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by Ken Custer
9NEWS MINES GOLD IN NPPA COMPETITION
The National Press Photographers Association recognized 9NEWS reporter CHRIS VANDERVEEN for his special gift for storytelling by unanimously naming him the 2012 winner of the NPPA Photojournalism Award for Reporting.
The judges’ choice for photojournalism station of the year was one of the closest in recent years as 9NEWS fell short in its run at the title by points awarded in a tiebreaker to decide the winner. A win would have increased the previous record of 11 Station of the Year titles held by 9NEWS. 9NEWS received 32 honors in the NPPA contest which received more than 730 entries from television stations all across the USA.
The judges were effusive in their praise for Vanderveen’s winning entry, describing his style as “sensitive” and “overwhelming” as Vanderveen “worked hard as a team with his partners to tell each (story) in a caring way, not overpower the energy of the story itself.”
9NEWS President and General Manager MARK CORNETTA said, “I am very proud of our team of editors and photojournalists. Day in and day out, they tell amazing stories about the people and happenings in our community and do so with integrity and class.”
CORKY SCHOLL, 9NEWS photojournalist and a former NPPA Photographer of the Year, won first place in the documentary category for his work with Vanderveen on the story of wounded Iraq war veteran, MATT KEIL, in a piece called “An American Story.”
Former 9NEWS photojournalist ANNE HERBST was the Runner Up in the Ernie Crisp Television News Photographer of the Year competition while 9NEWS photojournalist KEVIN SULLIVAN was one of four other finalists for the title. Herbst additionally won first place awards in the In Depth and Deadline Photography categories.
For More 9NEWS releases, please visit the KUSA Press Releases section of 9NEWS.com.
9HEALTH FAIR TO RUN THROUGH MID MAY
With more than 20 free and six low-cost health screenings and education available for people to keep their health in check, 9Health Fair, Colorado’s largest volunteer-run, non-profit health fair program, announced that in the spring of 2012, more than 150 communities will host a 9Health Fair for anyone 18 and older. This year, make a difference in your life as well as the life of another by bringing a friend, family member or coworker to 9Health Fair. For a complete list of screenings and locations throughout Colorado, Wyoming and Nebraska go to 9healthfair.org.
In addition to offering free and low-cost health screenings that address today’s most critical health issues, including vitamin D, heart disease, diabetes, colon cancer, cervical cancer, prostate cancer, mental health and more, 9Health Fair also offers Convenient online registration available at most sites with secure electronic results available within two weeks of attendance. To register online in advance for a fair, please visit www.9healthfair.org.
“We all want access to health when we need it, without barriers like lack of insurance or high co-pays. The health screening opportunity at 9Health Fair is for everyone! Whether you have insurance or not, 9Health Fair provides a broad picture of a person’s health risk and an entry point to accessing healthcare or health programs,” said JIM GODDARD, President and CEO of 9Health Fair. “Our annual ‘celebration of wellness’ provides a very convenient, accessible, and non-intimidating way to get personal health information. And most of our screenings are absolutely free. So we ask everyone to consider who in their life may not have easy access to health, and invite them to join you at a 9Health Fair.”
All 9Health Fair locations include a $30 Blood Chemistry Screening that gives you information on your blood sugar (glucose), cholesterol, triglycerides, liver, kidney, bone and muscle function and may show warning signs of diabetes, heart disease and other concerns. Other low-cost screenings such as a $25 Prostate Specific Antigen (PSA) screening for men, which checks for prostate gland issues and cancer, a $15 Blood Count screening, which checks the health of your blood, a $40 Vitamin D screening, which measures your baseline Vitamin D level, a $25 Hemoglobin A1C screening that gives you and average blood sugar level over the past 2 to 3 months, and $20 Colon Cancer Screening Take Home Kit, which checks for colon cancer, are also available. Free screenings such as Blood Pressure, Pap smears, Breast Exams, Prostate/Testicular, Ask a Medical Question, Ask a Pharmacist, Osteoporosis, Oral, Hearing, Foot, Skin and more are offered at specific locations, as well.
For complete information go to 9healthfair.org.
RM CORPORATE GROWTH CONFERENCE KEYNOTE FEATURES CARLY FIORINA
The Association for Corporate Growth (ACG) Rocky Mountain Corporate Growth Conference ended Wednesday March 14 with a keynote address by CARLY FIORINA, former CEO of Hewlett-Packard.
About 600 venture capitalist, bankers, lawyers, and merger specialists gave Fiorina a standing ovation after her presentation. She discussed how she became interested in business; being named the first woman CEO of a Fortune 20 Company, her achievements at H-P and her thoughts on the future of business in America.
ACG Denver is the premier business association in the Rocky Mountain region that offers access to expert people and essential resources that help drive middle-market growth. For more information go to www.acg.org/denver.
ADCD 8TH ANNUAL PAPER FASHION SHOW DRAWS A SELL-OUT CROWD
The Art Directors Club of Denver’s 8th annual Paper Fashion Show on March 15 was a sight to behold! Guests were treated to 53 original fashion designs created from paper donated by xpedx. A sell-out crowd of 800 packed the Seawell Ballroom at the Denver Center for the Performing Arts
The ADCD Paper Fashion Committee headed up by SHANNA MCNEAR and ALLY FELDMAN consisted of 30 volunteers who worked countless hours to put the show together and recruited a team of 75 volunteers to help the day of the show. Going high tech this year, ADCD had an app, created by ARI FELDMAN, for the judges to use when voting on their favorites. The judges kept score on ipads during the show, streamlining the judging process.
Big thanks to HYPERLINK "http://rb3photography.com/" RANDALL BELLOWS III for the beautiful photos. And the winners are:
1st Place
"PULP FUNCTION" DESIGNERS: BARRY BROWN, ELIZABETH BARNES, STEPHANIE INGRAHAM, ROBYN WINTERS PAPER: CURIOUS-METALLICS
2nd Place
"A LA MODE" DESIGNERS: CHRISTY BAILEY, WHITNEY BELBA, KARA YABLON" PAPER: MOHAWK-LOOP VELLUM
3rd Place
"IMM" DESIGNERS: JENNIFER LYSAUGHT, KAT ADAMS, DANIEL PAUL, KATE ELLIS-HILL, DWAYNE DE FREITAS, GINA LEE PAPER: FIBERMARK-SUEDETEX
Student Winner
"SOMETHING BLUE (RMCAD)" DESIGNERS: MICHELLE LIESER, RANDY LIESER, RANDIE LIESER, JESSICA LIESER, JUSTIN BOOREN PAPER: NEENAH-CLASSIC LINEN
Winners received prizes from Kidrobot, Handbags.com and Pop Chips plus a paper trophy crafted by re.dzine and The Object Shop.
For more information about ADC go to www.adcd.com.
AMA HAPPY HOUR MEETS AT LAGRAND BISTRO
The Colorado Chapter of the American Marketing Association monthly happy hour met at the Le Grand Bistro & Oyster Bar on March 21. AMA members and guests had the chance to network and enjoy an evening of socializing with each other.
The April Happy Hour is scheduled for April 18, 5:30-7:30PM at Hapa Sushi in Landmark, 5380 Greenwood Plaza Blvd., #101. For a complete listing of AMA events go to coloradoama.com.
AOR, INC. CELEBRATES 20 YEARS, PROMOTES KEENEY TO PRESIDENT
Twenty years ago, two Denver renegades were somewhat fed up with typical advertising agency culture. BETH WAMPLER and OSCAR DE CARDENAS realized they shared a common vision of what an advertising agency should be … and, more importantly what it should not. And, as it tends to with most imaginative people, from this angst sprung a new creative venture: AOR, Inc. was born.
AOR – Agency Off Record – began in 1992 as a mutant hybrid between advertising agency, design house and delivery room, and has since expanded into a project-based integrated marketing and advertising firm offering interactive design, public relations, social media management and more. Where other agencies have folded in tough economic times, AOR continues to grow, boasting an impressive client list that includes Hearst Media Services, Houston Chronicle, Avnet Technology Solutions, Larimer Square, Denver Film Society and many others.
Remaining faithful to the founder’s values and philosophies has enabled the agency to continue to thrive, explained current owner DEREK NEWCOM.
"Beth and Oscar started this agency with core values that include not only providing superior customer service, and innovative and effective work, but also the attitude that work should be fun,” explained Newcom. “Where many places talk the talk about ‘working hard and playing just as hard’, we truly embody that spirit, daily. This is most apparent in our world-class creative work that is effective, strategic, yet also keeps a fun and youthful attitude. I feel this has truly been the key to our longevity.”
In tandem with this celebratory anniversary, MATTHEW KEENEY has been promoted from Director of Account Services to President. Keeney, who started with the agency as an account executive in 1997, has big plans.
“I’m thrilled to lead our amazing staff into the next 20 years of amazing work,” said Keeney. “It hasn’t always been easy, but when other agencies have gone under, we’ve kept afloat mostly through sound fiscal management and our ability to deliver what our clients want and need, on time.”
Also being promoted are ELENA MLOTKOWSKI, from Account Coordinator to Account Executive, and SARAH FOX from Operations Manager to Director of Business Operations.
AOR, originally located in the Bradford Publishing Building at 17th and Wazee, moved to its current digs on South Broadway in 2000. Since its’ founding in 1992, the agency has grown to a team of nine full-time staff, three regular collaborative partners and more than $8 million in capitalized billings.
For more information, call (303) 871-9700 or online at www.thinkaor.com.
AMA MEET FEATURES BOOYAH AND INSPIRATO ON SOCIAL MARKETING
The American Marketing Association (AMA) lunch on March 8 at Sullivan’s Steak House, featured how Booyah worked with Inspirato, a travel industry company, to create a successful social marketing program concentrating on Facebook and Twitter.
Presenting were JAMIE DUKLES and FORREST WHALING from Booyah and MATTHEW WINDT of Inspirato. They discussed how they plan, create and measure their success. Though other social media sites are used they have found that Facebook and Twitter provide the best results. Each company must determine which medium their customers use and concentrate their efforts there.
For more information about AMA go to coloradoama.com.
BMA GOLD KEY SET FOR MAY 4 AT ART MUSEUM
The Colorado Chapter of the Business Marketing Association (BMA) will host the 2012 Gold Key Awards at the Denver Art Museum on May 4 from 5-9PM. An after party at Japoix, 975 Lincoln will follow from 9-11PM.
Celebrating the top creative marketing minds in Colorado, the Gold Key Awards honor the best in Business-to-Business advertising. See how they “Unlocked the Path” and took their companies to profit and prosperity in 2011. In addition, individual honors will be given for Marketer of the Year and volunteers.
Emcee for the event will be award winning APRIL ZESBAUGH, 850KOA Radio morning news anchor. Cocktails and Gold Key Entries viewing will be 5-7PM, followed by dinner and awards.
For information and reservations go to www.bmacolorado.org.
BROADCAST PROFESSIONALS LEARN HOW TO START IN SMALL MARKET RADIO
On March 7, the Broadcast Professionals of Colorado (BPC) held their quarterly luncheon at the Aurora Summit and JUSTIN SASSO, President of the Colorado Broadcasters Association talked about his career in small market radio.
He started at the age of five on a station in Louisiana that his father owned, then with his family moved to Texas and several other stops before landing in Colorado Springs. During and after college he worked at Colorado stations before convincing his father to buy a KFKA in Greeley. They were able to turn the station around and made it the community leader. Last year he was approached to become the President of the Colorado Broadcasters Association and has served the organization since the end of last year.
The BPC is a 13-year-old organization dedicated to preserving the history of broadcasting in Colorado and each year holds the BPC Hall of Fame. Nomination for the Hall of Fame class for 2012 are due May31.
For more information about BPC go to broadcastprofessional.net.
AMA PANEL FEATURED BEST MOBILE MARKETING STRATEGIES
On Thursday March 29, the Colorado Chapter of the American Marketing Association presented a panel of experts on how to launch your company’s mobile marketing efforts. Panelists included Greg Olson, Growl Agency; Libby Smith, Aircell; Cindy Krum, Mobile Moxie; Greg Hickman, Thumbfound; and Juan Sanchez, Tack Mobile.
The event was held at Uncubed, 2762 Walnut St. with 30+ AMA members and guests attending. The panel covered why, how, apps, search and methods needed to make your mobile marketing efforts successful. A myriad of questions kept the panel going much longer then scheduled and thoroughly covered the subject.
For more information on upcoming AMA events go to coloradoama.com.
BMA LUNCH FEATURES XEROX VP
On March 14, the Colorado Chapter of The Business Marketing Association (BMA) featured LAURA RAMOS, Vice President, Industry Marketing, Xerox talking about “How to Use Content to Generate Meaningful Thought Leadership.”
The lunch meeting at the Embassy Suites downtown drew about 50 B2B marketers to learn the specific role of thought leadership and how Xerox uses digital media to demonstrate thought leadership and Techniques on how to use thought leadership to motivate clients an prospects. Ramos is based in Silicon Valley and has been a keynote speaker at many national events.
To learn more about BMA and upcoming events, go to www.bmacolorado.org.
BRAND IRON LAUNCHES ‘BRAND CHAMPION 100’ LIST
Brand Iron, a Denver-based brand consulting and marketing firm, has launched its Brand Champion 100 list, a list recognizing individuals who understand and embrace the power of a brand and take personal responsibility for developing a brand that conveys success.
Brand Iron’s list includes business leaders and entrepreneurs, as well as individuals (politicians, entertainers, sports figures, etc.) who construct and manage their personal brand. The Brand Champion 100 list is located at HYPERLINK "http://www.brandchampion100.com/" www.brandchampion100.com. In addition to the Brand Champion 100 list for 2011, Brand Iron will also announce a Brand Champion of the Month during 2012. The 2012 Brand Champion 100 list will be announced in December.
“Brand champions are individuals who truly understand, embrace and commit to the brand,” said MICHAEL DOYLE, Brand Iron Founder and CEO. “They understand what sets their business or themselves apart from others and have the ability to carry that brand message forward. The Brand Champion 100 list provides us the platform to recognize individuals who consistently deliver on a specific brand promise.”
The Brand Champion 100 list consists of 4 categories: Brand Champions, Rising Stars, Brand Chumps, and Legends. Steve Jobs (Apple) and Howard Schultz (Starbucks) head up the Legends category. Aaron Patzer (Mint.com) and Andrew Mason (Groupon) are among those listed as Rising Stars. Tiger Woods (PGA golfer), Tony Hayward (British Petroleum) and Charlie Sheen (actor) are part of the Brand Chumps category distinguishing those who decimated a brand in a matter of days.
“The list is comprised of people who demonstrate strong leadership, are visionary and who inspire others,” Doyle said. “They must be able to communicate a strong message that creates brand sustainability. The Brand Champion 100 list is an open forum where others can weigh in.”
For more information visit HYPERLINK "http://www.brandiron.net/" www.brandiron.net.
CACTUS SIGNS WARREN AS BROADCAST PRODUCER
Advertising agency Cactus, Denver, has hired BROOKE WARREN as Senior Broadcast Producer on all accounts. Previously Warren was Senior Integrated Content Producer at The Integer Group, Denver.
Cactus,?Denver, is a full-service brand communications agency with billings of $30 million. Advertising agency-of-record clients include Denver Zoo, Colorado Lottery, Smashburger, Charter Media, Dish Network, Jackson Hole, University of Colorado Hospital, Clyfford Still Museum, Winter Park Resort and Westwood College.
For more information go to www.sharpideas.com.
BMA MEET UP GIVES B2B MARKETERS A CHANCE TO NETWORK
On March 8, the Colorado Chapter of the Business Marketing Association held their monthly meet-up at the Edge Bar in the Four Seasons Hotel downtown.
About 40 members and guests attended to network and learn about BMA. Each month, the meet-up is organized by BMA member. FRANKIE CERVANTES, and held at different locations in the Metro Area.
To learn more about BMA Colorado and upcoming events, go to www.bmacolorado.org.
COLORADO BROADCASTERS HOLD AWARDS OF EXCELLENCE GALA
On March 10, the Colorado Broadcaster Association (CBA) held their Annual Awards of Excellence at the Marriott DTC to honor the best in Colorado radio and television. Radio is presented in three categories, Medium, Major and Metro Markets, and Television into Non-Metro and Metro Markets.
Television Stations of the Year went to KKTV, Colorado Springs for Non-Metro and KUSA-TV Denver for Metro Markets. Radio Station of the Year honors went to KPMX-FM, Sterling, Medium Market; KSME-FM, Fort Collins, Major Market; and KOA-AM, Denver for Metro Market.
Individual awards were also presented. Broadcast Citizen of the Year went to MATT MEISTER, KRDO-TV, Colorado Springs; the Harry W. Hoth Award to DONNA STANFORD, Rocky Mountain PBS; and the Rex Howell Award to DAVE DELOZIER, KUSA-TV, Denver.
For more information about CBA go to www.coloradobroadcasters.org.
CREATIVE CONNECTION SUBSTITUTE TEACHES WORDPRESS
On March 2, a speaker from Microsoft was schedule to tell members of the Creative Connections all about the new products being introduced at the 9AM meeting. At 7:30AM the speaker called to advise he was very ill and wouldn’t be there.
Fortunately Matt Weeden, local expert on WordPress jumped in and discussed the advantages of the program and how everyone could use it. After going through the basics of getting started everyone started asking a myriad of questions and the meeting turned out to be very productive for all. Members learned a lot about WordPress but have no idea what Microsoft has planned.
The Creative Connections meets the first Friday each month. For information go to www.meetup.com/creative-connections.
CUSTOMER INSIGHT GROUP RELEASES SOCIAL MEDIA INFOGRAPHS
Companies looking to get a grasp on the state of social media right now will have a new set of visual aids to help them get the big picture thanks to Colorado-based Customer Insight Group, a leading strategic marketing consulting firm.
The complete set of infographs covers Facebook, Twitter, LinkedIn, YouTube and Mobile trends. Each infograph provides the latest statistics for each social media channel presented in a visually impactful way. “Infographs are an ideal way to present the state of social media right now and are perfect for marketers to use within presentations, especially when they are trying to educate the executive team about the importance of social media right now,” explains SALLIE BURNETT, President of Customer Insight Group.
While social media may be all the buzz right now, it can cause as much anxiety as it does excitement for marketers who are hesitant to dive into this rapidly growing medium. This unique set of infographs can help any marketer instantly get the lay of the land when it comes to social media.
The complete set of infographs can be found at HYPERLINK "http://www.customerinsightgroup.com/infographs" www.customerinsightgroup.com/infographs.
The infographs are just one more addition to Customer Insight Group’s set of available social media marketing tools, which include: customized social media workshops, social media roadmaps, a Facebook Pocket Guide, plus, a free 3-part social media webinar starting February 16.
Visit HYPERLINK "http://www.customerinsightgroup.com" www.customerinsightgroup.com for more information.
CPR NEWS TEAM WINS FOUR AWARDS FROM CBA
Colorado Public Radio’s (CPR) news team was recently recognized with four awards at the Colorado Broadcasters Association (CBA) 2011 Awards of Excellence.
“CPR prides itself on delving more deeply into local news and community issues that matter to Coloradans,” said CPR News Director KELLEY GRIFFIN. “It’s an honor for our journalists to be recognized for the high-quality news reporting they work so hard to deliver.”
CPR was honored for:
• Best News Feature Report or Series: News Host and Reporter PAT MACK’S inspiring feature, " HYPERLINK "http://www.cpr.org/" \l "load_article%7CBeginning_a_Summer_Tradition" Beginning a Summer Tradition."
• Best Single Event News Coverage: " HYPERLINK "http://www.cpr.org/" \l "load_article%7CLocal_Firefighters_Honor_911_First_Responders" Local Firefighters Honor 9/11 First Responders," by General Assignment Reporter BEN MARKUS.
• Best News Special or Public Affairs Program: The July 27 edition of CPR’s daily interview program, " HYPERLINK "http://www.cpr.org/" \l "load_category_page%7Ccolorado_matters" Colorado Matters," focuses on the story of HYPERLINK "http://www.cpr.org/" \l "load_article%7CMother_Hopes_to_Meet_Sons_Murderer" SHARLETTA EVANS, who hopes to meet her son’s murderer one day.
• Certificate of Merit Mini Series or Documentary: "Thirsty Cities" by General Assignment Reporter MEGAN VERLEE is a two-part series on the movement of Colorado water from farms to cities.
For more information go to HYPERLINK "http://www.cpr.org/" www.cpr.org.
CREATIVE CONNECTIONS LEARNS TO COMBINE WORDPRESS AND ORDER STORM
The March 16 meeting of Creative Connections featured MATT WEEDEN, Matt Weeden Design, and JODIE BARR, Order Storm, detailing how to integrate ecommerce into the WordPress website.
WordPress is the most widely used webpage program in use today. Now you can conduct ecommerce by adding a program like Order Storm. For small company needs both programs can be installed for free. As the company grows and products are added, it is easy to upgrade and expand the capabilities of the ecommerce needs.
Creative Connections meets the first Friday each month and gives independent creative individuals the chance to network and help each other. For more information go to www.meetup.com/creative-connections.
CREDIT UNION OF COLORADO WINS THREE TOP INDUSTRY MARKETING AWARDS
The Credit Union National Association recently presented HYPERLINK "http://www.cuofco.org/" Credit Union of Colorado with three Diamond Awards, the industry’s top award for marketing achievement. Credit Union of Colorado was recognized for 2011 programs in the categories of brand awareness, radio series and community public relations program for credit unions with $500 thousand to $1 billion in assets.
According to the credit union’s Vice President of Marketing, DOUG SCHNEIDER, the radio commercial series and the brand awareness efforts, both achieved in collaboration with Extra Strength Marketing Communications, “communicate the credit union’s ‘no ‘gotchas’ approach to credit card and checking fees.” The community public relations program, developed with the assistance of Sage Public Relations Group, was expanded in 2011 with additional community support for youth- and family-oriented community organizations and programs.
For further information contact Sage Public Relations Group, JON PUSHKIN 303-733-3441, DAN CHRISTOPHERSON 303-779-4920.
DANIELS FUND ANNOUNCES $7 MILLION IN GRANTS
Programs enhancing educational opportunities for youth and those providing services for the homeless and disadvantaged were among the major recipients of $7 million in grants to nonprofit organizations announced this week by the Daniels Fund.
Major grant recipients include: Catholic Charities and Community Services; Denver Police Activities League; Family Star; Gold Crown; Jewish Family Service of Colorado; Karis Community; Metro Denver Lemonade Day; Mile High Ministries; Qualistar Early Learning; Rocky Mountain Microfinance Institute; Sims-Fayola International Academy; Stand for Children; Salvation Army Intermountain Division; and many others.
“These organizations set a high standard for excellence in serving people in need in Colorado,” explained LINDA CHILDEARS, president and CEO of the Daniels Fund. “We are honored to support their efforts to make life better for people in communities across the state,” she added. The Daniels Fund will award a projected $33 million in grants to nonprofits in 2012.
Visit HYPERLINK "http://www.danielsfund.org/" www.DanielsFund.org for more information.
DOVETAIL NAMES RON KAHAN AS
NATIONAL ACCOUNTS MANAGER
Dovetail-The Marketing Database Company announced that RON KAHAN has joined Dovetail to further develop their growing portfolio of regional and national accounts. Kahan joins Dovetail in the position of National Accounts Manager. In his new position, he will continue to strengthen and increase Dovetail's growing business development area.
Kahan began his database marketing career in 1985 as manager of the Northern New Jersey branch of DialAmerica Marketing. A series of promotions led him to the position of Marketing Information Manager with that company. In 1989, Kahan was recruited and moved to Denver to accept a position in new product development of direct and database marketing products for The Marketing Resources Group of U S West.
Beginning in 1994, Kahan founded and co-managed the day-to-day operations of Ariss Kahan Database Marketing Group, a full-service direct and database marketing agency, for 13 years. He also co-founded MultiChannelStats, which provided subscriber analytical solutions for the cable television industry.
"The expansion of our sales and business development department further strengthens our ability to meet the needs of our customers and continue to expand our business," stated JEFF BARELA, Co-founder of Dovetail. "Ron Kahan's comprehensive understanding of the marketing database industry will greatly benefit Dovetail, our sales network, and our clients."
Kahan is active within industry volunteerism as Past-President of both the Rocky Mountain Direct Marketing Association (RMDMA) and the Business Marketing Association Colorado Chapter (BMA-CO). He holds an accreditation of Certified Business Communicator from the BMA International.
Kahan is a past recipient of both the much-coveted RMDMA Direct Marketer of the Year and Supplier of the Year Eagle awards.
To learn more, visit www.DovetailDatabase.com or to schedule a demo of the Dovetail Application, contact Barela at 720-633-8101 or HYPERLINK "mailto:jeff@dovetaildatabase.com" jeff@dovetaildatabase.com.
GEOPALZ ACTIVITY TRACKER GETS PARENTS’ CHOICE AWARD
With a message of “Walk to Win,” HYPERLINK "http://www.geopalz.com/" GeoPalz pedometers for kids marked two years of First Lady MICHELLE OBAMA’S national campaign to get kids up and moving with a victory in the HYPERLINK "http://www.parents-choice.org/product.cfm?product_id=29939&StepNum=1&award=aw" 2011 Parent’s Choice Toy awards.
The Parents’ Choice Award is given by the oldest nonprofit organization that independently recognizes high quality children’s media and toys annually. The kid-friendly GeoPalz activity tracker and website was lauded as an innovator in children’s products for the way it teaches kids the importance of exercise in a fun and low-key way, a message Mrs. Obama has preached since introducing the HYPERLINK "http://www.letsmove.org/" LetsMove.org national campaign two years ago.
Children, with adult supervision, log the steps tracked on their GeoPalz pedometer on the website. HYPERLINK "http://www.sliceoflime.com/" Slice of Lime, a Boulder strategy and design agency, worked with GeoPalz to create an immersive experience where kids can track their steps while learning important fitness facts on the way to earning points and prizes for every step they take.
“Physical activity is essential to a healthy lifestyle and we are proud to be a part of creating the GeoPalz website that helps kids get active in a fun and engaging way,” said KEVIN MENZIE, Founder and CEO of Slice of Lime. “Our focus was to integrate our client’s product with a user-friendly, interactive website that took GeoPalz one step further than they may have initially imagined.”
For more information visit the Slice of Lime website at HYPERLINK "http://www.sliceoflime.com/" www.sliceoflime.com.
BELLCO EXTENDS CONTRACT WITH GROUNDFLOOR MEDIA
GroundFloor Media, HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.groundfloormedia.com%2Fmeet_gfm&esheet=50220061&lan=en-US&anchor=a+Denver-based+public+relations+agency&index=1&md5=adcb748742469e9249639333bea19fa7" a Denver-based public relations agency focusing on strategic communications announced it will continue to provide comprehensive communications support for Colorado-based HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.bellco.org&esheet=50220061&lan=en-US&anchor=Bellco&index=2&md5=510383da59162e761f0c0ab09e9ac413" Bellco, a local credit union with more than 75-years of serving the financial needs of the community.
For more than three years, GroundFloor Media has delivered a combination of strategy planning, message development, media relations/training, event promotions, community outreach, social media and issues management support to Bellco. In 2012, the agency will continue these efforts with a strong focus on event promotions and community outreach, including two milestone charitable programs with HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.foodbankrockies.org&esheet=50220061&lan=en-US&anchor=Food+Bank+of+the+Rockies&index=3&md5=772ad5ab3362b58ec1180bfceda8d495" Food Bank of the Rockies and HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fmovement.livewellcolorado.org%2F&esheet=50220061&lan=en-US&anchor=LiveWell+Colorado&index=4&md5=dce34cdbd4bce7e841535f78a016a76d" LiveWell Colorado to celebrate Bellco’s longstanding history in Colorado.
“GroundFloor Media has proven a trusted partner for Bellco to reach out and highlight our ongoing commitment to the financial health and well-being of our customers and the communities in which they live,” said DEIRDRA O’GORMAN, Vice President of Customer Relationship Management for Bellco.
For more information, call 303-865-8110, visit HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.groundfloormedia.com&esheet=50220061&lan=en-US&anchor=www.groundfloormedia.com&index=11&md5=c68b94e2f99f4225a65f3cc0666f2376" www.groundfloormedia.com or get to know the agency on HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fgroundfloorpr&esheet=50220061&lan=en-US&anchor=Twitter&index=12&md5=525408d0d8a1f3d94334ae97ba16fbd6" Twitter or HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.facebook.com%2Fgroundfloormedia&esheet=50220061&lan=en-US&anchor=Facebook&index=13&md5=0211ce17da931f61761f84ab853c6b12" Facebook.
KINSLEY MEETINGS BRINGS ON PROFESSIONAL KIM JORDAN
Kinsley Meetings, a full-service meetings and events management company, announced the recent hire of KIM JORDAN, Vice President of Sales and Development. Jordan brings over twenty years of experience and is a top performer in the solution-selling and business development arenas.
Her experience is rich in the hospitality and incentive industry where she has worked with top-level executives in both the private and public sectors. Her specialties include developing results-oriented incentive solutions and meeting programs for consumers, employees and the sales channel.
Owner and Chief Meeting Architect ALLISON KINSLEY notes, “Kim is a consummate sales professional. She is strategic in her consulting approach to uncover customer’s needs, provide ideas, build long-term partnerships, earn loyalty, and drive results. We are very pleased to have her on board.”
You can learn more about them at HYPERLINK "file:///C:\\Users\\allison\\AppData\\Local\\Microsoft\\Windows\\Temporary%20Internet%20Files\\Content.Outlook\\MZ7W6CZN\\www.kinsleymeetings.com" www.kinsleymeetings.com.
LINHART PR WINS NATIONAL BOUTIQUE PR AGENCY OF THE YEAR
Linhart Public Relations, a national public relations and corporate communications counseling firm based in Colorado, was named the country’s top boutique public relations firm from industry publication PRWeek.
Linhart PR received the 2012 Boutique Agency of the Year award during a ceremony in New York City. It’s the first time that Linhart PR has won this PRWeek award, which recognizes the nation’s best public relations firm (with annual revenues under $5 million) based on financial results, client retention and growth, human resources programs and community service. Linhart PR competed for this year’s award with four other U.S. firms.
“The PRWeek Boutique Agency of the Year award is our industry’s highest honor, and it affirms our team’s work, results, business success and workplace culture that we’ve built over the past 15 years,” said SHARON LINHART, APR, Managing Partner and Founder of Linhart PR.
In the past year, Linhart PR achieved one of the best years in the firm’s history and was named to the 2011 Inc. 5000 list of the fastest-growing private companies in America. The firm has 30 team members who serve regional, national and global clients.
Last year, Linhart PR won the national 2011 Small Firm of the Year award from another industry publication, PR News, and it was named a 2011 Top Small Company Workplace from Inc. magazine and Winning Workplaces.
For more information, visit Linhart PR online at HYPERLINK "http://www.linhartpr.com/" www.linhartpr.com or read the firm’s blog at HYPERLINK "http://www.linhartpr.com/dialogue" www.linhartpr.com/dialogue.
MGA COMMUNICATIONS PROMOTES TWO, HIRES THREE
MGA Communications, Inc. announced the promotion of two employees and the hiring of three others.
The firm recognized two employees for their outstanding client service and commitment to the organization: SARAH RASMUSSEN, APR, LEED AP was promoted to Vice President. Rasmussen has been with
MGA since 2007, most recently as Director of Business Development/Account Supervisor.
Rasmussen is also 2012 President of the Colorado Chapter of the Public Relations Society of
America. MOLLY OSADJAN was promoted to Account Manager. Osadjan was promoted from Account
Executive and has been with MG A since 2010.
The firm also hired three new employees: KEVIN FRISBIE is an Account Executive. Before joining MGA, Frisbie was Director of the Denver office of Allied-THA, which manages regional publicity and promotions for several movie studios, including Sony Pictures, Universal Studios and The Weinstein Company.
MATT RODRIGUE is an Account Executive. Rodriguez has worked as a reporter for The San Diego Union-Tribune and, most recently, the YourHub section of The Denver Post. He has also interned with The Boston Globe, The Seattle Times and The Wall Street Journal’s Atlanta bureau.
LISA ATUFUNWA an Intern. A Denver native, Atufunwa graduated from Michigan State University with a Bachelor of Arts in Advertising. She has a background in nonprofits and startup companies.
“With these staff changes, we know that MGA is even better positioned to serve our current and future clients,” said President JEFF JULIN, APR, Fellow PRSA.
For more information visit www.mgacommunications.com.
PG EXHIBITS WELCOMES FIVE TALENTED INDUSTRY PROFESSIONALS TO ITS TEAM
PG Exhibits welcomes five talented professionals to its sales and design teams: JILL HATFIELD, TONY AMBROSIO, LINDA MADIGAN, MELISSA ALTER, and DAN DEMARS.
Hatfield, an industry insider, brings a wealth of business development experience to PG. Based in Las Vegas, Hatfield’s expertise will strategically position PG to broaden its reach across all markets. Ambrosio with extensive project management and exhibit fabrication experience joined PG’s sales team in August 2011. In the first quarter of 2012, Ambrosio’s creative and strategic approach has significantly impacted sales growth. This trajectory is sure to continue going forward.
To support growth, Madigan and Alter have come aboard as Account Managers. Both are veterans of the exhibit industry with a keen sense of client management and attention to detail. With Madigan and Alter, clients can be assured that their exhibiting marketing initiatives will be managed with the seamless delivery that they have come to expect from PG Exhibits.
PG’s design team welcomes DeMars to its ranks as a Junior Designer. A graduate of the Art Institute of Colorado, DeMars brings fresh insight to branding and social media strategies. This will enhance PG’s ongoing effort to be at the cutting edge of design and technology.
“We are pleased to welcome such a talented, seasoned and energetic group to our team.” commented JIM MCGRATH, President of PG Exhibits. “They all bring industry expertise and a commitment to excellence that is the hallmark of the PG experience. 2012 is poised to be a great year for PG and its clients.”
More information about PG Exhibits is available on line at HYPERLINK "http://www.pgexhibits.com" www.pgexhibits.com.
RED DOOR INTERACTIVE ADDS VETERAN WEB DEVELOPER TO DENVER TEAM
HYPERLINK "http://www.reddoor.biz/" Red Door Interactive announced the addition of DAN CHICK, Web Developer, to its Rocky Mountain office.
Chick brings more than 17 years of experience to the agency and will devise intuitive solutions for various clients leveraging Internet technologies as well as help bring innovative ideas to fruition.
“Dan has helped prominent brands develop enterprise-level database applications and possesses knowledge-building solutions that are focused on user experience and goal conversion,” said AMY CARR, Executive Vice President of Human Resources at Red Door Interactive. “He will play an instrumental role aligning technology with our clients’ goals and we’re excited to have him onboard in Denver.”
Prior to joining Red Door, Chick worked as a consultant through his business, HYPERLINK "http://www.webkit.com/" WebKit, and helped numerous companies achieve their goals. Most recently, he designed and built a custom touchscreen cash register on top of a point-of-sale system API for an emerging retail franchise. In addition, Chick designed a modular MVC PHP framework with CMS, blogs, photo galleries, user management, messaging, chat, ecommerce and forums for HYPERLINK "http://www.mercuryframework.com/" Mercury Framework. HYPERLINK "http://www.ischoolband.com/" iSchoolBand.com.
Find out more about Red Door Interactive at HYPERLINK "http://www.reddoor.biz/" http://www.reddoor.biz.
RMAGA SETS 2012 TOURNAMENT SCHEDULE
The Rocky Mountain Avid Golfers Association has announced the 2012 tournament schedule. Many of the tournaments will be in conjunction with Food Industry Association and Meadow Creek Tennis Club.
The first tournament is scheduled for April 23 at the Red Rock Country Club with a 1PM shotgun start. May 14 event will be held at the Black Bear Country Club in Parker. On May 29, the play will be at Lakewood Country Club starting at 1PM. July 16 play will be at Arrowhead Golf Course and August 6 at Bear Dance Golf Club in Larkspur. The schedule wraps up on August 27 at Hiwan Country Club in Evergreen. There are other opportunities with the FISA group throughout the season.
Most tournaments start at 1PM and include practice range, cart, prizes for low gross, low net and skins and in some cases lunch or dinner. Membership includes receiving a USGA GHIN handicap, membership in the Colorado Golf Association and your scores entered as “T” scores in the handicap system.
For more information and registration go to www.rmaga.com.
DIRECT MARKETERS LEARNED THE FRAMEWORK TO IMPROVE MARKETING RESULTS
The Rocky Mountain Direct Marketing Association (RMDMA) workshop on March 7 featured BARBARA BATT, Founder of U Creative Group, telling how to eliminate your competition and gain more sales.
Following her format of Creative Positioning, Audience Selection, Strategy and Design, and How to Implement (CASH) you learn how you can put more cash in your bank. The 90-minute presentation covered all the bases on how to keep from falling into the trap of going off the deep end with each passing technology craze.
Following the workshop, the group adjourned to the Tavern Uptown from 5-7PM for a schmoozer and a chance to network with each other.
RED DOOR INTERACTIVE WELCOMES NICK KNOL, MATT VILD TO TEAM
HYPERLINK "http://www.reddoor.biz/" Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, announced the addition of MATT VILD, Search Marketing Manager, and NICK KNOL, Web Developer, to its team.
With more than a decade of experience, Vild will manage strategies to help achieve client SEO and paid search objectives while Knol will help create intuitive solutions for various customers.
“Vild has a great deal of experience working on both the client and agency side as well as a proven track-record using effective platforms and tools to help clients achieve their branding and acquisition goals. He will play an instrumental role as we optimize client marketing programs,” said AMY CARR, Executive Vice President of Human Resources at Red Door Interactive.
Vild comes to Red Door with an extensive consulting background that includes experience at HYPERLINK "http://www.sharp.com/index.cfm" Sharp HealthCare where he worked with a variety of team members and hospital leads on formulating online marketing strategies specific to their services.
Prior to joining Red Door, Knol was the Software Developer at HYPERLINK "http://www.dealcurrent.com/" DealCurrent and integrated more than 1,800 third-party daily deals into the company’s SQL architecture while also facilitating publisher scheduling and customization. In addition, he was a Software Developer at HYPERLINK "http://centigonsolutions.com/" Centigon Solutions where he was responsible for redesigning the company’s flagship mapping product which increased data load and performance significantly.
Find out more about Red Door Interactive at HYPERLINK "http://www.reddoor.biz/" http://www.reddoor.biz.
TRINET EMPLOYS TDA.
Without a review, TriNet, San Leandro, Calif., privately held, has named TDA_Boulder as the creative agency for its 2012 brand advertising campaign.
An undisclosed media budget will go to digital and outdoor advertising, targeting CEOs, CFOs and owners of small (10 – 400 employee) companies. First work will break in May. TriNet’s most recent advertising agency of record was Godfrey Q &?Partners, San Francisco. Media will continue to be handled by DWA, San Francisco.
Selection was managed by TriNet director, Marketing Campaigns, KEN NARITA.
TDA_Boulder, in Boulder, CO, is a strategically-focused creative agency with $30 million billings. For more information go to tdaboulder.com.
RMDMA TO MERGE WITH BMA ON APRIL 1
On March 27, Rocky Mountain Direct Marketing Association (RMDMA) President, JON VANDERWAL, emailed all members of the RMDMA to advise them that effective April 1, the RMDMA Board of Directors has voted unanimously to transition the Association's members to the Business Marketing Association.
This transition marks the end of the Rocky Mountain Direct Marketing Association as an independent organization. BMA has agreed to honor the remaining term of your RMDMA membership, and MARILEE YORCHAK, BMA Executive Director, will be contacting RMDMA members. Those that are already BMA members know about the great benefits they offer and what a thriving organization it is.
According to VanderWal, “Times change, marketers have lost single-medium focus – and while RMDMA has always emphasized that direct marketing is a methodology, not a medium, and goes far beyond mail, that message hasn’t always penetrated to the wider community. The last few years have seen a drop in both membership participation and revenue.”
RMDMA was formed in 1980 when ED COLLIGAN got six interested people together to help shape the organization. The founding Board of Directors included Colligan, LYNN FULLERTON, DONNA FURMAN, SUNNY HEYER, ALAN MACDONALD, BOB MOULDER, TIM PRUNK, AL SPROCK and JOHN WREN. Furman edited the first newsletter in 1981 and the organization began to grow. Membership reached its peak in 2001 with over 600 members.
Continuing education became an important part of the organization and the Certified Direct Marketing classes were started. The annual DM Day started as an evening event called “Direct After Dark.” It eventually became a two-day show than a one-day event full of seminars, speakers, trade show and a chance to schmooze with others in the industry. Monthly lunch meetings were held at various locations and always featured noted speakers from the direct marketing industry.
Each year individuals were honored with the RMDMA Eagle Awards. The first Direct Marketer of the Year was Donna Furman. In 2001 Volunteer of the Year was established the went to JOHN SHIGALIS, Client of the Year was Orange Glo International, Supplier of the Year, Ariss Kahan Database Marketing, and Creative Person of the Year was BECKY O’BRIEN. In 2009, ED COLLINS was awarded the only RMDMA Lifetime Achievement Award.
As times changed the speaker programs turned from direct mail to direct marketing of all kinds. Though direct mail remains the core of the direct marketing program, the social marketing and other efforts enhance the results. As VanderWal stated, marketers lost their single medium focus.
The loss of RMDMA to the marketing community is very disappointing as it filled a need in everyone’s marketing efforts. VanderWal expressed his thanks to those that provided the volunteer hours to the organization and made it work for 27 years. Also, to ED SWARTLEY, Executive Director, who has contributed so much time for the past year. From my part, the friendships gained and the educations will be sorely missed. It was a great association with which to be associated.
WEISE LEADS BREAKOUT SESSION AT PRSA WESTERN CONFERENC
TRACY WEISE, President of HYPERLINK "http://weiseideas.com/" Weise Communications presented alongside EMILY GRIEBEL, integrative architect at HYPERLINK "http://us4.campaign-archive2.com/mckeewallworkcleveland.com" McKee Wallwork Cleveland, at the PRSA Western District Conference on Monday, March 12. Weise and Grievel lead a breakout session: Marketing from Top to Bottom, Left to Right: An Integrated Approach for Better Results.
The breakout session about the most effective integrated marketing tactics to incorporating public relations into a marketing strategy increased public relations practioners abilities to incorporate marketing tactics into PR campaigns. The discussion based session around the benefits of integrated marketing, how to effectively use marketing tactics and tips for new ways to expand your message across all mediums.
For more information about Weise Communications, visit HYPERLINK "http://www.weiseideas.com/" www.weiseideas.com,
RED DOOR OPEN HOUSE SHOWS OFF NEW OFFICES
On March 28, Red Door Interactive held an open house to showoff their new Denver offices at 1001 17th St., Suite PL150.
Red Door clients and friends enjoyed a great lineup of beverages and food as they toured the new facility. The airy and open offices overlook the Arapahoe Street parkway. A need for more space as the company grew was the reason for the move from their previous home in the Taxi Center. Several of the management team flew in from the home office in San Diego to meet the Denver clients and help the staff with the event.
To learn more about Red Door Interactive go online to www.reddoor.biz.
WELCH CREATIVE GROUP HOSTS AIGA STUDENTS
Welch Creative Group recently hosted 24 graphic design students from the AIGA (American Institute of Graphic Arts), Truman State University Student Chapter (Kirksville, Missouri).
They spent the morning at the agency, touring our studio, visiting with the Welch team and seeking insight into the world of Graphic Design.
The group arrived in Denver via train on the morning of the March 22nd for two days of studio tours, their WCG tour was the first stop on their itinerary.
For more information about the Welch Creative Group call 303-561-0700 or online at www.welchcreativegroup.com.
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