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Subscribe to Advertising & Marketing Review! Contact Ken Custer at 303-277-9840.
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The Largest Commercial Portal on the Internet to Free Department of Commerce Marketing Data.
Now over 800 pages. Literally millions of reports and data sets are just a few pages away.
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Now online: The entire print version of Advertising & Marketing Review is available online with links to our advertiser's Website, some of the best products and services for the advertising & marketing industry in Colorado. There's also more local Colorado content than our Website which is aimed at the national market. Click here to check it out!
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FEATURE STORIES
Marketing in Turbulent Times: Don't Give Up the Ship

Marketing in tough times takes careful and thoughtful actions. Here some ideas.
Season's Statistics

The holiday season is a time for gathering and celebrating with friends and family, gift-giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its data collection.
Advertising & the Internet:
Social Networks Damage Control
Social networks have become a major power that advertisers must join forces with, not ignore.
Digital Broadcast Television: More Content, More Opportunity
Chaos is change and opportunity say the Chinese. The digital revolution in brodcasting may live up to Chinese expectations.
Advertising & the Internet:
TV Networks Going Digital - One Way or Another
Just as all digital broadcasting is set to launch, movies and TV shows start to show up in quantity, if not quality, on the Internet.
Testimonials Let Customers Praise Your Good Graces
Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your company is vital.
Colorado Chapter of PRSA celebrates 50-year History
and all the members who relied on the skills, professionalism and generosity of each other to advance themselves and the profession, to build career tracks in multiple business, government and nonprofit settings, and to establish one of the strongest chapters in the national organization.
Advertising & the Internet:
The Movie on the Cover: Animated Print Ads Are Here
For the first time in history, a magazine was sold at newsstands with an animated video ad on one or more of the pages. It sounds like science ficton, but it's here now.
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From Colorado
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News Notes: Business news, more...
Calendar of Events: What's happening in December...
Classifieds: Jobs, for sale, and more...
Service Directory: NEW Expanded Directory
Colorado Trade Organizations Visit these Web addresses for meeting, news and membership information.
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The Department of Commerce's ZIP Code Business Patterns publication presents data on the total number of establishments, employment and payroll for more than 40,000 ZIP Code areas nationwide. In addition, the number of establishments for nine employment-size categories is provided by detailed industry for each ZIP Code.
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Recent Stories:
Event Intent - Field of Dreams meets Pay it Forward
In memory of Philip Catalano, Mary Howard's father.
Advertising & the Internet:
Beta Testing Your Website
With your Website appearing on various browsers, PCs and cell phones testing has become a lot more difficult, specially if you don't have a beta test program in place.
The Copywriting Evolution
Copywriting isn't what it used to be. Here's how to stay on top...
The Past, The Present, The Future
The top executives from one of Colorado's largest advetising agencies look at the past, present and future of advertising.
Steve Koloskus - A Two-Time Cancer Survivor's Rocky Route To Ride The Rockies
Cancer doesn't have to be a dearh sentence. He's the path one cancer survivor took.
Advertising & the Internet:
On the Right to Own Software
In a decision that has major implications for everyone who buys or uses software for their business, a court has ruled that software is sold not licensed. Are end user license agreements a thing of the past? Maybe.
10 Critical Factors to Building Profitable Customer Loyalty
and why you have to do it, even (or especially) if the economy sucks. Here's how you do it, by the numbers.
Culture Clash: Fitting in at a New Job
Fitting in at a new job is becoming a critical job skill, especially with turnover the way it is these days. Here are some good tips.
Demographics at Trade Shows - Obvious and Hidden
There's more to trade show demographics than there may seem to be. Here are some angles you may not have considered.
Rebranding Means More than a Logo Change
Rebranding a company can be a daunting task. That's because so much more is involved than simply creating a new logo. Here's one approach.
Retaining Top Creative Staff in a Competitive Market
Demand for creative talent is greater than the supply. Here's how you can cope with it.
Advertising & the Internet:
When Less is More - How and Why Working Less Hours Can Mean Greater Productivity
Long hours don't necessarily mean greater productivity. In fact they can guarantee the opposite. Here's how efficiency can generate the best return on investment.
Advertising & the Internet:
Desktop Manufacturing Hits the Home Market
The long predicted home manufacturing systems are finally hitting the home market. This is the start of a major revolution. Read why, here.
The All-American Ad Series
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The All-American Ads series published by Taschen is the most comprehensive collection of American graphic advertising ever produced (one per decade except 1900-1919). Grand in scope, and beautifully printed in lavish full color, this set should be owned by anyone in love, or otherwise engaged, with graphic advertising.
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Special Report:
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Export Controls and the Bureau of Industry and Security
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In response to the 911 attacks, a new government agency, the Bureau of Industry and Security, has been formed to establish export controls to prevent any technology from being exported that could be dangerous to US security. Penalties for violating these controls range from fines to lengthy jail terms.
To help businesses understand these controls, the BIS publishes "Don't Let This Happen to You!," An Introduction to U.S. Export Control Law, With Real Life Investigations of Export Control and Antiboycott Violations.
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BIS Mission Statement
The mission statement of the Bureau of Industry and Security provides an overview of the bureau's purpose and the scope of its authority, which is significant.
BIS 2007 Annual Report
The 2007 Annual Report of the Bureau of Industry and Security give a good idea of what the bureau actually does over the course of a year.
BIS Export Controls
This is a guide to how the export control process actually works at the procedural level, including how to determine the classification of a product, what restrictions it is subject to, and how to legally export it, if possible.
BIS Export FAQ
This Frequently Asked Questions will give you an idea about when export controls kick in and how to avoid stiff fines and jail terms for business conduct that used to be legal.
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Our Podcasting Series:
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Advertising & the Internet:
GarageBand Ideal for Podcast Production
Apple's GarageBand makes podcasting about as easy as it could possibly be. GarageBand even includes jingles and sound effects, built-in vocal processing, and much more.
Advertising & the Internet:
Making Your Podcast Sound Professional.
Podcasts need to sound professional. Here are some tips on format and production values.
Advertising & the Internet:
How Podcasts are Distributed
Podcasting relies on RSS for distribution. RSS is Really Simple Syndication, and it may be the most effecient system for syndicating content ever created.
Advertising & the Internet:
The Payoff of Podcasting
It may be the fastest growing technological trend in history, and advertisers can use it to reach consumers in a new way. Read how.
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Tools:
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Mac OS X: Tracks of the Tiger
Apple's latest verion of OS X is full of new features useful to business users. Combined with their new Intel based Mac mini, there's never been a better time to buy a Mac.
BBEdit Adds Precision to Website Development
BBEdit can save time and money producing and maintaining a Website. Apple's used it for years. Here's why you should.
Band-in-a-Box - The Ultimate Music Library
An application to help musicians practice has evolved into the ultimate music bed library.
Automated Website Testing: iOPUS IIM and Other Low Cost Alternatives
With iOpus you can automate testing your Website for a fraction of the cast of WinRunner or Silk. Finnally, automated testing has become affordable for the small to mid-sized business.
The AMR Data CD: Answers to a Million Questions
The Advertising & Marketing Data CD is a "Greatest Hits" collection of the most popular and useful publications from the Department of Commerce. Read about what's on the CD here.
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Publisher/Business Manager
Ken Custer
Columnists
Tom Mulvey
Glen Emerson Morris
Contributing Editors
Robin Hedges - Former QA Director of Radius, Adobe and eBay
Leland Wallace - Senior Engineer Apple Web Server & Workstation Software
Online version produced by
Glen Emerson Morris
For advertising and subscription information call (303)-277-9840
Advertising & Marketing Review Copyright © 2006 by CSC Publishing
Online Version Copyright © 2008 by CSC Publishing & Glen Emerson Morris
All Rights Reserved
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Keywords: advertising, Internet marketing, online marketing, email marketing, online advertising, Internet advertising, data, market research, export, FTC, law, website promotion, free, Colorado, B2B, web site promotion, Business, Web, information, Census, ecommerce, e-commerce, public relations, Glen Emerson Morris.
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