We will be adding new sections to the bookshelf over the next few months. To start with, here's our top 10 list of books we think are most essential to today's advertisers.

If you'd like to suggest a book to add to the list, or if you'd like to review book yourself, send us e-mail at amreview@ad-mkt-review.com

	Statistical Abstract of the United States published yearly by the Department of Commerce This is the magnum opus of American statistics, and comes in at number one on our list of essential books to advertisers. It has over 1400 tables of statistics on every aspect of life in America.
	1878-2005 Statistical Abstracts of the United States DVD $39.95 published by the Department of Commerce This unparalleled electronic book on two DVD-ROMs provides complete reproductions of every edition of the U.S. Statistical Abstract of the United States - from the original edition issued for 1878 through the 2004-05 edition. There are 117 editions reproduced with over 146,000 pages in PDF format. Currently available from Amazon.
	The Hollowing of America by James A. Cunningham, Ph.D. Subtitled "America's Flight from Manufacturing into a Perilous World of Economic Fantasy," this book presents one of the most readable and concise explorations into the long term costs of America's suicidal abandonment of manufacturing. It should be read by everyone in business.
	Marketing Playbook: The Manual for Growing Organizations by John M. Fox A true classic. Easily one of the most pratical and immediately useful books on marketing ever written. Excellent graphics are used to visually present "102 marketing plays to get your sales team across the goal line." And these plays will.
	Historical Statistics of the United States: Colonial Times to 1970 by Susan B. Carter (Editor), U.S. Bureau of the Census First published by the Bureau of the Census in two large volumes, Historical Statistics is an essential tool for economists, historians, political scientists, sociologists, demographers, teachers policy makers, and business people. No other source provides such a wide range of authoritative, fully-documented data in such an easily accessible form. On CD-ROM the complete text and all tables of Historical Statistics will be accessible by a few key strokes.
	Ogilvy on Advertising by David Ogilvy This top rated book by one of the Grand Masters of advertising is full of insight, humor, and wisdom. If you're in advertising and you haven't read Ogilvy, you're missing a great experience.
	E-Commerce by Jeffrey F. Rayport, Bernard J. Jaworski This highly rated classic offers a detailed look at what it takes to succeed in e-commerce. The book has been described as the kind of book you'd use to teach a class on e-commerce. Academic and definitive.
	Cases in E-Commerce by Jeffrey F. Rayport, Bernard J. Jaworski This collection of case studies is a companion to E-Commerce, and illustrates the book with real life examples.
	Harvard Business Review on Customer Relationship Management. by The Harvard Business review If you're new to the concept of customer relationship management (CRM), this book is a good place to start.
	Harvard Business Review on Brand Management by The Harvard Business review Brand management has become a critical aspect of succeeding in today's market. This look at brand management by the Harvard Business Review can help you learn the latest techniques.
	Harvard Business Review on Marketing by the Harvard Business Review The Harvard Business Review explores the topic of marketing in this 224 page book, published January 15, 2002.
	Harvard Business Review on Change by The Harvard Business review List Price: $19.95 Managing a business in times of rapid change can be one of the most challenging experiences there is. This book can help you use changing times to your advantage.