Culture Clash: Fitting in at a New Job
Fitting in at a new job is becoming a critical job skill, especially with turnover the way it is these days. Here are some good tips.
Database Marketing - A Smart Marketer's ToolBox
We immediately become more effective when we decide to change ourselves rather than asking things to change for us." Moment of reflection… The great part about changing ourselves and our business is that there is a profound set of tools that can help embrace change and continue to be a Smart Marketer. Here they are...
Rebranding Means More than a Logo Change
Rebranding a company can be a daunting task. That's because so much more is involved than simply creating a new logo. Here's one approach.
You Can't Beat the ROI of Email
A recent Direct Marketing Association study found email marketing has an incredible ROI (Return on Investment) of $57.25 for every dollar spent, over 150 percent greater than the ROI of non-email online marketing. Email remains one of the best online marketing tools of all time.
India Market Overview
India is becoming a huge market for US exports. Here's an overview of the India market, including what they're buying, and how much.
A Guide to State Export Data
The International Trade Administration has made a variety of great reports available about state exports to help marketing overseas. See them for yourself here.
A Business Guide to Federal Export Assistance
The US government offers technical, legal and financial assistance to US companies. This is the best guide to that assistance available.
Selling to China Made Easy
The Department of Commerce has made exporting to China a priority, and it's gone to great lengths to make it as easy as possible. You'd be surprised how easy it can be now.
Addressing and Deciphering Green
2007 saw a new round of green initiatives and green requests from clients, environmentalists, regulators and legislators. Being green and using green products & suppliers has moved from being a great marketing strategy to, in many cases, becoming a requirement to do business.
GREEN MEANS GREEN
Key objectives of marketing communications and advertising programs have always been to increase market share and drive revenues - powerful motivators for changing how we go to market, do business and alter the courses we take. Today's market presents another key objective to help reach our goals: Go Green.
Search Engine Marketing: What Does It Take to Get Found?
If you're not doing Search Engine Marketing (SEM), you may be wondering if it should be on your radar and if so where to start. Well, you can start by reading this article by one of the experts.
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Your name could go here - targeted marketimg get personal.
Our Experience with ISPs - Earthlink: B, Comcast: F
We've been online for over ten years now and thought it time to share our experience with Internet service providers. Our best advice, avoid Comcast at all costs as a host, try IMHosted or Earthlink instead.
USING YOUR SEARCH MARKETING DATA
You are a great search engine marketer! So what are you going to do when the boss says, "performance is leveling off. What's next?"
The 125th Edition of The Statistical Abstract is Out!!!
The greatest resource for advertisers and marketers in America is available online, and for the first time, with all data tables available in Excel format for free downloading. Check it out!
A Gold Mine of Data Goes Online
The Department of Commerce posted all data tables from its most important publication, The Statistical Abstract of the United States, in spreadsheet compatible format for free downloading on the DOC Website. Chances are, you need this information.
Is Radio to Survive Again?
Radio is facing its toughest challenges ever. Can it survive? Possibly, especially considering new technology that will make AM out perform FM.
The New Printing Industry
The printing industry is having to adopt to new realities. It isn't the industry it used to be, for several reasons.
GarageBand Ideal for Podcast Production
Apple's GarageBand makes podcasting about as easy as it could possibly be. GarageBand even includes jingles and sound effects, built-in vocal processing, and much more.
How Podcasts are Distributed
Podcasting relies on RSS for distribution. RSS is Really Simple Syndication, and it may be the most effecient system for syndicating content ever created.
The Payoff of Podcasting
It may be the fastest growing technological trend in history, and advertisers can use it to reach consumers in a new way. Read how.
Social Marketing - What is it?
For us it's business marketing that reaches into online conversational media where there is an opportunity for two-way communications.
How the CMMI Process Improves Website Development
Again, the Indian tech industry is adapting business techniques developed in the United States that American businesses are ignoring. In this case, the issue is software development.
The Process of Quality
W. Edwards Deming believed that businesses should concentrate on improving their business processes and not on improving their products. Sound crazy? Well it worked for the Japanese, and helped them wreck the Americam car industry. His ideas can work for you, too.
