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August 2008

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From the Publisher




If it is this hot and dry in August as it is at this writing in mid-July, it's going to be a long hot summer. Best to play your golf game early in the day.

Thanks to KELLY ROBBINS for the great feature on copywriting in this issue. Her insight and talent leave no doubt as to why she heads the Copywriting Institute and has authored books on the subject.

After 17 years of publishing Advertising & Marketing Review, this will be the first issue without Mulvey Memo. TOM MULVEY has decided to retire from this job to spend more time and energy on his other endeavors such as his duties as a Littleton City Councilman and Mayor Pro Tem of the that city. Don't think for a minute that he is retiring. His next project is to write a book about the media and advertising business in Colorado and some of the great, and maybe not so great, things that have occurred over the years. If you have any good stories to share, let him know. From my perspective, a huge thanks to Tom for his great efforts in supplying the monthly Mulvey Memo column and proofing the entire magazine every month. You will really be missed.

By the time you read this, the 6th Annual SummerToast will have occurred on July 31. The Peak at 15th and California is a great venue. As in the past, the success of the event is mainly do to the great work of SANDRA MURRAY of Contagious Media who lines up all the sponsors, free food and beverages as will as the organizations who participate. A complete recap of the event will be in the September issue.

There are several events yet to come up in August. Check the calendar of page 36 for a complete list. Looking ahead to September, there will be three awards shows, the Public Relations Society Gold Pick Awards on September 18, the Broadcast Professionals of Colorado Hall of Fame luncheon and the Art Directors Club of Denver awards dinner, both on September 26. In case you have nothing else to do that day, PRSA and the Denver Press Club will hold their annual golf tournament at Arrowhead starting at 1PM on September 26. September is also when all of the organizations get started again with regular meetings and educational efforts. This is the time when I always say, get involved as your commitment will come back to you many times over.

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