, President, BrainSpark Media. “We set our goal to accomplish the site with the respect and dignity deserving of those portrayed in it.”
For more information, go online to www.BrainSparkMedia.com.
BRAINSPARK MEDIA ADDS HYDE PARK WEBSITE
BrainSpark Media, a Denver Web design agency, recently launched the new web site for Hyde Park Jewelers. The web site, www.hydeparkjewelers.com, consisted of a visual and content redesign and total reconstruction of the web site, balancing both aesthetic appeal and current presentation of the brand.
With elegant product photography and simple, clear navigation, the Hyde Park Jewelers web site highlights seasonal events and product features, enabling visitors to browse a wide variety of jewelry collections, as well as experience Hyde Park's exceptional customer service. BrainSpark Media used clear and concise messaging to speak to, better inform and service the retailer's broad customer base.
BrainSpark Media supplemented the holiday branding initiative with online banner advertisements throughout the holiday season and will implement the Hyde Park Jewelers custom blog in late January 2010.
For more information, go online to www.BrianSparkMedia.com.
CBS4, KCNC-TV- DENVER LAUNCHES NEWS APP
CBS Mobile and CBS Television Stations announced the launch of the new CBS4 Denver news application. The free app for iPhone and iPod touch users delivers the latest local news headlines, including full-length on-demand video, slide shows and Twitter updates from local news anchors and reporters such as JIM BENEMANN, KAREN LEIGH, VIC LOMBARDY and GREG MOODY.
In addition to the dedicated local content from CBS4, the app connects users with breaking CBS News stories and on-demand video from across the nation and around the globe. The CBS4 Denver app is now available from the App Store http://itunes.apple.com/us/app/cbs4-denver/id347997241?mt=8.
“We are pleased to now offer the best local news content on the air, on line and now through CBS Mobile with these exciting new applications,” CBS4 General Manager WALT DEHAVEN said. “With the increasing popularity of the iPhone and iPod touch, we look forward to providing the best look at the news of the day to even more people in more places.”
Features of the CBS4 Denver app include Latest Local News Headlines and Stories, Full News Video Integration, Local Geo-Targeted Weather, National and Global Breaking News from CBS News, Twitter Feeds: Insights and breaking news from CBS4 anchors and reporters.
Users can also navigate by topic through the unique “News Trends” section-a collection of the top stories from feeds across Twitter.
CITIZEN PICTURES STARTS THE NEW YEAR ON A HEALTHY NOTE
Colorado-based Citizen Pictures was recently selected by Community Hospital of Grand Junction to create a new TV and radio advertising campaign Great People, Great Care, Great Choice.
“I wish I could say it was our foresight and our initiative that established us so firmly in this niche of healthcare and medical,” says CP Executive Producer ROBIN BOND. “It was about six months ago when we looked up and realized that almost 50% of our corporate and commercial production work was coming from this category.” In 2009, Citizen Pictures produced TV commercials for healthcare and medical clients like Denver CyberKnife, HeartAware, and the State of Iowa's pregnancy prevention campaign called “Avoid the Stork” (for ad agency Worldways Social Marketing). Videos produced for non-broadcast have included a sales DVD for pharmacy-software company Baxa Corporation and a corporate overview video for Caridian BCT.
For more information, go to www.citizenpictures.com or call 303-455-5200.
CORE INSIGHTS SELECTS WALKER FOR INTERNSHIP
CASSIDY WALKER, who is currently pursuing her Bachelor of Science degree in Marketing at the University of Colorado, has been chosen as the 2010 Marketing Research Intern at CORE Insights, a Boulder-based research firm.
In her new role Cassidy will be supporting both ongoing research projects and new projects, with responsibilities including project planning, questionnaire development, telephone and online research setup and execution, data processing, chart preparation, data analysis, and implementation of both focus groups and ethnographic interviews. She will also be contributing to multiple quality control checks for each research project fielded by CORE Insights.
The internship offers firsthand experience across a broad range of subjects, research techniques, and industries, including telecommunications, consumer products and services, healthcare, travel, entertainment, sports marketing, business-to-business services, non-profits, and several others.
“A big part of our success has been the level of talent we bring in to support the research work we provide to our clients,” said MARC MILLER, Founder and Chief Strategist at CORE Insights. “Our ongoing contact with local colleges and universities has allowed us to be very selective in identifying the best candidates, and we feel strongly that Cassidy meets the chief criteria we put forth in the description of our internship - 'the smartest, most capable marketing student in Colorado'.”
For more information about Core Insights, go online to www.CORE-Insights.com.
CREATIVE CONNECTION SET 2ND ANNUAL TRADE SHOW
The Creative Connection, the largest local networking group designed just for creative entrepreneurs and business with over 500 members, has set March 25 for the Second Annual Trade Show.
Those who attend learn from in-the-know industry speakers, get the scoop on other local creative businesses and connect with talented professionals with
skills that complement your own or will enhance your business. Large Corporations to Small Entrepreneurs will all gain from attending. See new Marketing ideas & Technologies, along with more traditional skill sets.
The event will be held from 3-7PM at the Colorado Community Church, 3651 S. Colorado Blvd. at Colorado and Hampden. Admission is free.
For more information, call 303-951-4987 or go online to www.meetup.com/creative-connections.
DW MAIL DISTRIBUTES GLOVES, SUPPORTS URBAN PEAK
To mark the winter holidays, DW Mail, LLC distributed more than 300 pairs of gloves to its customers and employees, as well as to the creative community at large. Recipients were asked to give the pair of gloves to someone in need.
In addition to handing out gloves, the mailing campaign highlighted Urban Peak, a long_time DW Mail customer. Urban Peak is a non_profit Denver organization dedicated to helping homeless youth find a better way of life. Learn more about their efforts at www.urbanpeak.org.
Designed and written by ROBIN RIDLEY of Parfait Studio, the campaign also demonstrated DW Mail's considerable fulfillment capabilities. These included supervising the printing process, purchasing and inspecting mailing materials, assembling the gloves kit, shipping the packages, and setting up a web site at whichrecipients have an opportunity to share their ”Glove Stories.” You may request a copy of these stories by emailing DW Mail at DWMailLLC.com.
ELEVATED THIRD LAUNCHES SPRINT WEBSITES FOR THE DEAF, HARD OF HEARING
Elevated Third, a comprehensive web strategy consulting announced the launch of the newly designed storefront to promote Sprint Relay services. The site provides communication products and services for the deaf, hard of hearing, and people who have a speech disability.
Elevated Third led the effort to rebrand and develop the information architecture. The relay site is also available in Spanish. Consumers can more easily navigate for products and services that address their communication needs such as:
o Sprint Relay: Overview of solutions for the deaf, hard-of-hearing, or speech disabled; Sprint Relay Store; Sprint Video Relay Service; Sprint WebCapTel; Sprint Relay Conference Captioning (RCC).
“Elevated Third has done a tremendous job creating several websites for Sprint Relay,” stated KRISTINE SHIPLEY, Marketing Manager, Sprint Relay. “The Elevated Third staff has been willing to learn, step up, and go 'above and beyond' to understand Sprint Relay products and services for the deaf, hard of hearing and people who have a speech disability.”
For more information, visit HYPERLINK www.elevatedthird.com.
CATHEY MCCLAIN FINLON NAMED PRESIDENT OF DENVER ART MUSEUM
In his first major administrative move, incoming Museum Director CHRISTOPH HEINRICH announced the appointment of CATHEY MCCLAIN FINLON as Museum President, effective January 1, 2010. Reporting to Heinrich, Finlon will oversee the Museum's business operations including finance, development, marketing and human resources, while Heinrich will maintain direct oversight of the curatorial and programmatic functions. Finlon was named interim President by board Chairman FREDERIC C. HAMILTON in April 2009 with the charge of developing a strategic leadership transition process.
“We are fortunate to have in Cathey an experienced leader with a mind for business and a passion for art,” said Heinrich. “Her expertise and knowledge of the community will be an incredible asset in managing the expanded museum complex. “
Finlon, most widely known in Colorado as a business and non-profit leader, has a substantial history with the Denver Art Museum. As a member of the museum's Board of Trustees from 1994 through 2009, Finlon worked closely with the board and museum leadership to establish the vision for and realize the new Frederic C. Hamilton Building. Finlon also acted as the museum's first Development Director prior to her career with McClain Finlon Advertising.
As Owner and CEO of McClain Finlon Advertising, Finlon ran one of the top 50 agencies in the country and one of the few woman-owned advertising agencies in the Unities States. In addition to building her own successful company, she spent ten years in development with the Philadelphia Museum of Art, Philadelphia Academy of Natural Sciences and the Denver Art Museum.
Finlon's commitment to community is as evident in her personal as her professional life. She serves on many leadership boards in Denver, including the Denver Public Schools Foundation and The Children's Hospital, where she is the incoming Chairperson. She also has served in the past as Chair of the Metro Denver Chamber of Commerce, the Alliance for Contemporary Art and Junior Achievement, and on the board of the Colorado Outward Bound School and the National Repertory Orchestra.
In 2009, Finlon was inducted into the Colorado Business Hall of Fame and also received the prestigious Leader Award from the Colorado Business Committee for the Arts.
For more information, visit www.denverartmuseum.org or call 720-865-5000.
BMA GOLD KEY ENTRY DEADLINE FEBRUARY 19
The Colorado Chapter of the Business Marketing Association Gold Key Awards entry deadline is February 19, 2010. This annual event honors the best in Business-to-Business marketing created in Colorado.
The theme is “Arabian Nights” but great marketing doesn't come from an enchanted lamp and it takes more than three wishes to make it work. So take the magic you created and enter it in the Gold Key Awards so you may be recognized for your great work. All entries are submitted online - no boards to have to worry about. Entrants can work on their files up until the entry deadline. Early birds get a discount if their entries are paid for by February 12.
The Gold Key Awards Banquet is scheduled for April 30, 2010 at the Sherman Street Event Center, 1770 Sherman.
For more information and registration material, go online to www.bmacolorado.com/goldkey.
BRENT GREEN TO PRESENT “WHAT DO BOOMER MEN WANT”
ChappellRoberts and Common Language, producers of the Florida Boomer Lifestyle Conference, announced that BRENT GREEN, Founder of Brent Green & Associates, Inc. and author will speak on how to engage and effectively market to baby boomer men at this year's Conference, taking place April 15, 2010 at Ruth Eckerd Hall in Clearwater, Florida.
The 2010 Florida Boomer Lifestyle Conference will explore trends that are shaping how baby boomers are reinventing their lives personally, professionally, physically and spiritually - and what those trends mean for companies marketing to them. Six thousand baby boomer men turn 50 every day, and another boomer male turns 60 every 15 seconds. In a fast-paced multimedia presentation that features marketing case studies, consumer research and advertising videos, Green will reveal the demographic, sociological and cultural forces that are shaping a future fraught with business risks and opportunities.
Green is a marketing communication strategist, creative director, author, speaker, trainer and consultant, focusing on generational marketing. He is author of “Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices,” He will release two books in 2010. “The Boomer Future,” which examines how boomers are changing business, marketing, aging and the future, will heavily address marketing to baby boomer men. His literary novel, “Noble Chaos,” recounts the defining years of this generation during the Vietnam War era, told from a college student perspective.
To learn more about the Florida Boomer Lifestyle Conference and register online, visit the website at www.floridaboomerlifestyle.com.
MICHELLE GRIEGO ADDS WEEKEND MORNING TO HER SCHEDULE
TIM WIELAND, News Director at KCNC-TV, CBS4, announced that Michelle GRIEGO is taking on a new job. She still has to wake up early, but now she'll need to set her alarm on weekends as well. Griego will Anchor the CBS4 Morning News on Saturday and Sunday, and then report for Morning News three days during the week.
“Michelle joined Morning News as a reporter three years ago and her energy and enthusiasm for the job (even at 5 o'clock in the morning, while standing in a snow storm) has made her a terrific addition to the team,” said Wieland. “I'm excited that she'll now bring that energy to our weekend Morning News.”
For more information, go online to www.cbs4denver.com.
DENVER UNION STATION: PORTAL TO PROGRESS FILM PREMIERES
Denver Union Station: Portal to Progress, a film by Havey Productions, will premiere on Friday, Feb. 5, 2010 at the Hyatt Regency at the Colorado Convention Center in downtown Denver as part of the 2010 Saving Places Conference.
“We are very excited to close our annual conference with the debut of this new film,” Colorado Preservation Inc.'s Conference Coordinator PATTI KINNEAR said. “JIM HAVEY'S compelling documentaries really bring to life historic structures. People who attend this premiere will love seeing the magnificent history of Union Station and hearing the stories of the people and events behind the building. The 2010 Saving Places Conference is a perfect place to present this work of art.”
When Union Station first opened in 1881, it was a depot for more than 80 trains a day carrying families, merchants, laborers and business leaders. It was also the largest building in Denver. Following World War II, railroads gave way to cars, trucks and airplanes and today, Union Station often stands empty save for a few passengers waiting for the Amtrak train. But, plans are in the works to restore Union Station to its original glory so that it can once again welcome passengers as a central transportation hub.
For film director Havey, the building represents a pivotal era. “The railroads changed everything, from perception of time and space to the scope of people's hopes and dreams. Union Station was welcoming gateway for a procession of arrivals and departures that transformed the development of Denver and the Rocky Mountain West.
Colorado Preservation, Inc., founded in 1984, is dedicated to promoting and advancing historic preservation in the State of Colorado. The organization's Saving Places Conference has become the largest statewide historic preservation conference in the country. The 13th Annual Historic Preservation Conference takes place in Denver February 3-5, 2010 and the theme of Saving Places 2010 is Preservation - The Foundation of Sustainability.
Havey Productions is producing the film in association with Historic Denver, Inc. with funding from Colorado Preservation, Inc., the Colorado State Historical Fund, Colorado Humanities, Linda Boden, Union Station Advocates, Historic Denver, Inc., Union Station Neighborhood Company, CRL Associates, Regional Transportation District, Kiewit Western, Parsons Brinkerhoff, AECOM, Downtown Denver Partnership, LoDo District, Inc and the Denver Metro Chamber of Commerce.
For more information, premiere tickets and the film trailer go to http://www.haveypro.com/events.html
PUNKIN CHUNKIN'S HIGH-FLYING ACTION GETS AN ASSIST FROM IMPOSSIBLE
Pumpkins. Normally good for carving and making pies these orange gourd-like squashes take on an edgier identity as high-flying projectiles on Science Channel's recently aired “Punkin Chunkin.” The Thanksgiving Day program had help on getting the word out thanks to a multi-phase branding campaign created by Impossible, a Denver design and visual effects studio.
The campaign concept was designed to tap into the fun viewers witness when they tune into the show. “Punkin Chunkin celebrates one of the few pieces of Americana rooted in engineering and science,” said JOEL PILGER, President at Impossible.
“It takes quite a unique mindset to create machines that launch pumpkins. We wanted every aspect of the campaign to communicate the fun of turning pumpkins into projectiles and splatting them over a mile away,” says BRIAN ELOE, Senior Editor and Art Director.
For more information, visit www.impossible.tv.
NOMINEE FOR “YOUNG PROFESSIONAL OF THE YEAR” JOINS LINDEN TEAM
One of Northern Colorado's top young marketing minds has joined the staff at Linden, a creative marketing and communications company based in Fort Collins. AMY ARTZER, a 2009 nominee for the Fort Collins Chamber of Commerce Young Professional of the Year award, joined the agency as an Account Manager. Artzer specializes in client management and brings nearly 10 years of marketing and advertising experience.
“We're so excited to have Amy join our team,” said Owner SUSIE CANNON. “Her boundless energy and ability to build relationships will play a key role in helping our clients build strong brands and reach their marketing goals.”
A 1995 graduate of Colorado State University, Artzer spent six years in Boulder, CO managing all advertising for Ski Magazine, Skiing Magazine and Warren Miller Entertainment.
In 2009, Artzer was recognized by the Northern Colorado Business Report as a “40 Under 40” Regional Young Professional and was recently nominated as Young Professional of the Year by the Fort Collins Chamber of Commerce.
For more information about Linded, call 970-221-3232.
LINHART PR PROMOTES THREE TEAM MEMBERS, ADDS TWO
Linhart Public Relations, a Denver-based public relations and corporate communications counseling firm, announced that ASHLEY CAMPBELL, AMANDA MEYER and RUSS RIZZO have been promoted to Senior Account Executives. In addition, the firm has hired two new Account Associates, DAYNA DAVIS And QUINN KELSEY.
“We're pleased to welcome two new team members to help us meet growing client demands and to promote three talented professionals in recognition of the great service and results they provide to our clients,” said SHARON LINHART, APR, Linhart PR Managing Partner.
Campbell joined Linhart PR in 2006 as an intern. She develops and executes strategic public relations programs. As a Senior Account Executive, she will continue to provide strategic counsel and support on corporate accounts.
Meyer started at Linhart PR in 2005 as an intern. Meyer provides day-to-day support and management of public relations, event planning and communication programs for key consumer accounts. In her new role, Meyer will assume increased management responsibility for media relations and communications programs.
Rizzo joined Linhart PR in 2008 as an Account Executive, after working as a reporter at the Salt Lake Tribune and other major newspapers. In his new role, Rizzo will continue to provide strategic communications support to help clients meet their business goals.
Davis and Kelsey joined Linhart PR as interns in June 2009 and have been hired as Account Associates to support the firm's continued growth. Davis previously was a brand-marketing intern and awards coordinator at Ketchum PR in San Francisco, and earned a master's in new media from the University of California at Berkeley. A graduate of University of Missouri School of Journalism, Kelsey was a reporter with the university's news bureau and reported from the 2008 Summer Olympic Games in Beijing.
Recognized digital and social media expert PAULA BERG has joined the firm to build on Linhart PR's digital and social media capabilities. Berg joins Linhart PR after working as the manager of emerging media for Southwest Airlines, a position she held for three years. As emerging media manager, Berg led Southwest Airline's acclaimed online communication strategy, developing the company's award-winning blog “Nuts About Southwest” (named Best Blog by PRNews in 2007, 2008 and 2009), while also leveraging a variety of popular social media channels to improve the company's communications, increase customers and generate revenue.
For more information, visit Linhart PR online at www.linhartpr.com
PITE LAUNCHES IPHONE PHOTO GALLERY
JONATHAN PITE, Principal of Pite Creative, has launched his iPhone Photo Gallery at www.JonathanPite.com The exhibition of Pite's personal photography was shot with his iPhone. The snapshots of people, places and self portraits focus on light, movement and shape. The gallery welcomes comments from its viewers.
"The iPhone has revitalized my passion for photography," says Pite. "It's really a fun way to just reach in your pocket and document your life, inconspicuously and unpretentiously."
For more information on Pite Creative visit www.pitecreative.com or call 720-304-9411. Visit JP's iPhone Photo Gallery <http://www.JonathanPite.com>!
QUIZNOS NAMES WONGDOODY AS NEW MARKETING AGENCY
(BUSINESS WIRE)--Quiznos, a quick service restaurant chains that pioneered the toasted sandwich, and marketing ideas agency WONGDOODY, announced WONGDOODY has been named the agency of record for the toasted sandwich chain. The agency, known for its work with T-Mobile, Alaska Airlines and the Harlem Globetrotters, is augmenting Quiznos' well-developed advertising profile.
“Quiznos has a legacy of creative and innovative branding. It's a legacy our franchise owners invested in, an identity that resonates with our customers, and it has, in many ways, set the standard for creative advertising in our space,” said GREG MACDONALD, President of Quiznos.
WONGDOODY is charged with a broad range of national creative duties for Quiznos, including television, radio, print and out-of-home advertising, as well as interactive and social media chores. The integrated creative highlights Quiznos' quality, chef-inspired tastes and unparalleled consumer value and convenience, while underscoring Quiznos' creative and innovative brand history. WONGDOODY's creative campaign for Quiznos launched in January with two 15-second TV commercials promoting Quiznos' new Choose 2 menu. The spots are airing now nationally.
For further information, visit www.quiznos.com.
RMDMA PRESENTS ANNUAL EAGLE AWARDS AT JANUARY MEETING
On January 6, the Rocky Mountain Direct Marketing Association held their annual 30 ideas for direct marketers breakfast at the Pepsi Center. Before the panel of four experts presented their 30 ideas, the annual Eagle Awards were presented to deserving members.
Named Volunteer of the Year was SHERI VERNIER, Marketing-Dynamix; Creative Person of the Year, CINDY WILLIAMS, Williams Creative; Supplier of the Year honors went to Henry Wurst Printing; Client of the Year is Bellco Credit Union. Top honors as Direct Marketer of the Year went to SALLIE BARNETT, Customer Insight Group. A new Life Time Achievement Award was created and presented for the first time to ED COLLINS, Ross Print Marketing.
Following the awards presentation, the panel of experts presented their 30 ideas to improve direct marketing. The panel included MIKE SCHUMACHER, Datalogix; BOB TODD, Toad Centered Creative; PATTY COLDWATER, The Mail Room and SPIKE STEVENS, Postmark Digital. Moderating the panel was RICH BREWER, Source Gas.
For more information about RMDMA, go online to www.rmdma.org.
ROSHAMBO FILMS COMPLETES MOCKUMENTARY FOR PET OVERPOPULATION
Roshambo Films, a film and video production company based in Denver, and Idolum, a post production and design company also in Denver, completed a very funny mockumentary viral video for Pet Overpopulation Fund.
JIM ELKIN was hired as Director by Cameron Christopher Thomas to help create a comedic mockumentary for what life would be like if pets were so overpopulated that they were incorporated into the work force. Roshambo worked closely with ROBIN SCHMACTENBERGER, BOB MAPLE, and JOHN RICARDO of Idolum to bring the videos to life. CHASE CLAUSSEN (Copywriter) and SPENCER TRIERWEILER (Art Director) were the creative team that Elkin worked closely with to insure that the spots were right on target. The key was finding the right balance between comedy and a realistic point of view of this outrageous situation.
The viral videos were shot by ED DONE with an amazing crew and more then twenty dogs, cats and kittens.
For more information or any questions, contact Elkin at 303-886-6231.
DANIELS MARKETING ROUNDTABLE FEATURED THE TERRACYCLE STORY
On Friday, January 8, the Daniels School of Business at DU Marketing Roundtable in partnership with the DU Supply Chain Roundtable featured ALBE ZAKES, VP of Media Resources at Terracycle, a company the markets and distributes reusable products.
Terracycle now has over 6 million people collecting over 1 billion tons of waste and turns this waste into over 56 products sold in all major chains including Target and Wal-Mart. By recycling plastic bags, juice boxes and many other items, the company produces tote bags, backpacks and many other products. To get the full impact of the company's efforts, go online to teracycle.net.
Following the Terracycle presentation, five scholarships were presented to Daniels School of Business students. One by the Supply Chain Roundtable and the others by the Marketing Roundtable. Receiving the scholarships were DONG JUN MIN, CARA YANCY, SARA CAPRA, LEAH WHITE and MING-LUN WU
The next Marketing Roundtable will be held in partnership with at the American Marketing Association will be at the Ritchie Center at DU. “The Strategy of Sports Marketing” will be the subject with a panel from TV, Pro Sports and event sponsors detailing the status of sports marketing.
For information and reservations, go online to daniels.du.edu/marketingroundtable.
SECTOR BRANDS CELEBRATES ONE-YEAR ANNIVERSARY; LANDS NATIONAL ACCOUNTS
Sector Brands, a Denver social purpose branding firm, celebrated its one year anniversary and announced several new accounts.
In its first year of operation, Sector Brands worked with 15 organizations engaged in rebranding and renaming initiatives and assisted its clients in repositioning their organizations and developing new identity packages, marketing strategies and creative campaigns. Its clientele included a broad array of nonprofit and for profit organizations including organizations in the fields of health care, education, consumer goods and professional services.
Recent client additions include the Heuga Center for Multiple Sclerosis, the National Foundation of Dentistry for the Handicapped and Herzl/RMHA at the Denver Campus.
The Heuga Center, based in Edwards, CO is a national provider of lifestyle empowerment programs for people with MS. The Denver-based National Foundation of Dentistry for the Handicapped coordinates comprehensive, dignity restoring dental care for physically and developmentally challenged individuals and low-income elderly. Herzl/RMHA at the Denver Campus is the largest Jewish day school in the Rocky Mountain Region.
“It's been an exciting and hugely successful year for Sector Brands,” said STACY LEWIS, Partner. “We were delighted to work with many organizations that recognized the power of branding to transform organizations, communities and lives.”
“Now, more than ever before, organizations are looking to achieve greater impact in both the markets and communities they serve.” said CHUCK GROSS, Partner.
For more information, visit www.sectorbrands.com.
SHEFFIELD NOW SALES MANAGER FOR RC EVENTS
ROSALIE SHEFFIELD ha been appointed as the new Sales Manager for RC Special Events in Boulder, the largest event rental company in Northern Colorado, providing tents, lighting, sound systems, staging, tables, chairs and everything else you need for successful events.
To learn more about RC Special Events, go online to www.respecialevets.com. For more information, contact Sheffield at Rosalie@recpecialevents.com.
SIGNATURE ADVERTISING ANNOUNCED NEW CLIENT: RIO GRANDE SCENIC SKI TRAIN
Signature Advertising announced its new client - Rio Grande Scenic Ski Train and prepared and started running the creative to help the Rio Grande Scenic ski train establish their brand in Colorado as well as grow their customer base. The Rio Grande Scenic ski train was to celebrate its 70-year anniversary under new ownership and management, Iowa Pacific Holdings, LLC. Unfortunately, the season for the ski train was cancelled before it got started.
Signature Advertising developed a series of broadcast, Web and promotional programs specifically designed to reach the Denver / Front Range region. The campaign included placements in local papers, radio, online, and television. “Despite the recent turn of events, we are proud of the unique work we were able to create for the Ski Train prior to its cancellation,” said SHARON SANTELLA of Signature Advertising. “The artwork is innovative and exciting. We are hopeful that the Rio Grande Ski Train service will return next winter." To view the artwork for the Ski Train, go to http://www.signature-ad.com/work/rio-grande-scenic-ski-train.html.
For more information about Signature Advertising, visit www.signature-ad.com.
VISION GRAPHICS APPOINTS NEW VICE PRESIDENT OF OPERATIONS
Vision Graphics, Inc., the leader in sheet-fed printing and digital imaging services in the Rocky Mountain region, announced the appointment of KURT HAMLIN To the position of Vice President of Operations. The appointment of Hamlin strengthens Vision Graphics' executive management team, which also added PAUL BORKOWSKI as Vice President of Sales and Business Development in January 2009.
As Vice President of Operations, Hamlin will be responsible with managing the operations for Vision Graphics at the Loveland and Denver facilities.
“One of our primary objectives is to raise customer awareness that Vision Graphics offers an optimal customer experience while striving for operational excellence,” said Hamlin. “We also feature new special-effects print processes that we believe will be very attractive to the design community.”
Hamlin has 25 years of experience in leading and developing operational teams, and has been responsible for sales, business development, professional services and customer support throughout North America.
“Kurt will be an extraordinary asset to our team as we continue our rapid growth,” said MARK STEPUTIS, President and CEO of Vision Graphics. “The skills and talents that Kurt brings to this position will result in more effective, efficient operations and customer relationships that are better than ever.”
Prior to joining Vision Graphics, Hamlin was Regional Sales Manager at manroland, Inc. and was General Manager at Current Printing Solutions, a business unit of Current, USA.
For more information, go online to wwwvisiongraphics-inc.com.
DENVER PR AGENCY LAUNCHES FIRST DUI IPHONE APP FOR A STATE DOT
Webb PR's launch of a new iPhone application for its client, the Colorado Department of Transportation (CDOT), has allowed the application to remain in the Top 10 list of free Health and Fitness apps in the Apple App Store since it rolled out in mid-November.
The “R-U-Buzzed BAC Calculator” estimates the user's blood alcohol concentration based the person's weight, drink consumption, gender and time spent drinking. The app also suggests that the only safe choice is to have a sober ride home, and will even call a cab based on the GPS location of the phone. The iPhone app is part of the federally-funded work that Webb PR does for CDOT.
“We work to keep CDOT's safety message fresh and interesting, and that involves finding new, innovative ways to get the information in front of people,” said PETE WEBB, President and Principal of Webb PR. “We're engaged in a continuous campaign to change behavior and discourage impaired driving. As part of that charge, we developed the iPhone app from conception to programming to launch.”
Webb PR Senior Managers JOHN HALL and SHADIA LEMUS conceived the initial design and goal of the app and hired Denver design firm JoseFuDes for design, and ID 345 for programming. Once designed, programmed and approved by Apple, Webb PR orchestrated the launch through an earned media, paid media and public outreach campaign. The rollout included media interviews, posters and coasters in partner bars and restaurants, a partnership with a local radio station cluster, a partnership with MillerCoors for outdoor advertising and some limited paid advertising in bars.
To date, the app has been downloaded over 25,000 times in Colorado, nationwide and around the world. Webb PR and CDOT are currently working to extend the reach of the app through potential agreements with transportation departments across the U.S.
For more information visit www.webbpr.com or search Webb PR on Facebook and Twitter.
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