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January 2012

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Support Freedom and Dignity
Freedom always comes with a risk. Those people unwilling to take risks will never be free.
Let your congressman know you support Ron Paul's American Traveler Dignity Act.

Changing Role of the Advertising Agency
Each year The Review asks agency executives to participate in a discussion about what is happening in advertising. With the demise of the commission system, advent of social media, and the need for interactive talent on staff, advertising agencies have had to redefine themselves and add many new services for clients. This changes the role of the agency in many ways.

Advertising & the Internet:
SOPA Law Threatens eCommerce (and Basic Freedoms)
Yet another special interest backed law designed to muzzle freedom of speech on the Internet. This bill would allow Pfizer to shut down Websites that posted negative reviews of Pfizer's products (and PFizer was convicted of racketeering for among other things, concealing the dangerous and sometimes fatal side effects of its drugs).

Advertising & the iPad Product Review:
The iPad Sales App Revolution
A new kind of iPad app is evolving that merges sales brochures and catalogs along with a purchase order processor. Is it a fad, or a fundamentally new way to do business.

It's Not the Channel. It's the Relationship.
What's a CMO to do? With so many channels now available to flaunt your products and services, it can be a challenge to decide your media mix. Here are some tips.

Advertising & the Internet:
How SMBs Can Profit from the Occupy Wall Street Movement
One of the major themes of the occupy Wall Street is a demand for campaign financing reform. It would be good for the public, but even better for the SMBs that provider most of the jobs in America,

Advertising & the iPad Product Review:
Control Garageband Remotely With gbTouch<
A $10 app can turn your iPad into an external mixer for Garageband. Say goodbye to expensive hardware mixers.

20 Years… What's Changed and What Hasn't?
It's been 20 years since Ken Custer became the publisher of Adertising & Marketing Review. Here's a look at the past 20 years.

Advertising & the Internet:
Two Decades From Tomorrow
Here's a look at the next 20 years may be like. They'll probably make the last 20 years look tame.

Where do You go for the Best B2B Marketing Advice? Straight to the Top!
BMA Colorado members share best practices in recently released book.

Advertising & the Internet:
Marketing in an Unstable Environment
Marketing in unstable times requires planning for disruptions in supply chains, utilities, transportation and communications. Is your plan done yet?

Direct Mail Marketing - The Old Granny Still Has Some Moves
Cindy Williams takes a fresh look at a traditional approach to marketing.

Advertising & the Internet:
Browser Wars, Again
After a decade of stability, big changes are coming to the Web browser world. Real competition is heating up, but it will come at a cost.

Why stop at the first impression?
The choices and methodology for reaching out with your message has changed over time with the invention of various technologies of mass communication. Now bar codes are connecting consumers with vast information resources. Read how.

Marketing when Recession strikes: Are we still there? Does it even matter?
A while back, Sallie Burnett offered up six strategies designed to help companies acquire, retain and grow profitable customers in times of recession. She's back with an update.

Advertising & the Internet:
The Return of the Maker
3D printing made the cover of the Economist. It's official now. 3D printing is about to change everything fundamentally and forever (especially economics). Where will that leave the advertising industry is something they didn't go into, but we do.

Why Video on your Website?
There's more than one reason to consider video these days. Here are several.

MARKETING AND ADVERTISING EXECS PROJECT SLIGHT INCREASE IN FIRST-QUARTER HIRING
Is the slight increase in hiring proof things are getting better, or just the bounce of a dead cat? Read here.

What to write about?
Ideas for content never seem to come fast enough to keep up with the demand from Facebook, Twitter, and similar sites. Here's some help.

9 Practical Tips to Improve Marketing Effectiveness
Here are some ways you can improve the effectiveness of your marketing efforts.

Advertising & the Internet:
Will the iPad Kill Prime Time TV?
A new survey show most iPad use happens at home during prime time. Will iPad be the finsl straw for the prime time mass market? Read more here.

From Y2K to 2011 and Beyond
Our annual look at the year ahead, and the revents leading up to it.

Advertising & the Internet:
How a Traceability Matrix Can Improve Your Website
A traceability matrix makes sure you test every feature of your Website before it goes live. Read how to make one.

Are you sure you're getting a return on your events and tradeshows?
Insure your event or tradeshow success by using Voice of the Customer information to facilitate stakeholder agreement, to assist in determining measurable objectives, and more.

Advertising & the Internet:
Mobile Device Testing Services
New services offer mobile devices for testing online. You don't need to buy every mobile device you need to test. Now you can rent online access to them. Read how.

Advertising & Marketing Review Endorses Joomla as CMS for our industry.
The open source content publishing system Joomla has evolved to the point it has commercial potential, and it's beginng to solve some major problems.

Advertising & the Internet:
The Open Source Solution to Browser/Platform Incompatibility Issues
Browser compatibility problems are growing as a variety of mobile devices flood the market. New content management systems technologies may provide a solution.

The Art of Melding Traditional and New Media
There are a lot of new media channels gaining attention right now such as mobile, blogs, social media, location-based social networks and others. The real problem now is blending it with traditional media.

Advertising & the Internet Special Series:
The Crisis in the Pharmaceutical Industry

Pfizer Guilty of Racketeering
The Corruption and Failure of Evidence Based Medicine
In March, 2010, just months after having been given one of the largest fines in American history, Pfizer was again in court and was found guilty of violating Federal racketeering laws over its marketing practices for its drug Neurontin.
Big Pharma Adopting Tobacco Industry Tactics
The marketing tactics developed by the tobacco industry are showing up in the Pharmaceutical industry.
Pfizer Guitly of Violating California Unfair Competition Law
In November, 2010, Pfizer lost in court aqain for it's marketing practices for the drug Neurontin. Read the court's findings here.
Pfizer Charged With RICO Violations Over Lyrica
In June, 2010, Blue Cross Blue Shield filed a RICO lawsuit against Pfizer for Pfizer's marketing practices for the drugs Lyrica, Geodon and Bextra. Read the charges here.
Pfizer Subsidiary Fined Over $2 Billion for Marketing Practices
Pfizer's marketing practices including offering rewards for physicians who wrote protocols (the standard treatment) promoting Pfizer's drugs over low cost generic alternatives. The prosecutor's sentencing memo provided a solid summary of Pfizer's criminal activity. Read the sentencing memo here.
Doctor Convicted of Faking Critical Pfizer Drug Studies
Dr. Scott Reuben has been found guilty of faking clinical studies designed to prove Pfizer drugs were an effective replacement for traditional opiate pain relievers. The studies were never done. Read the official charges here.
Pfizer Subsidiary Fined For Offering Kickbacks
In 2007 a Pfizer subsidiary was convicted and fined $19,680,000 for offering kickbacks. Read the prosecutor's sentencing memo here.

Maximize the Power of Your Marketing by Networking
While Facebook, Twitter, LinkedIn are exploding as online tools for building relationships, they lack one very important component: live, personal connection. Here's how to overcome that.

Advertising & the Internet: Right To Own Software Decision Reversed
Federal appeals court rules you lease, not own, most commercial software. Plan on reselling the software you paid for? Think again.

Maximize the Power of Your Marketing by Networking
While Facebook, Twitter, LinkedIn are exploding as online tools for building relationships, they lack one very important component: live, personal connection. Here's how to overcome that.

Special Feature: Convergent Marketing

Qdoba in our Qmmunity: The Force of Social Media

4 Tips for Measuring Social Media: It's Not All About The Numbers

Tweets from the Summit: Nonprofit Gets “Off the Ground” With Social Media

Is it social to you... or just media? Striking a balance between analytics and adventure

Advertising & the Internet:
The Post Convergence Consumer
We're facing a new breed of consumer, hard to reach, better equipped to find a bargain and unwilling to settlee for less.

Advertising & the Internet: Advertising on Reality TV: Legend of The Deadliest Catch
The hit reality show The Deadliest Catch loses a star, and America looses an icon. This show says a lot about us, and advertisers should note, a lot of it is good.

Pieces of Flair
You can be both a team player and individual at once . . . somehow. But that's not important. What's important is the flair. Always be prepared to 'express yourself.'

COLORADO'S CREATIVE ECONOMY: Bringing It All Together
What do Graphic Designers, Ad Agencies, Printers, Film Producers, Craft Brewers, Architects, Radio and TV Stations and all have in common? They are all part of Colorado's Creative Economy. Here's a look at it.

Here are searches for data about every state, county and ZIP code in the US.

ZIP Code Business Patterns

State & County Quick Facts

For millions of other reports & data sets see our State, National and World marketing sections.

What I've Learned About Business from American Idol
It may to be just entertainment but American Idol can teach some very good lessons on some key principles of direct marketing. Here's what you can learn and how to use it.

Advertising & the Internet: Making Your Computers Earn Their Way
Like many businesses the NYSE has a fortune tied up in equipment designed to handle a massive peak load that largely sits idle during off hours. They've started renting time on their computers. So can you.

Not so fast my online advertising friend
Online Advertising - Taking a Long-term View
Somewhere caught up in all the excitement of instant gratification measurements, our rose colored glasses fell off-or at least lost a lens. It is now apparent that in our haste to embrace the digital channel and all of its new metrics, we may have discarded, or just temporarily forgotten, some key principles of direct marketing.

DIGITAL DETECTIVE WORK
Nearly three-quarters (72 percent) of advertising and marketing executives interviewed said they are likely to search for information about prospective hires online. Here's what you need to know.

Advertising & the Internet: Can the iPad Save the Advertising Industry?
The iPad will likely impact the publishing industry much on the same scale as the iPod impacted the music industry. What's in it for advertisers? A lot. Here's what to expect.

New Section: R&D Sponsorship Center
Our new section connects you with major research and development projects you can support, from the Search for Extra Terrestrial Intelligence to a search for new genetic tools. Your computer could make a difference. Here's how.

Advertising & the Internet: How Your Business Can Sponsor Major League R&D
Thanks to the efforts of SETI, small to mid-sized businesses can sponsor world class research and development just by donating spare processing time on their office computers. A new era of research, beyond the influence of politicians or special interests, is begining and your business can play a key role in it. Here's how.

Advertising & the Internet:
Toyota and the Marketing Threat to Quality Assurance
Dreaming up new features is one of the main things marketing types are paid for. The problem, from an engineering perspective, is that sometimes marketing types don't know when to quit.

Some ABCs of Email Marketing
Deb Daufelt, Founder and President of Second Story Solutions, LLC. writes a monthly column on email marketing in the Rocky Mountain Direct Marketing Association's “Direct Line” newsletter. This article is a composite of three of those articles that have been printed in the last year.

BETTING ON WHAT WORKS IN THE MARKETING PLAN
Each year we get a panel of experts together to discuss a topic pertinent to the industry in the coming year. This year’s topic is how to integrate all media into the marketing plan including traditional media, online, social and all of the others that continue proliferated. As is always the case, the discussion is three times longer than we have space so the edited version is in the magazine. However, the full, unedited discussion is presented here.

Advertising & the Internet: The New PC Market: Tough Choices in 2010
For the small to mid-sized business the PC market presents far more choices than it used to, but making good choices is becoming far more difficult.

Best of Show 2009
Celebrate the best of the best! See the winners in this year's contest of the best Colorado has to offer.

Colorado Public Radio’s Unveils Branding Strategy
Colorado Public Radio (CPR) has recently implemented a new branding strategy, based on an initiative that was launched this spring working with Darwin and Design & Image, Denver-based brand strategy and visual imagery firms.

Advertising & the Internet: Website Testing Getting Easier Cheaper.
Open source Website testing automation tools are making automated testing an affordable option for the SMB. Finally.

News Flash:
Free Test Data
Advertising & Marketing Review has released the first in a series of small applications designed to generate the data needed to test Website databases. You can download sets of names and addresses from our new Test Data Resource page, or try our new names and addresses module Test Data Generator yourself!.

FTC Bans Website Paid Endorsements Read the FTC announcement.
Fines for non-disclosure are in the 5 digit range. Better know this law.

New Articles:
Colorado American Marketing Association turns 50
Colorado American Marketing Association hits a major milestone this year. Join in the celebration!

RETURN OF THE CONTENT KING
Web Content Strategy lacks the visual star-power of Web design and the reverence-inspiring complexity of Web development. But hear this: This newcomer will change the way you do business online.

Advertising & the Internet: Big Pharma Adopting Tobacco Industry Tactics
Big Pharma's marketing tactics increasingly resemble those of the tobacco industry; promote dubious benefits, limit negative reviews, and bribe everyone in sight.

BMA Colorado: 60 Years Young and Still Going Strong
It just seems like yesterday to some of us, 1949, to be exact, the year the Colorado Business Marketing Association was born. And what a life it's been.

Advertising & the Internet: Crowd Sourcing Redefining Power of the Press
Within a few weeks a British newspaper analyed the over 500,000 expenses reports filed by politicians, with a little help from its readers. Meet the new power of the press.

¿Español o inglés?
Understanding U.S. Hispanic Language Preferences.

You Are Here: Mobile Advertising's Big Advantage
Is Mobile Advertising the next big thing? Quite probably, and soon. Read about it here, or wherever you happen to be.

Advertising & the Internet: Desktop Manufacturing Will Go Mainstream Via Hobby Industry
When Jay Leno starts writing about 3D printers in his column in Popular Mechanics you know desktop manufacturing s close to goiung mainstream. The question is what market will it go mainstream in? We think we know.

New Series:
Gutenberg's Rainbow
Transformations of Media, Technology and Society in the 21st Century
Part One - Overview
This overview kicks off our new series examining the forces driving the digital revolution, and what kind of transformations they will inevitably cause. We're going through a revolution very similar to the one Gutenberg set off, but a revolution of far greater scope and depth. Most importantly, the direction of the revolution is being determined increasingly by the public, and not by corporate interests or politicians. The Linux operating system is just one example of an open source product developed completely outside the conventional economic system. In the future, there will be open source computers, cars, houses, and just about anything else you can think of that can be made. And this is just the beginning.

Coming Soon:
Desktop Manufacturing
The Era of Desktop Manufacturing is begining, and so is our new section on it. Once again, we're the first advertising trade magazine, to cover a core technology that will radically transform our world, ourselves, and our way of doing business (our DTP colummn began in 1984, and our Internet column began in 1994). This is the next really big thing. The 3D printer of today is the Star Trek matter replicator of tomorrow. This is critical path technology. We need to get it online as soon as possible.

Special Section: Newspapers

A DEATH IN THE FAMILY
Another look at the demise of the Rocky Mountain News.

RIP: The Rocky Mountain News
Read the The Rocky Mountain News farewell message.

On the Fate of Newspapers
Is it just a shakeout or is this the end of newspapers? Read about it here.

Advertising & the Internet:
Newspaper's Survival Lies in Local Markets and Electronic Ink
Two evolving technologies could keep newspapers alive.

From Colorado

News Notes: Business news, more...
Calendar of Events: What's happening in January...
Classifieds: Jobs, for sale, and more...
Service Directory: NEW Expanded Directory
Colorado Trade Organizations Visit these Web addresses for meeting, news and membership information.

The Department of Commerce's ZIP Code Business Patterns publication presents data on the total number of establishments, employment and payroll for more than 40,000 ZIP Code areas nationwide. In addition, the number of establishments for nine employment-size categories is provided by detailed industry for each ZIP Code.

Previous Stories:

The Mission, The Man, The Money: Marketing to Baby Boomer Men
Hunting boomer men takes work, but it can be worth the effort, especially if you know where to look.

You Are Here: Mobile Advertising's Big Advantage
Is Mobile Advertising the next big thing? Quite probably, and soon. Read about it here, or wherever you happen to be.

Advertising & the Internet: Climate Change Marketing
We're the first generation in the history of our industry to have to factor climate change into marketing campaigns. Looking at wartime advertising may provide ideas to adapt to our current market climate.

Capture & Convert: From Search Engine Visibility to Closing the Sale
To make the most of search marketing efforts, ROI-driven marketers are focusing on the funnel: what happens after the listing is displayed? Read about it here.

Advertising & the Internet: Cloud Computing Has Dark Lining
Cloud computing is gaining in popularity but it has a dark side. Read about it here.

TAKING THE RIDE INTO 2009
Four senior industry professionals talk about what we can expect from the year ahead.

Advertising & the Internet: Creating a Compliance Signoff Process for Your Website
Sony was hit with a one million dollar fine because they didn't follow the Children's Online Privacy Protection Act. Here's how you can avoid that and other compliance violations.

Marketing in Turbulent Times: Don't Give Up the Ship
Marketing in tough times takes careful and thoughtful actions. Here some ideas.

Advertising & the Internet: Social Networks Damage Control
Social networks have become a major power that advertisers must join forces with, not ignore.

Digital Broadcast Television: More Content, More Opportunity
Chaos is change and opportunity say the Chinese. The digital revolution in brodcasting may live up to Chinese expectations.

Advertising & the Internet: TV Networks Going Digital - One Way or Another
Just as all digital broadcasting is set to launch, movies and TV shows start to show up in quantity, if not quality, on the Internet.

Testimonials Let Customers Praise Your Good Graces
Whether you're a well-known company that's been around for years or a "new guy/gal on the block," establishing credibility for your company is vital.

Colorado Chapter of PRSA celebrates 50-year History
and all the members who relied on the skills, professionalism and generosity of each other to advance themselves and the profession, to build career tracks in multiple business, government and nonprofit settings, and to establish one of the strongest chapters in the national organization.

Advertising & the Internet: The Movie on the Cover: Animated Print Ads Are Here
For the first time in history, a magazine was sold at newsstands with an animated video ad on one or more of the pages. It sounds like science ficton, but it's here now.

Event Intent - Field of Dreams meets Pay it Forward
In memory of Philip Catalano, Mary Howard's father.

Advertising & the Internet: Beta Testing Your Website
With your Website appearing on various browsers, PCs and cell phones testing has become a lot more difficult, specially if you don't have a beta test program in place.

The Copywriting Evolution
Copywriting isn't what it used to be. Here's how to stay on top...

The Past, The Present, The Future
The top executives from one of Colorado's largest advetising agencies look at the past, present and future of advertising.

Steve Koloskus - A Two-Time Cancer Survivor's Rocky Route To Ride The Rockies
Cancer doesn't have to be a dearh sentence. He's the path one cancer survivor took.

Advertising & the Internet: On the Right to Own Software
In a decision that has major implications for everyone who buys or uses software for their business, a court has ruled that software is sold not licensed. Are end user license agreements a thing of the past? Maybe.

10 Critical Factors to Building Profitable Customer Loyalty
and why you have to do it, even (or especially) if the economy sucks. Here's how you do it, by the numbers.

Culture Clash: Fitting in at a New Job
Fitting in at a new job is becoming a critical job skill, especially with turnover the way it is these days. Here are some good tips.

Demographics at Trade Shows - Obvious and Hidden
There's more to trade show demographics than there may seem to be. Here are some angles you may not have considered.

Rebranding Means More than a Logo Change
Rebranding a company can be a daunting task. That's because so much more is involved than simply creating a new logo. Here's one approach.

Retaining Top Creative Staff in a Competitive Market
Demand for creative talent is greater than the supply. Here's how you can cope with it.

Advertising & the Internet: When Less is More - How and Why Working Less Hours Can Mean Greater Productivity
Long hours don't necessarily mean greater productivity. In fact they can guarantee the opposite. Here's how efficiency can generate the best return on investment.

Advertising & the Internet: Desktop Manufacturing Hits the Home Market
The long predicted home manufacturing systems are finally hitting the home market. This is the start of a major revolution. Read why, here.

The All-American Ad Series

The All-American Ads series published by Taschen is the most comprehensive collection of American graphic advertising ever produced (one per decade except 1900-1919). Grand in scope, and beautifully printed in lavish full color, this set should be owned by anyone in love, or otherwise engaged, with graphic advertising.

Special Report:

Export Controls and the Bureau of Industry and Security

In response to the 911 attacks, a new government agency, the Bureau of Industry and Security, has been formed to establish export controls to prevent any technology from being exported that could be dangerous to US security. Penalties for violating these controls range from fines to lengthy jail terms.
To help businesses understand these controls, the BIS publishes "Don't Let This Happen to You!," An Introduction to U.S. Export Control Law, With Real Life Investigations of Export Control and Antiboycott Violations. PDF

BIS Mission Statement
The mission statement of the Bureau of Industry and Security provides an overview of the bureau's purpose and the scope of its authority, which is significant.

BIS 2007 Annual Report
The 2007 Annual Report of the Bureau of Industry and Security give a good idea of what the bureau actually does over the course of a year.

BIS Export Controls
This is a guide to how the export control process actually works at the procedural level, including how to determine the classification of a product, what restrictions it is subject to, and how to legally export it, if possible.

BIS Export FAQ
This Frequently Asked Questions will give you an idea about when export controls kick in and how to avoid stiff fines and jail terms for business conduct that used to be legal.

Tools:

Mac OS X: Tracks of the Tiger
Apple's latest verion of OS X is full of new features useful to business users. Combined with their new Intel based Mac mini, there's never been a better time to buy a Mac.

BBEdit Adds Precision to Website Development
BBEdit can save time and money producing and maintaining a Website. Apple's used it for years. Here's why you should.

Band-in-a-Box - The Ultimate Music Library
An application to help musicians practice has evolved into the ultimate music bed library.

Automated Website Testing: iOPUS IIM and Other Low Cost Alternatives
With iOpus you can automate testing your Website for a fraction of the cast of WinRunner or Silk. Finnally, automated testing has become affordable for the small to mid-sized business.

The AMR Data CD: Answers to a Million Questions
The Advertising & Marketing Data CD is a "Greatest Hits" collection of the most popular and useful publications from the Department of Commerce. Read about what's on the CD here.

Maxxhits.com - FREE Search Engine Submission
Click here to submit your URL to over 8000 search engines,
directories and links pages Free. Boost your website's traffic fast!!!

Publisher/Business Manager
Ken Custer
Columnists
Tom Mulvey
Glen Emerson Morris

Contributing Editors
Robin Hedges - Former QA Director of Radius, Adobe and eBay
Leland Wallace - Senior Engineer Apple Web Server & Workstation Software

Online version produced by
Glen Emerson Morris

For advertising and subscription information call (303)-277-9840
Advertising & Marketing Review Copyright © 2010 by CSC Publishing
Online Version Copyright © 2010 by CSC Publishing & Glen Emerson Morris
All Rights Reserved

Keywords: advertising, Internet marketing, online marketing, email marketing, online advertising, Internet advertising, data, market research, export, FTC, law, website promotion, free, Colorado, B2B, web site promotion, Business, Web, information, Census, ecommerce, e-commerce, public relations, Glen Emerson Morris.