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From the Publisher: CBMA and AMA hitting milestones, tournaments scheduled.
Now online: The entire print version of Advertising & Marketing Review is available online with links to our advertiser's Websites, some of the best products and services for the advertising & marketing industry in Colorado. There's also more local Colorado content than on our Website, which is aimed at the national market. Click here to check it out!
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News Flash:
Desktop Factory Is alive, but needs funding.
Contrary to rumor at Maker Faire, and confirmed by CEO Cathy Lewis, 3D printing pioneer Desktop Factory is still in business as of 6/15/2009. As their June newsletter stated, they lost one of their backers and are currently looking for additional VC funding. Let's wish them the best. At the very least, they have a product that will reduce America's dependence on foreign exports, and launch a new era of self sufficiency. With a solid product, and an extraordinarily competent and tech savvy CEO, Desktop Factory deserves to survive.
Feds Launch Data.Gov
The government has launched a new one-stop Website for the public to find and download a variety of key government data sets. Meanwhile, SunlightLabs, a US organization dedicated to turning government data into useful information, has launched an Apps for America Website to track, reward and distribute open source applications designed to use data from data.gov.
A&M Review begins Green Printers Green Ink Program
Tired of printers that guzzle ink and are designed to make refilling difficult? So are we. We'd like to hear your opinions on the issue, and what you think about asking the printing industry to make affordable refillable ink cartridges. Email Ken Custer at kcuster[at]amreview.com ( [at] = @ )
New Articles:
The Mission, The Man, The Money: Marketing to Baby Boomer Men
Hunting boomer men takes work, but it can be worth the effort, especially if you know where to look.
You Are Here: Mobile Advertising's Big Advantage
Is Mobile Advertising the next big thing? Quite probably, and soon. Read about it here, or wherever you happen to be.
Advertising & the Internet:
Climate Change Marketing
We're the first generation in the history of our industry to have to factor climate change into marketing campaigns. Looking at wartime advertising may provide ideas to adapt to our current market climate.
New Series:
Gutenberg's Rainbow
Transformations of Media, Technology and Society in the 21st Century
Part One - Overview
This overview kicks off our new series examining the forces driving the digital revolution, and what kind of transformations they will inevitably cause. We're going through a revolution very similar to the one Gutenberg set off, but a revolution of far greater scope and depth. Most importantly, the direction of the revolution is being determined increasingly by the public, and not by corporate interests or politicians. The Linux operating system is just one example of an open source product developed completely outside the conventional economic system. In the future, there will be open source computers, cars, houses, and just about anything else you can think of that can be made. And this is just the beginning.
Coming Soon:
Desktop Manufacturing
The Era of Desktop Manufacturing is begining, and so is our new section on it. Once again, we're the first advertising trade magazine, to cover a core technology that will radically transform our world, ourselves, and our way of doing business (our DTP colummn began in 1984, and our Internet column began in 1994). This is the next really big thing. The 3D printer of today is the Star Trek matter replicator of tomorrow. This is critical path technology. We need to get it online as soon as possible.
Makers Fair Coverage
A May 30/31 fair in Silicon Valley for those who like to make things themselves demonstrated desktop manufacturing continues to pick up steam. It's still for geeks only, but not for long.
Special Section: Newspapers
A DEATH IN THE FAMILY
Another look at the demise of the Rocky Mountain News.
RIP: The Rocky Mountain News
Read the The Rocky Mountain News farewell message.
On the Fate of Newspapers
Is it just a shakeout or is this the end of newspapers? Read about it here.
Advertising & the Internet:
Newspaper's Survival Lies in Local Markets and Electronic Ink
Two evolving technologies could keep newspapers alive.
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From Colorado
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News Notes: Business news, more...
Calendar of Events: What's happening in June/July...
Classifieds: Jobs, for sale, and more...
Service Directory: NEW Expanded Directory
Colorado Trade Organizations Visit these Web addresses for meeting, news and membership information.
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The Department of Commerce's ZIP Code Business Patterns publication presents data on the total number of establishments, employment and payroll for more than 40,000 ZIP Code areas nationwide. In addition, the number of establishments for nine employment-size categories is provided by detailed industry for each ZIP Code.
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Previous Stories:
Capture & Convert: From Search Engine Visibility to Closing the Sale
To make the most of search marketing efforts, ROI-driven marketers are focusing on the funnel: what happens after the listing is displayed? Read about it here.
Advertising & the Internet:
Cloud Computing Has Dark Lining
Cloud computing is gaining in popularity but it has a dark side. Read about it here.
TAKING THE RIDE INTO 2009
Four senior industry professionals talk about what we can expect from the year ahead.
Advertising & the Internet:
Creating a Compliance Signoff Process for Your Website
Sony was hit with a one million dollar fine because they didn't follow the Children's Online Privacy Protection Act. Here's how you can avoid that and other compliance violations.
Marketing in Turbulent Times: Don't Give Up the Ship
Marketing in tough times takes careful and thoughtful actions. Here some ideas.
Advertising & the Internet:
Social Networks Damage Control
Social networks have become a major power that advertisers must join forces with, not ignore.
Digital Broadcast Television: More Content, More Opportunity
Chaos is change and opportunity say the Chinese. The digital revolution in brodcasting may live up to Chinese expectations.
Advertising & the Internet:
TV Networks Going Digital - One Way or Another
Just as all digital broadcasting is set to launch, movies and TV shows start to show up in quantity, if not quality, on the Internet.
Testimonials Let Customers Praise Your Good Graces
Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your company is vital.
Colorado Chapter of PRSA celebrates 50-year History
and all the members who relied on the skills, professionalism and generosity of each other to advance themselves and the profession, to build career tracks in multiple business, government and nonprofit settings, and to establish one of the strongest chapters in the national organization.
Advertising & the Internet:
The Movie on the Cover: Animated Print Ads Are Here
For the first time in history, a magazine was sold at newsstands with an animated video ad on one or more of the pages. It sounds like science ficton, but it's here now.
Event Intent - Field of Dreams meets Pay it Forward
In memory of Philip Catalano, Mary Howard's father.
Advertising & the Internet:
Beta Testing Your Website
With your Website appearing on various browsers, PCs and cell phones testing has become a lot more difficult, specially if you don't have a beta test program in place.
The Copywriting Evolution
Copywriting isn't what it used to be. Here's how to stay on top...
The Past, The Present, The Future
The top executives from one of Colorado's largest advetising agencies look at the past, present and future of advertising.
Steve Koloskus - A Two-Time Cancer Survivor's Rocky Route To Ride The Rockies
Cancer doesn't have to be a dearh sentence. He's the path one cancer survivor took.
Advertising & the Internet:
On the Right to Own Software
In a decision that has major implications for everyone who buys or uses software for their business, a court has ruled that software is sold not licensed. Are end user license agreements a thing of the past? Maybe.
10 Critical Factors to Building Profitable Customer Loyalty
and why you have to do it, even (or especially) if the economy sucks. Here's how you do it, by the numbers.
Culture Clash: Fitting in at a New Job
Fitting in at a new job is becoming a critical job skill, especially with turnover the way it is these days. Here are some good tips.
Demographics at Trade Shows - Obvious and Hidden
There's more to trade show demographics than there may seem to be. Here are some angles you may not have considered.
Rebranding Means More than a Logo Change
Rebranding a company can be a daunting task. That's because so much more is involved than simply creating a new logo. Here's one approach.
Retaining Top Creative Staff in a Competitive Market
Demand for creative talent is greater than the supply. Here's how you can cope with it.
Advertising & the Internet:
When Less is More - How and Why Working Less Hours Can Mean Greater Productivity
Long hours don't necessarily mean greater productivity. In fact they can guarantee the opposite. Here's how efficiency can generate the best return on investment.
Advertising & the Internet:
Desktop Manufacturing Hits the Home Market
The long predicted home manufacturing systems are finally hitting the home market. This is the start of a major revolution. Read why, here.
The All-American Ad Series
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The All-American Ads series published by Taschen is the most comprehensive collection of American graphic advertising ever produced (one per decade except 1900-1919). Grand in scope, and beautifully printed in lavish full color, this set should be owned by anyone in love, or otherwise engaged, with graphic advertising.
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Special Report:
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Export Controls and the Bureau of Industry and Security
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In response to the 911 attacks, a new government agency, the Bureau of Industry and Security, has been formed to establish export controls to prevent any technology from being exported that could be dangerous to US security. Penalties for violating these controls range from fines to lengthy jail terms.
To help businesses understand these controls, the BIS publishes "Don't Let This Happen to You!," An Introduction to U.S. Export Control Law, With Real Life Investigations of Export Control and Antiboycott Violations.
PDF
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BIS Mission Statement
The mission statement of the Bureau of Industry and Security provides an overview of the bureau's purpose and the scope of its authority, which is significant.
BIS 2007 Annual Report
The 2007 Annual Report of the Bureau of Industry and Security give a good idea of what the bureau actually does over the course of a year.
BIS Export Controls
This is a guide to how the export control process actually works at the procedural level, including how to determine the classification of a product, what restrictions it is subject to, and how to legally export it, if possible.
BIS Export FAQ
This Frequently Asked Questions will give you an idea about when export controls kick in and how to avoid stiff fines and jail terms for business conduct that used to be legal.
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Tools:
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Mac OS X: Tracks of the Tiger
Apple's latest verion of OS X is full of new features useful to business users. Combined with their new Intel based Mac mini, there's never been a better time to buy a Mac.
BBEdit Adds Precision to Website Development
BBEdit can save time and money producing and maintaining a Website. Apple's used it for years. Here's why you should.
Band-in-a-Box - The Ultimate Music Library
An application to help musicians practice has evolved into the ultimate music bed library.
Automated Website Testing: iOPUS IIM and Other Low Cost Alternatives
With iOpus you can automate testing your Website for a fraction of the cast of WinRunner or Silk. Finnally, automated testing has become affordable for the small to mid-sized business.
The AMR Data CD: Answers to a Million Questions
The Advertising & Marketing Data CD is a "Greatest Hits" collection of the most popular and useful publications from the Department of Commerce. Read about what's on the CD here.
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Maxxhits.com
- FREE Search Engine Submission
Click here to submit your URL to over 8000 search engines, directories and links pages Free. Boost your website's traffic fast!!!
Publisher/Business Manager
Ken Custer
Columnists
Tom Mulvey
Glen Emerson Morris
Contributing Editors
Robin Hedges - Former QA Director of Radius, Adobe and eBay
Leland Wallace - Senior Engineer Apple Web Server & Workstation Software
Online version produced by
Glen Emerson Morris
For advertising and subscription information call (303)-277-9840
Advertising & Marketing Review Copyright © 2009 by CSC Publishing
Online Version Copyright © 2009 by CSC Publishing & Glen Emerson Morris
All Rights Reserved
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Keywords: advertising, Internet marketing, online marketing, email marketing, online advertising, Internet advertising, data, market research, export, FTC, law, website promotion, free, Colorado, B2B, web site promotion, Business, Web, information, Census, ecommerce, e-commerce, public relations, Glen Emerson Morris.
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